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Topic
Updated Apr 6, 2026
Shopify

286 Shopify Cruelty-free cosmetics Stores: Stats & Market Data (2026)

286 active Shopify stores fall into the Cruelty-free cosmetics segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Animals & Pet Supplies. 86% maintain social media profiles — Instagram leads — and 12% run Meta ad campaigns.

86%
Social media
12%
Meta ads
60%
Contact info
Total Stores
286
Active Shopify stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
68
Among 280 stores with catalog data
Avg. Price
$26
Among 276 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space. This is below the Shopify average of 7%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 37 · 13%
10-49 138 · 49%
50-199 87 · 31%
200-999 17 · 6%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Apparel & Accessories
1% coverage
Animals & Pet Supplies 1 Celebrations & Gifts 1 Home & Garden 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 68 because some stores carry much larger inventories. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 169 · 61%
$25-$49 89 · 32%
$50-$99 14 · 5%
$100-$199 3 · 1%
$200-$499 1 · 0%
Store currencies
USD 154 EUR 24 GBP 24 AUD 22 INR 19 CAD 7 MXN 7 NZD 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $26 because some stores price much higher, pulling it up. That's below the Shopify average of $204.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Smile: Loyalty Program Rewards.

Social media platforms

Instagram (84%), Facebook (65%), TikTok (40%).

Instagram
84%
Facebook
65%
TikTok
40%
YouTube
28%
Twitter / X
15%
Pinterest
13%
LinkedIn
4%

Social media engagement is exceptionally high: 86% of stores maintain social profiles and 12% run Meta ads. That's 21 percentage points above the Shopify average of 65%.

Marketing & analytics tools

Google Analytics (46%), Google Tag Manager (12%), Google Ads (5%).

Google Analytics
46%
Google Tag Manager
12%
Google Ads
5%
Facebook Pixel
4%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Dawn, Debut, Prestige.

Dawn 18% Debut 8% Prestige 5% Sense 5% Be Yours 3% Palo Alto 2% Symmetry 2% Blockshop 2%

Need store-level data?

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

24 products $18 avg 1 ads
Beauty & Cosmetics vegan makeup cruelty-free cosmetics
89 products $68 avg 2 ads
Beauty & Cosmetics australian skincare science-backed skincare
69 products $96 avg 67 ads
Beauty & Cosmetics vegan makeup cruelty-free cosmetics Avada Boost Sales Trust Badges Hextom: Countdown Timer Bar
278 products $26 avg 2 ads
Beauty & Cosmetics vegan beauty products makeup online
131 products $35 avg 103 ads
Beauty & Cosmetics natural cosmetics certified natural makeup Rebuy Personalization Engine Weglot: AI & Human Translate
88 products $26 avg 2 ads
Beauty & Cosmetics vegan beauty cruelty-free cosmetics
13 products $44 avg 4 ads
Beauty & Cosmetics plant-based deodorant vegan deodorant Avada AI SEO Image Optimizer Bundler ‑ Product Bundles App
25 products $26 avg
Beauty & Cosmetics handcrafted skincare organic skin products
29 products $25 avg
Beauty & Cosmetics organic skincare cruelty-free cosmetics
76 products $18 avg
Beauty & Cosmetics eyebrow makeup vegan beauty products Hulk Contact Form Builder Ryviu: Product Reviews App
28 products $28 avg
Beauty & Cosmetics vegan makeup cruelty-free cosmetics Avada Boost Sales Trust Badges
CVTD Beauty United States
62 products $20 avg
Beauty & Cosmetics indie beauty green beauty

Want the full dataset?

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FAQ

How many Shopify Cruelty-free cosmetics stores are there?

We currently track 286 active Shopify stores in the Cruelty-free cosmetics segment.

Are Shopify Cruelty-free cosmetics stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Cruelty-free cosmetics segment, showing a 1% monthly growth rate.

What is the average product price in Shopify Cruelty-free cosmetics stores?

Among stores with pricing data, the average listed price is about $26, with the most common pricing band at Under $25.

What apps are most popular for Shopify Cruelty-free cosmetics stores?

The top apps are Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups, Smile: Loyalty Program Rewards. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.