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Topic
Updated May 18, 2026
WooCommerce

525 WooCommerce Tour operator Stores: Stats & Market Data (2026)

525 active WooCommerce stores fall into the Tour operator segment, with 139 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $500+ range. The leading categories are Travel, Arts & Entertainment, Business & Industrial. 65% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

65%
Social media
2%
Meta ads
76%
Contact info
Total Stores
525
Active WooCommerce stores
New (30d)
139
Newly added in the last 30 days
Avg. Products
80
Among 525 stores with catalog data
Avg. Price
$741
Among 448 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

77 38 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

139 new stores were added in the past 30 days — 26% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 167 · 32%
10-49 231 · 44%
50-199 98 · 19%
200-999 21 · 4%
1k-4.9k 7 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Travel
82% coverage
Arts & Entertainment 2 Business & Industrial 1 Celebrations & Gifts 1 Education & Courses 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 80 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are India, Italy, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 59 · 13%
$25-$49 30 · 7%
$50-$99 81 · 18%
$100-$199 58 · 13%
$200-$499 67 · 15%
$500+ 153 · 34%
Store currencies
USD 225 EUR 111 INR 37 VND 14 AED 12 COP 10 GBP 10 AUD 7

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $741. That's above the WooCommerce average of $424.

Social media platforms

Facebook (57%), Instagram (52%), YouTube (18%).

Facebook
57%
Instagram
52%
YouTube
18%
Twitter / X
13%
TikTok
8%
LinkedIn
7%
Pinterest
3%

Social media adoption is strong at 65%, and 2% of stores run Meta ad campaigns. That's 18 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (24%), Google Tag Manager (17%), Facebook Pixel (8%).

Google Analytics
24%
Google Tag Manager
17%
Facebook Pixel
8%
Google Ads
8%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

48 products $75 avg 1 ads
Travel travel agency bus rental
5 products $505 avg
Travel african safari tours east africa travel
807 products $2297 avg
Travel holiday travel packages
94 products $543 avg
Travel morocco travel agency custom trips
35 products $280 avg
Travel coach tours bus hire
18 products $247 avg
Travel tour operator travel agency
38 products $73 avg
Travel travel agency tour operator
10 products $90 avg
Travel egypt travel agency hurghada tours
13 products $1333 avg
Travel travel agency tour operator
11 products $144 avg
Travel tour operator excursions
49 products $1450 avg
Travel safari tours tanzania travel

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FAQ

How many WooCommerce Tour operator stores are there?

We currently track 525 active WooCommerce stores in the Tour operator segment.

Are WooCommerce Tour operator stores growing?

Yes. In the last 30 days, 139 new stores were indexed in the Tour operator segment, showing a 26% monthly growth rate.

What is the average product price in WooCommerce Tour operator stores?

Among stores with pricing data, the average listed price is about $741, with the most common pricing band at $500+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.