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Topic
Updated June 8, 2026
BigCommerce

29 BigCommerce Home fragrance Stores: Stats & Market Data (2026)

29 active BigCommerce stores fall into the Home fragrance segment, with 3 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Home & Garden, Beauty & Cosmetics, Celebrations & Gifts. 59% maintain social media profiles — Facebook leads — and 7% run Meta ad campaigns.

59%
Social media
7%
Meta ads
55%
Contact info
Total Stores
29
Active BigCommerce stores
New (30d)
3
Newly added in the last 30 days
Avg. Products
403
Among 29 stores with catalog data
Avg. Price
$155
Among 23 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

3 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the BigCommerce average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 2 · 7%
10-49 5 · 17%
50-199 11 · 38%
200-999 9 · 31%
1k-4.9k 2 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
93% coverage
Beauty & Cosmetics
21% coverage
Celebrations & Gifts
10% coverage
Apparel & Accessories
3% coverage
Health
3% coverage
Jewelry & Watches
3% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 403 products per store. That's smaller than the BigCommerce average of 2,716. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10 · 43%
$25-$49 9 · 39%
$50-$99 2 · 9%
$100-$199 1 · 4%
$500+ 1 · 4%
Store currencies
USD 19 AUD 5 GBP 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $155 because some stores price much higher, pulling it up. That's below the BigCommerce average of $344.

Social media platforms

Facebook (55%), Instagram (55%), Twitter / X (14%).

Facebook
55%
Instagram
55%
Twitter / X
14%
LinkedIn
10%
Pinterest
7%
TikTok
3%
YouTube
3%

Social media adoption is strong at 59%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (55%), Facebook Pixel (41%), TikTok Pixel (14%).

Google Analytics
55%
Facebook Pixel
41%
TikTok Pixel
14%
Google Tag Manager
10%
Pinterest Pixel
3%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

GF Scents United Kingdom
183 products $30 avg
Home & Garden Beauty & Cosmetics perfume aftershave
The Gift Company United States
2,886 products $45 avg 2 ads
Home & Garden home fragrance room spray
Symbiosis Living United Kingdom
59 products $29 avg
Home & Garden essential oils home fragrance
66 products $49 avg
Home & Garden handmade candles soy wax candles
748 products $31 avg
Home & Garden home fragrance luxury candles
979 products $19 avg
Beauty & Cosmetics Health Home & Garden beauty products health supplies
253 products $26 avg
Home & Garden home fragrance bath and body products
14 products $2796 avg
Home & Garden diffusers aromatherapy
25 products $24 avg
Beauty & Cosmetics Home & Garden natural skincare custom fragrance
91 products $34 avg
Home & Garden scented candles home fragrance
66 products $13 avg
Home & Garden personalized gifts home fragrance

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FAQ

How many BigCommerce Home fragrance stores are there?

We currently track 29 active BigCommerce stores in the Home fragrance segment.

Are BigCommerce Home fragrance stores growing?

Yes. In the last 30 days, 3 new stores were indexed in the Home fragrance segment, showing a 10% monthly growth rate.

What is the average product price in BigCommerce Home fragrance stores?

Among stores with pricing data, the average listed price is about $155, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.