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WooCommerce topic analytics
Topic
Updated May 18, 2026
WooCommerce

1,229 WooCommerce Tourism Stores: Stats & Market Data (2026)

1,229 active WooCommerce stores fall into the Tourism segment, with 334 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Travel, Arts & Entertainment, Celebrations & Gifts. 65% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
75%
Contact info
Total Stores
1,229
Active WooCommerce stores
New (30d)
334
Newly added in the last 30 days
Avg. Products
78
Among 1,228 stores with catalog data
Avg. Price
$626
Among 1,069 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

193 96 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

334 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is below the WooCommerce average of 49%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 381 · 31%
10-49 519 · 42%
50-199 260 · 21%
200-999 55 · 4%
1k-4.9k 12 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Travel
54% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
1% coverage
Education & Courses
1% coverage
Books & Literature
1% coverage
Home & Garden
1% coverage
Apparel & Accessories
0% coverage
Food & Beverages
0% coverage
Business & Industrial
0% coverage
Electronics
0% coverage
Health 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 78 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,383. The strongest country concentrations are Viet Nam, Brazil, Italy.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 239 · 22%
$25-$49 168 · 16%
$50-$99 165 · 15%
$100-$199 160 · 15%
$200-$499 130 · 12%
$500+ 207 · 19%
Store currencies
USD 426 EUR 285 GBP 50 COP 48 BRL 32 VND 32 INR 28 ARS 26

Among stores with pricing data, the most common price range is Under $25. The average is higher at $626 because some stores price much higher, pulling it up. That's above the WooCommerce average of $424.

Social media platforms

Facebook (55%), Instagram (53%), YouTube (19%).

Facebook
55%
Instagram
53%
YouTube
19%
Twitter / X
15%
TikTok
10%
LinkedIn
7%
Pinterest
2%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 18 percentage points above the WooCommerce average of 47%.

Marketing & analytics tools

Google Analytics (27%), Google Tag Manager (19%), Facebook Pixel (9%).

Google Analytics
27%
Google Tag Manager
19%
Facebook Pixel
9%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

29 products $556 avg 1 ads
Travel tourism travel agency
7 products $296 avg 1 ads
39 products $841 avg
Travel vacation tourism
47 products $1423 avg
Travel adventure travel kayaking holidays
6 products $173 avg
Travel tourism sightseeing
8 products $96 avg
Travel tourism travel services
8 products $468 avg
Travel tourism sustainable travel
188 products $1552 avg
Travel zanzibar vacation

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FAQ

How many WooCommerce Tourism stores are there?

We currently track 1,229 active WooCommerce stores in the Tourism segment.

Are WooCommerce Tourism stores growing?

Yes. In the last 30 days, 334 new stores were indexed in the Tourism segment, showing a 27% monthly growth rate.

What is the average product price in WooCommerce Tourism stores?

Among stores with pricing data, the average listed price is about $626, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.