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Topic
Updated May 18, 2026
BigCommerce

27 BigCommerce Home fragrance Stores: Stats & Market Data (2026)

27 active BigCommerce stores fall into the Home fragrance segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 59% maintain social media profiles — Facebook leads — and 7% run Meta ad campaigns.

59%
Social media
7%
Meta ads
52%
Contact info
Total Stores
27
Active BigCommerce stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
438
Among 27 stores with catalog data
Avg. Price
$176
Among 20 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2 1 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

4 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 7%
10-49 5 · 19%
50-199 8 · 30%
200-999 10 · 37%
1k-4.9k 2 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
93% coverage
Beauty & Cosmetics
22% coverage
Celebrations & Gifts
11% coverage
Apparel & Accessories
4% coverage
Health
4% coverage
Jewelry & Watches
4% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 438 products per store. That's smaller than the BigCommerce average of 2,668. The strongest country concentrations are Australia, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9 · 45%
$25-$49 7 · 35%
$50-$99 2 · 10%
$200-$499 1 · 5%
$500+ 1 · 5%
Store currencies
USD 17 AUD 5 GBP 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $176 because some stores price much higher, pulling it up. That's below the BigCommerce average of $352.

Social media platforms

Facebook (56%), Instagram (56%), Twitter / X (15%).

Facebook
56%
Instagram
56%
Twitter / X
15%
LinkedIn
11%
Pinterest
7%
TikTok
4%
YouTube
4%

Social media adoption is strong at 59%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (56%), Facebook Pixel (41%), TikTok Pixel (15%).

Google Analytics
56%
Facebook Pixel
41%
TikTok Pixel
15%
Google Tag Manager
11%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

3,079 products $17 avg
Home & Garden soy candles soap
25 products $24 avg
Beauty & Cosmetics Home & Garden natural skincare custom fragrance
292 products $11 avg
Home & Garden handmade candles soy wax melts
979 products $19 avg
Beauty & Cosmetics Health Home & Garden beauty products health supplies
527 products $63 avg
Apparel & Accessories Home & Garden bra fitting intimates shop
14 products $2796 avg
Home & Garden diffusers aromatherapy
253 products $26 avg
Home & Garden home fragrance bath and body products
225 products $10 avg
Celebrations & Gifts seasonal decor scented candles
757 products $37 avg
Home & Garden home fragrance luxury candles
2,886 products $45 avg 2 ads
Home & Garden home fragrance room spray
385 products $10 avg
Home & Garden soy candles home fragrance
91 products $34 avg
Home & Garden scented candles home fragrance

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FAQ

How many BigCommerce Home fragrance stores are there?

We currently track 27 active BigCommerce stores in the Home fragrance segment.

Are BigCommerce Home fragrance stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Home fragrance segment, showing a 15% monthly growth rate.

What is the average product price in BigCommerce Home fragrance stores?

Among stores with pricing data, the average listed price is about $176, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.