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Topic
Updated Apr 6, 2026
WooCommerce

219 WooCommerce Optical store Stores: Stats & Market Data (2026)

219 active WooCommerce stores fall into the Optical store segment, with 17 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $100-$199 range. The leading categories are Apparel & Accessories, Health, Electronics. 73% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

73%
Social media
2%
Meta ads
75%
Contact info
Total Stores
219
Active WooCommerce stores
New (30d)
17
Newly added in the last 30 days
Avg. Products
738
Among 218 stores with catalog data
Avg. Price
$153
Among 189 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

17 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 30 · 14%
10-49 52 · 24%
50-199 57 · 26%
200-999 53 · 24%
1k-4.9k 24 · 11%
5k+ 2 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
59% coverage
Health
12% coverage
Electronics
9% coverage
Beauty & Cosmetics
8% coverage
Home & Garden
6% coverage
Business & Industrial
0% coverage
Education & Courses
0% coverage
Hardware
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 738 products per store. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Brazil, Italy, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 28 · 15%
$25-$49 32 · 17%
$50-$99 36 · 19%
$100-$199 44 · 23%
$200-$499 40 · 21%
$500+ 9 · 5%
Store currencies
EUR 68 USD 35 COP 10 MXN 10 INR 9 PKR 9 BRL 8 ARS 7

Among stores with pricing data, prices skew higher — the most common range is $100-$199, and the average listed price is $153. That's below the WooCommerce average of $403.

Social media platforms

Facebook (67%), Instagram (60%), YouTube (12%).

Facebook
67%
Instagram
60%
YouTube
12%
Twitter / X
10%
TikTok
9%
LinkedIn
7%
Pinterest
2%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (29%), Facebook Pixel (25%), Google Tag Manager (25%).

Google Analytics
29%
Facebook Pixel
25%
Google Tag Manager
25%
Google Ads
16%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

411 products $145 avg 2 ads
Apparel & Accessories Health eyewear optical store
15 products $56 avg
Apparel & Accessories optical store sunglasses
134 products $219 avg
852 products $30 avg
Apparel & Accessories Electronics eyewear glasses
130 products $5 avg
Apparel & Accessories eyeglasses store sunglasses shop
216 products $124 avg
Apparel & Accessories fashion accessories women's sunglasses
269 products $415 avg
239 products $56 avg
Apparel & Accessories optical store vision testing
49 products $35 avg
Health optical store contact lenses

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FAQ

How many WooCommerce Optical store stores are there?

We currently track 219 active WooCommerce stores in the Optical store segment.

Are WooCommerce Optical store stores growing?

Yes. In the last 30 days, 17 new stores were indexed in the Optical store segment, showing a 8% monthly growth rate.

What is the average product price in WooCommerce Optical store stores?

Among stores with pricing data, the average listed price is about $153, with the most common pricing band at $100-$199.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.