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BigCommerce category analytics
Category
Updated Apr 6, 2026
BigCommerce

1,035 BigCommerce Beauty & Cosmetics Stores: Stats & Market Data (2026)

1,035 active BigCommerce stores fall into the Beauty & Cosmetics segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. 78% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

78%
Social media
4%
Meta ads
56%
Contact info
Total Stores
1,035
Active BigCommerce stores
New (30d)
16
Newly added in the last 30 days
Avg. Products
1,230
Among 1,032 stores with catalog data
Avg. Price
$78
Among 761 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

15 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

16 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 84 · 8%
10-49 258 · 25%
50-199 295 · 29%
200-999 236 · 23%
1k-4.9k 106 · 10%
5k+ 53 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
9% coverage
Health
9% coverage
Apparel & Accessories
4% coverage
Food & Beverages
3% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
2% coverage
Baby & Kids
1% coverage
Education & Courses
1% coverage
Jewelry & Watches
1% coverage
Books & Literature
0% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,230 products per store. That's smaller than the BigCommerce average of 2,561. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 313 · 41%
$25-$49 194 · 25%
$50-$99 148 · 19%
$100-$199 62 · 8%
$200-$499 28 · 4%
$500+ 16 · 2%
Store currencies
USD 675 AUD 57 GBP 43 CAD 36 EUR 32 NZD 9 INR 5 SGD 5

Among stores with pricing data, the most common price range is Under $25. The average is higher at $78 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (73%), Instagram (61%), Twitter / X (26%).

Facebook
73%
Instagram
61%
Twitter / X
26%
YouTube
24%
Pinterest
21%
TikTok
9%
LinkedIn
7%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 4% run Meta ads.

Marketing & analytics tools

Google Analytics (59%), Facebook Pixel (45%), Google Tag Manager (19%).

Google Analytics
59%
Facebook Pixel
45%
Google Tag Manager
19%
Google Ads
16%
TikTok Pixel
11%
Pinterest Pixel
4%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,720 products $55 avg 7 ads
Beauty & Cosmetics haircare skincare
2,279 products $12 avg 1 ads
Travel Apparel & Accessories Beauty & Cosmetics hawaii tiki
21 products $49 avg 172 ads
Beauty & Cosmetics natural shampoo hair growth product
4,695 products $37 avg 2 ads
Beauty & Cosmetics Celebrations & Gifts gift ideas under 40 elemis skincare
110 products $35 avg 3 ads
Animals & Pet Supplies Beauty & Cosmetics Health pet kids
611 products $351 avg 1 ads
Beauty & Cosmetics Health tattoo supplies tattoo needles
928 products $11 avg 10 ads
Beauty & Cosmetics skincare products makeup essentials
60 products $74 avg
Beauty & Cosmetics hyperpigmentation skin lightening
112 products $36 avg
Beauty & Cosmetics Health organic beauty natural skincare
191 products $23 avg
Home & Garden Beauty & Cosmetics home fragrances candle store
113 products $32 avg
Beauty & Cosmetics Health cbd products wellness
1,603 products $28 avg
Beauty & Cosmetics perfume oils incense

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FAQ

How many BigCommerce Beauty & Cosmetics stores are there?

We currently track 1,035 active BigCommerce stores in the Beauty & Cosmetics segment.

Are BigCommerce Beauty & Cosmetics stores growing?

Yes. In the last 30 days, 16 new stores were indexed in the Beauty & Cosmetics segment, showing a 2% monthly growth rate.

What is the average product price in BigCommerce Beauty & Cosmetics stores?

Among stores with pricing data, the average listed price is about $78, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.