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Topic
Updated June 1, 2026
WooCommerce

529 WooCommerce Tour operator Stores: Stats & Market Data (2026)

529 active WooCommerce stores fall into the Tour operator segment, with 48 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $500+ range. The leading categories are Travel, Arts & Entertainment, Business & Industrial. 68% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

68%
Social media
2%
Meta ads
82%
Contact info
Total Stores
529
Active WooCommerce stores
New (30d)
48
Newly added in the last 30 days
Avg. Products
79
Among 529 stores with catalog data
Avg. Price
$740
Among 453 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

77 38 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

48 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 168 · 32%
10-49 233 · 44%
50-199 99 · 19%
200-999 21 · 4%
1k-4.9k 7 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Travel
82% coverage
Arts & Entertainment 2 Business & Industrial 1 Celebrations & Gifts 1 Education & Courses 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 79 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,552. The strongest country concentrations are India, Italy, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 58 · 13%
$25-$49 33 · 7%
$50-$99 84 · 19%
$100-$199 58 · 13%
$200-$499 67 · 15%
$500+ 153 · 34%
Store currencies
USD 225 EUR 115 INR 38 AED 13 VND 13 COP 10 GBP 10 AUD 7

Among stores with pricing data, prices skew higher — the most common range is $500+, and the average listed price is $740. That's above the WooCommerce average of $423.

Social media platforms

Facebook (59%), Instagram (56%), YouTube (18%).

Facebook
59%
Instagram
56%
YouTube
18%
Twitter / X
14%
TikTok
8%
LinkedIn
8%
Pinterest
3%

Social media adoption is strong at 68%, and 2% of stores run Meta ad campaigns. That's 22 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (17%), Facebook Pixel (8%).

Google Analytics
25%
Google Tag Manager
17%
Facebook Pixel
8%
Google Ads
8%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

31 products $280 avg 1 ads
Travel travel agency trip planner
238 products $3338 avg 1 ads
Travel helicopter tours costa rica travel
140 products $5020 avg 6 ads
Travel travel agency tour operator
106 products $326 avg
Travel tourism travel agency
52 products $9 avg
Travel travel agency trip packages
24 products $443 avg
Travel cruise packages luxury travel
306 products $3477 avg
Travel organized tours travel booking agent
6 products $238 avg
Travel mountain tours adventure travel
23 products $735 avg
Travel luxury travel vacation packages
288 products $57 avg
Travel tour agency travel booking

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FAQ

How many WooCommerce Tour operator stores are there?

We currently track 529 active WooCommerce stores in the Tour operator segment.

Are WooCommerce Tour operator stores growing?

Yes. In the last 30 days, 48 new stores were indexed in the Tour operator segment, showing a 9% monthly growth rate.

What is the average product price in WooCommerce Tour operator stores?

Among stores with pricing data, the average listed price is about $740, with the most common pricing band at $500+.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.