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BigCommerce topic analytics
Topic
Updated May 18, 2026
BigCommerce

60 BigCommerce Essential oils Stores: Stats & Market Data (2026)

60 active BigCommerce stores fall into the Essential oils segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 67% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

67%
Social media
2%
Meta ads
70%
Contact info
Total Stores
60
Active BigCommerce stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
755
Among 60 stores with catalog data
Avg. Price
$92
Among 47 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

6 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the BigCommerce average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1 · 2%
10-49 12 · 20%
50-199 16 · 27%
200-999 25 · 42%
1k-4.9k 3 · 5%
5k+ 3 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
70% coverage
Home & Garden
32% coverage
Health
20% coverage
Arts & Entertainment
7% coverage
Food & Beverages
7% coverage
Business & Industrial
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 755 products per store. That's smaller than the BigCommerce average of 2,668. The strongest country concentrations are Australia, United Arab Emirates, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 28 · 60%
$25-$49 13 · 28%
$50-$99 2 · 4%
$100-$199 2 · 4%
$200-$499 1 · 2%
$500+ 1 · 2%
Store currencies
USD 43 AUD 4 AED 2 CAD 2 GBP 1 NZD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $92 because some stores price much higher, pulling it up. That's below the BigCommerce average of $352.

Social media platforms

Facebook (62%), Instagram (55%), Twitter / X (30%).

Facebook
62%
Instagram
55%
Twitter / X
30%
Pinterest
18%
YouTube
17%
LinkedIn
7%
TikTok
5%

Social media adoption is strong at 67%, and 2% of stores run Meta ad campaigns. That's 10 percentage points above the BigCommerce average of 57%.

Marketing & analytics tools

Google Analytics (65%), Facebook Pixel (52%), Google Tag Manager (22%).

Google Analytics
65%
Facebook Pixel
52%
Google Tag Manager
22%
Google Ads
12%
TikTok Pixel
5%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

41 products $12 avg
Beauty & Cosmetics Home & Garden soap bars essential oils
126 products $21 avg
Beauty & Cosmetics massage oils skincare
333 products $24 avg
Home & Garden incense resins
83 products $29 avg
Business & Industrial b2b essential oils
14 products $2796 avg
Home & Garden diffusers aromatherapy
472 products $278 avg 7 ads
Health essential oils natural oils
14 products $111 avg
Beauty & Cosmetics Health goat milk soap msm cream
301 products $13 avg
Beauty & Cosmetics aromatherapy essential oils
66 products $16 avg
Beauty & Cosmetics essential oils aromatherapy
223 products $4 avg
Beauty & Cosmetics body oils fragrance oils
26 products $14 avg
Beauty & Cosmetics Celebrations & Gifts natural skincare essential oils
237 products $36 avg
Beauty & Cosmetics aromatherapy essential oils

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FAQ

How many BigCommerce Essential oils stores are there?

We currently track 60 active BigCommerce stores in the Essential oils segment.

Are BigCommerce Essential oils stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Essential oils segment, showing a 10% monthly growth rate.

What is the average product price in BigCommerce Essential oils stores?

Among stores with pricing data, the average listed price is about $92, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.