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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

4,231 Wix Specialty Foods Stores: Stats & Market Data (2026)

4,231 active Wix stores fall into the Specialty Foods segment, with 148 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Food & Beverages, Celebrations & Gifts, Home & Garden. 78% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

78%
Social media
1%
Meta ads
99%
Contact info
Total Stores
4,231
Active Wix stores
New (30d)
148
Newly added in the last 30 days
Avg. Products
43
Among 4,096 stores with catalog data
Avg. Price
$91
Among 2,379 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

162 81 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

148 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,606 · 39%
10-49 1,813 · 44%
50-199 521 · 13%
200-999 143 · 3%
1k-4.9k 13 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
100% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Beauty & Cosmetics
1% coverage
Health
1% coverage
Education & Courses 20 Apparel & Accessories 17 Arts & Entertainment 12 Books & Literature 7 Wedding 6 Travel 5 Animals & Pet Supplies 3

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 43 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,572 · 66%
$25-$49 451 · 19%
$50-$99 244 · 10%
$100-$199 76 · 3%
$200-$499 18 · 1%
$500+ 18 · 1%
Store currencies
USD 2,069 EUR 517 GBP 290 CAD 226 JPY 163 INR 160 AUD 121 MXN 59

Among stores with pricing data, the most common price range is Under $25. The average is higher at $91 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (67%), Facebook (62%), Twitter / X (9%).

Instagram
67%
Facebook
62%
Twitter / X
9%
TikTok
9%
YouTube
8%
LinkedIn
7%
Pinterest
5%

Social media engagement is exceptionally high: 78% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $54 avg 1 ads
Food & Beverages olive oil turkish olive oil
19 products $14 avg 2 ads
Food & Beverages artisan cheeses farmstead dairy
23 products $15 avg 3 ads
Food & Beverages gourmet butter food subscription box
11 products $37 avg 4 ads
Food & Beverages gluten free cookies gluten free muffins
8 products $18 avg 2 ads
Food & Beverages baking workshops cake decorating
18 products $17 avg
Food & Beverages olive oil spanish olive oil
19 products $13 avg
Food & Beverages maple syrup maple products
21 products $2 avg
Food & Beverages natural food store egyptian fruits
16 products
Food & Beverages smoke flavoring food flavoring
168 products $9 avg
Food & Beverages singapore fried noodles vegetarian noodles
5 products $6 avg
Food & Beverages handcrafted sauces local food
102 products $3 avg
Food & Beverages premium nuts lebanese sweets

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FAQ

How many Wix Specialty Foods stores are there?

We currently track 4,231 active Wix stores in the Specialty Foods segment.

Are Wix Specialty Foods stores growing?

Yes. In the last 30 days, 148 new stores were indexed in the Specialty Foods segment, showing a 3% monthly growth rate.

What is the average product price in Wix Specialty Foods stores?

Among stores with pricing data, the average listed price is about $91, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.