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Topic
Updated Apr 6, 2026
Wix

4,204 Wix Decor Stores: Stats & Market Data (2026)

4,204 active Wix stores fall into the Decor segment, with 198 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Arts & Entertainment, Furniture. 65% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
97%
Contact info
Total Stores
4,204
Active Wix stores
New (30d)
198
Newly added in the last 30 days
Avg. Products
62
Among 3,670 stores with catalog data
Avg. Price
$336
Among 2,896 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

189 94 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

198 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,156 · 31%
10-49 1,936 · 53%
50-199 403 · 11%
200-999 144 · 4%
1k-4.9k 29 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
93% coverage
Arts & Entertainment
4% coverage
Furniture
1% coverage
Celebrations & Gifts
1% coverage
Apparel & Accessories
1% coverage
Jewelry & Watches 6 Wedding 4 Electronics 3 Hardware 3 Beauty & Cosmetics 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 62 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,015 · 35%
$25-$49 643 · 22%
$50-$99 703 · 24%
$100-$199 195 · 7%
$200-$499 158 · 5%
$500+ 182 · 6%
Store currencies
USD 2,582 GBP 295 EUR 278 CAD 157 INR 138 AUD 106 BRL 73 JPY 69

Among stores with pricing data, the most common price range is Under $25. The average is higher at $336 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (48%), Facebook (37%), LinkedIn (12%).

Instagram
48%
Facebook
37%
LinkedIn
12%
YouTube
10%
Twitter / X
9%
TikTok
7%
Pinterest
5%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 12 percentage points below the Wix average of 77%.

Marketing & analytics tools

Facebook Pixel (1%), Google Analytics (1%), Google Tag Manager (1%).

Facebook Pixel
1%
Google Analytics
1%
Google Tag Manager
1%
Google Ads
0%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,503 products $28 avg 1 ads
Home & Garden decor plants
7 products $27 avg 1 ads
Home & Garden home garden
HOME | Mysite United States
6 products $81 avg 1 ads
Home & Garden home decor
12 products $56 avg
Home & Garden home decor
12 products $56 avg
Home & Garden home garden
12 products $56 avg
Home & Garden home decor
12 products $56 avg
Home & Garden home garden
26 products $203 avg
Home & Garden home decor
37 products $170 avg
Home & Garden home decor
56 products $24 avg

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FAQ

How many Wix Decor stores are there?

We currently track 4,204 active Wix stores in the Decor segment.

Are Wix Decor stores growing?

Yes. In the last 30 days, 198 new stores were indexed in the Decor segment, showing a 5% monthly growth rate.

What is the average product price in Wix Decor stores?

Among stores with pricing data, the average listed price is about $336, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.