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Topic
Updated June 8, 2026
WooCommerce

1,214 WooCommerce Tourism Stores: Stats & Market Data (2026)

1,214 active WooCommerce stores fall into the Tourism segment, with 76 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Travel, Arts & Entertainment, Celebrations & Gifts. 68% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

68%
Social media
1%
Meta ads
78%
Contact info
Total Stores
1,214
Active WooCommerce stores
New (30d)
76
Newly added in the last 30 days
Avg. Products
82
Among 1,213 stores with catalog data
Avg. Price
$635
Among 1,054 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

191 95 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

76 new stores were added in the past 30 days (6% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 372 · 31%
10-49 517 · 43%
50-199 255 · 21%
200-999 55 · 5%
1k-4.9k 13 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Travel
54% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
1% coverage
Education & Courses
1% coverage
Books & Literature
1% coverage
Home & Garden
1% coverage
Apparel & Accessories
0% coverage
Food & Beverages
0% coverage
Business & Industrial
0% coverage
Electronics
0% coverage
Health 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 82 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,565. The strongest country concentrations are Viet Nam, Brazil, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 238 · 23%
$25-$49 162 · 15%
$50-$99 160 · 15%
$100-$199 159 · 15%
$200-$499 124 · 12%
$500+ 211 · 20%
Store currencies
USD 423 EUR 283 COP 48 GBP 48 VND 32 BRL 31 ARS 26 PEN 26

Among stores with pricing data, the most common price range is Under $25. The average is higher at $635 because some stores price much higher, pulling it up. That's above the WooCommerce average of $423.

Social media platforms

Facebook (57%), Instagram (55%), YouTube (20%).

Facebook
57%
Instagram
55%
YouTube
20%
Twitter / X
14%
TikTok
11%
LinkedIn
8%
Pinterest
2%

Social media adoption is strong at 68%, and 1% of stores run Meta ad campaigns. That's 22 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (20%), Facebook Pixel (9%).

Google Analytics
28%
Google Tag Manager
20%
Facebook Pixel
9%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

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FAQ

How many WooCommerce Tourism stores are there?

We currently track 1,214 active WooCommerce stores in the Tourism segment.

Are WooCommerce Tourism stores growing?

Yes. In the last 30 days, 76 new stores were indexed in the Tourism segment, showing a 6% monthly growth rate.

What is the average product price in WooCommerce Tourism stores?

Among stores with pricing data, the average listed price is about $635, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.