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WooCommerce subcategory analytics
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Updated Apr 6, 2026
WooCommerce

844 WooCommerce Safety & Workwear Stores: Stats & Market Data (2026)

844 active WooCommerce stores fall into the Safety & Workwear segment, with 46 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Business & Industrial, Hardware, Apparel & Accessories. 54% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

54%
Social media
2%
Meta ads
82%
Contact info
Total Stores
844
Active WooCommerce stores
New (30d)
46
Newly added in the last 30 days
Avg. Products
1,821
Among 840 stores with catalog data
Avg. Price
$293
Among 646 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

63 31 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

46 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 143 · 17%
10-49 240 · 29%
50-199 180 · 21%
200-999 180 · 21%
1k-4.9k 55 · 7%
5k+ 42 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Business & Industrial
100% coverage
Hardware
18% coverage
Apparel & Accessories
3% coverage
Electronics
3% coverage
Health
2% coverage
Education & Courses
2% coverage
Home & Garden
1% coverage
Arts & Entertainment
1% coverage
Office Supplies 4 Sporting Goods 4 Vehicles & Parts 4 Animals & Pet Supplies 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,821 because some stores carry much larger inventories. That's larger than the WooCommerce average of 877. The strongest country concentrations are United Kingdom, Australia, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 200 · 31%
$25-$49 151 · 23%
$50-$99 112 · 17%
$100-$199 79 · 12%
$200-$499 62 · 10%
$500+ 42 · 7%
Store currencies
USD 369 EUR 77 GBP 70 CAD 32 AUD 27 INR 24 VND 18 MXN 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $293 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (46%), Instagram (30%), LinkedIn (28%).

Facebook
46%
Instagram
30%
LinkedIn
28%
YouTube
18%
Twitter / X
16%
TikTok
5%
Pinterest
3%

Social media adoption is strong at 54%, and 2% of stores run Meta ad campaigns. That's 14 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (25%), Google Ads (15%).

Google Analytics
32%
Google Tag Manager
25%
Google Ads
15%
Facebook Pixel
10%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

15 products $55 avg 7 ads
Business & Industrial first aid device choking prevention
208 products $35 avg 10 ads
Business & Industrial mining safety equipment mining engineering supplies
409 products $7 avg 1 ads
Apparel & Accessories Business & Industrial sublimation heat transfer vinyl
23 products $306 avg
Hardware Business & Industrial rigging equipment safety gear
149 products $401 avg
Hardware Business & Industrial machine safety industrial safety
769 products $63 avg
Business & Industrial safety equipment first aid kit
569 products $978 avg
Business & Industrial industrial safety ppe
17 products $38 avg
Business & Industrial personal protective equipment driver safety
133 products $14 avg
Business & Industrial safety equipment workwear supplies
8 products $29 avg
Business & Industrial business supplies industrial products
483 products $21 avg
Business & Industrial safety equipment work safety

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FAQ

How many WooCommerce Safety & Workwear stores are there?

We currently track 844 active WooCommerce stores in the Safety & Workwear segment.

Are WooCommerce Safety & Workwear stores growing?

Yes. In the last 30 days, 46 new stores were indexed in the Safety & Workwear segment, showing a 5% monthly growth rate.

What is the average product price in WooCommerce Safety & Workwear stores?

Among stores with pricing data, the average listed price is about $293, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.