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Topic
Updated June 8, 2026
Wix

48 Wix Eau de parfum Stores: Stats & Market Data (2026)

48 active Wix stores fall into the Eau de parfum segment, with 21 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories, Home & Garden. 83% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

83%
Social media
0%
Meta ads
75%
Contact info
Total Stores
48
Active Wix stores
New (30d)
21
Newly added in the last 30 days
Avg. Products
156
Among 48 stores with catalog data
Avg. Price
$166
Among 36 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

19 9 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

21 new stores were added in the past 30 days — 44% of the total, making this one of the fastest-growing areas on the platform. This is above the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 5 · 10%
10-49 16 · 33%
50-199 20 · 42%
200-999 6 · 12%
1k-4.9k 1 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
94% coverage
Apparel & Accessories
2% coverage
Home & Garden
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 156 products per store. That's larger than the Wix average of 73. The strongest country concentrations are United Kingdom, United States, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 10 · 28%
$25-$49 9 · 25%
$50-$99 11 · 31%
$100-$199 5 · 14%
$500+ 1 · 3%
Store currencies
USD 12 EUR 9 GBP 8 BRL 3 MXN 3 AUD 2 MAD 2 AED 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $166. That's below the Wix average of $368.

Social media platforms

Instagram (69%), Facebook (56%), TikTok (27%).

Instagram
69%
Facebook
56%
TikTok
27%
LinkedIn
6%
Pinterest
6%
Twitter / X
6%
YouTube
2%

Social media engagement is exceptionally high: 83% of stores maintain social profiles and 0% run Meta ads. That's 19 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (2%).

Google Analytics
6%
Google Tag Manager
2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

81 products $8 avg
Beauty & Cosmetics luxury fragrances perfume store
195 products $101 avg
Beauty & Cosmetics designer perfume luxury fragrance
135 products $39 avg
Beauty & Cosmetics perfume store fragrance shop
67 products $105 avg
Beauty & Cosmetics luxury perfumes niche fragrances
90 products $15 avg
Beauty & Cosmetics perfume eau de parfum
418 products $88 avg
Beauty & Cosmetics perfume original fragrances
Forr Paris | Scents | Dubai United Arab Emirates
12 products $123 avg
Beauty & Cosmetics luxury perfume designer scents
41 products $9 avg
Beauty & Cosmetics perfume fragrance spray
523 products $8 avg
Beauty & Cosmetics perfume for women eau de parfum
522 products $59 avg
Beauty & Cosmetics designer fragrances luxury perfume
117 products $89 avg
Beauty & Cosmetics luxury perfumes eau de parfum

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FAQ

How many Wix Eau de parfum stores are there?

We currently track 48 active Wix stores in the Eau de parfum segment.

Are Wix Eau de parfum stores growing?

Yes. In the last 30 days, 21 new stores were indexed in the Eau de parfum segment, showing a 44% monthly growth rate.

What is the average product price in Wix Eau de parfum stores?

Among stores with pricing data, the average listed price is about $166, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.