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Topic
Updated June 8, 2026
WooCommerce

638 WooCommerce Incense Stores: Stats & Market Data (2026)

638 active WooCommerce stores fall into the Incense segment, with 73 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Arts & Entertainment, Beauty & Cosmetics. 59% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

59%
Social media
0%
Meta ads
67%
Contact info
Total Stores
638
Active WooCommerce stores
New (30d)
73
Newly added in the last 30 days
Avg. Products
567
Among 638 stores with catalog data
Avg. Price
$36
Among 611 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

146 73 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

73 new stores were added in the past 30 days (11% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 43 · 7%
10-49 213 · 33%
50-199 200 · 31%
200-999 116 · 18%
1k-4.9k 53 · 8%
5k+ 13 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
47% coverage
Arts & Entertainment
21% coverage
Beauty & Cosmetics
12% coverage
Celebrations & Gifts
10% coverage
Jewelry & Watches
4% coverage
Health
3% coverage
Food & Beverages
3% coverage
Smoking & Vaping
3% coverage
Books & Literature
1% coverage
Apparel & Accessories
1% coverage
Adult
0% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 567 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,569. The strongest country concentrations are India, Brazil, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 433 · 71%
$25-$49 101 · 17%
$50-$99 38 · 6%
$100-$199 21 · 3%
$200-$499 12 · 2%
$500+ 6 · 1%
Store currencies
EUR 159 USD 137 INR 68 GBP 27 VND 21 BRL 19 CAD 18 AED 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $36 because some stores price much higher, pulling it up. That's below the WooCommerce average of $422.

Social media platforms

Instagram (48%), Facebook (44%), YouTube (10%).

Instagram
48%
Facebook
44%
YouTube
10%
TikTok
9%
Twitter / X
8%
LinkedIn
3%
Pinterest
2%

Social media adoption is strong at 59%, and 0% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (22%), Facebook Pixel (15%), Google Tag Manager (15%).

Google Analytics
22%
Facebook Pixel
15%
Google Tag Manager
15%
Google Ads
12%
TikTok Pixel
2%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,013 products $10 avg
Home & Garden diffusers incense
112 products $7 avg
Arts & Entertainment incense tapestries
92 products $6 avg
Celebrations & Gifts joss paper incense
69 products $8 avg
Arts & Entertainment incense remedies
12 products $56 avg
Home & Garden incense bakhoor
1,481 products $7 avg
Arts & Entertainment crystals jewelry
203 products $7 avg
Home & Garden incense pooja supplies
16 products $93 avg
Food & Beverages omani coffee arab gum
117 products $6 avg
Arts & Entertainment incense luxury incense
22 products $22 avg
Home & Garden incense home decor
130 products $886 avg
Apparel & Accessories Arts & Entertainment agarwood products incense

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FAQ

How many WooCommerce Incense stores are there?

We currently track 638 active WooCommerce stores in the Incense segment.

Are WooCommerce Incense stores growing?

Yes. In the last 30 days, 73 new stores were indexed in the Incense segment, showing a 11% monthly growth rate.

What is the average product price in WooCommerce Incense stores?

Among stores with pricing data, the average listed price is about $36, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.