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Shopify subcategory analytics
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Updated Apr 6, 2026
Shopify

3,592 Shopify Smart Home Stores: Stats & Market Data (2026)

3,592 active Shopify stores fall into the Smart Home segment, with 486 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Electronics, Home & Garden, Beauty & Cosmetics. 54% maintain social media profiles — Facebook leads — and 22% run Meta ad campaigns.

54%
Social media
22%
Meta ads
60%
Contact info
Total Stores
3,592
Active Shopify stores
New (30d)
486
Newly added in the last 30 days
Avg. Products
369
Among 3,490 stores with catalog data
Avg. Price
$249
Among 3,434 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

498 249 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

486 new stores were added in the past 30 days (14% of the total), showing steady growth. This is above the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 826 · 24%
10-49 1,242 · 36%
50-199 824 · 24%
200-999 419 · 12%
1k-4.9k 127 · 4%
5k+ 52 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
100% coverage
Home & Garden
38% coverage
Beauty & Cosmetics
6% coverage
Health
6% coverage
Apparel & Accessories
4% coverage
Hardware
2% coverage
Toys & Games
2% coverage
Sporting Goods
1% coverage
Vehicles & Parts
1% coverage
Jewelry & Watches
1% coverage
Baby & Kids
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 369 because some stores carry much larger inventories. That's smaller than the Shopify average of 452. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 868 · 25%
$25-$49 982 · 29%
$50-$99 645 · 19%
$100-$199 382 · 11%
$200-$499 288 · 8%
$500+ 269 · 8%
Store currencies
USD 1,242 EUR 479 INR 275 GBP 189 PKR 156 COP 149 AUD 130 CAD 107

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $249 because some stores price much higher, pulling it up. That's above the Shopify average of $204.

Popular apps

The most popular are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing.

Social media platforms

Facebook (45%), Instagram (44%), YouTube (24%).

Facebook
45%
Instagram
44%
YouTube
24%
TikTok
16%
Twitter / X
14%
LinkedIn
7%
Pinterest
6%

Social media adoption is strong at 54%, and 22% of stores run Meta ad campaigns. That's 12 percentage points below the Shopify average of 66%.

Marketing & analytics tools

Google Analytics (36%), Google Tag Manager (15%), Google Ads (7%).

Google Analytics
36%
Google Tag Manager
15%
Google Ads
7%
Facebook Pixel
7%
TikTok Pixel
4%
Pinterest Pixel
1%

Popular themes

The most used are Dawn, Horizon, Refresh.

Dawn 21% Horizon 9% Refresh 4% Shrine Pro 4% Impact 3% Debut 3% Sense 2% Minimog - Os 2.0 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

328 products $1170 avg 92 ads
Electronics Home & Garden portable power station solar generator Brevo PushOwl: Email,Push,SMS
43 products $720 avg 2 ads
Electronics balcony solar power plug and play solar Hextom: Countdown Timer Bar Loox: Product Reviews App & AI
232 products $40 avg 7 ads
Electronics Home & Garden aiot consumer electronics Lucky Orange Heatmaps & Replay
52 products $24 avg 13 ads
Jewelry & Watches Electronics beaded necklaces engagement rings
331 products $35 avg 1 ads
Apparel & Accessories Electronics streetwear phone cases
STech Pakistan
84 products $12 avg 8 ads
Electronics wireless earbuds phone accessories Hextom: Countdown Timer Bar Pop Convert ‑ Pop Ups, Banners
35 products $195 avg 2 ads
Home & Garden Electronics Apparel & Accessories home decor tech accessories
57 products $888 avg 2 ads
Electronics home security video surveillance
419 products $56 avg 1 ads
Electronics apple store electronics shop
35 products $506 avg 1 ads
Electronics surfing electric fins Affiliatly Affiliate Marketing Loox: Product Reviews App & AI
64 products $219 avg 6 ads
Electronics philips smart door locks video doorbell
63 products $159 avg 1,073 ads
Sporting Goods Home & Garden Electronics robotic pool cleaner cordless pool cleaner

Want the full dataset?

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FAQ

How many Shopify Smart Home stores are there?

We currently track 3,592 active Shopify stores in the Smart Home segment.

Are Shopify Smart Home stores growing?

Yes. In the last 30 days, 486 new stores were indexed in the Smart Home segment, showing a 14% monthly growth rate.

What is the average product price in Shopify Smart Home stores?

Among stores with pricing data, the average listed price is about $249, with the most common pricing band at $25-$49.

What apps are most popular for Shopify Smart Home stores?

The top apps are Loox: Product Reviews App & AI, Klaviyo: Email Marketing & SMS, UpPromote Affiliate Marketing. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.