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Topic
Updated Apr 27, 2026
BigCommerce

25 BigCommerce Home fragrance Stores: Stats & Market Data (2026)

25 active BigCommerce stores fall into the Home fragrance segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 64% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

64%
Social media
4%
Meta ads
44%
Contact info
Total Stores
25
Active BigCommerce stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
444
Among 25 stores with catalog data
Avg. Price
$192
Among 18 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (8% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 8%
10-49 4 · 16%
50-199 7 · 28%
200-999 10 · 40%
1k-4.9k 2 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
92% coverage
Beauty & Cosmetics
16% coverage
Celebrations & Gifts
12% coverage
Apparel & Accessories
4% coverage
Health
4% coverage
Jewelry & Watches
4% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 444 products per store. That's smaller than the BigCommerce average of 2,632. The strongest country concentrations are Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 8 · 44%
$25-$49 6 · 33%
$50-$99 2 · 11%
$200-$499 1 · 6%
$500+ 1 · 6%
Store currencies
USD 16 AUD 5 GBP 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $192 because some stores price much higher, pulling it up. That's below the BigCommerce average of $340.

Social media platforms

Facebook (60%), Instagram (56%), Twitter / X (16%).

Facebook
60%
Instagram
56%
Twitter / X
16%
LinkedIn
12%
Pinterest
8%
TikTok
4%
YouTube
4%

Social media adoption is strong at 64%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (56%), Facebook Pixel (44%), TikTok Pixel (16%).

Google Analytics
56%
Facebook Pixel
44%
TikTok Pixel
16%
Google Tag Manager
12%
Pinterest Pixel
4%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

507 products $61 avg
Apparel & Accessories Home & Garden bra fitting intimates shop
The Gift Company United Kingdom
2,481 products $45 avg
Home & Garden home fragrance room spray
67 products $49 avg
Home & Garden handmade candles soy wax candles
300 products $11 avg
Home & Garden handmade candles soy wax melts
42 products $14 avg
Home & Garden scented candles essential oils
14 products $2796 avg
Home & Garden diffusers aromatherapy
390 products $10 avg
Home & Garden soy candles home fragrance
3,053 products $14 avg
Home & Garden soy candles soap
7 products
Home & Garden scented candles long burning candles
26 products
Home & Garden scented candles soy candles
958 products $19 avg
Beauty & Cosmetics Health Home & Garden beauty products health supplies

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FAQ

How many BigCommerce Home fragrance stores are there?

We currently track 25 active BigCommerce stores in the Home fragrance segment.

Are BigCommerce Home fragrance stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Home fragrance segment, showing a 8% monthly growth rate.

What is the average product price in BigCommerce Home fragrance stores?

Among stores with pricing data, the average listed price is about $192, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.