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WooCommerce subcategory analytics
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Updated Apr 6, 2026
WooCommerce

4,509 WooCommerce Software Tools Stores: Stats & Market Data (2026)

4,509 active WooCommerce stores fall into the Software Tools segment, with 312 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Software, Education & Courses, Electronics. 57% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

57%
Social media
2%
Meta ads
63%
Contact info
Total Stores
4,509
Active WooCommerce stores
New (30d)
312
Newly added in the last 30 days
Avg. Products
263
Among 4,479 stores with catalog data
Avg. Price
$316
Among 4,201 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

304 152 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

312 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,586 · 35%
10-49 1,708 · 38%
50-199 777 · 17%
200-999 252 · 6%
1k-4.9k 119 · 3%
5k+ 37 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Education & Courses
9% coverage
Electronics
8% coverage
Books & Literature
3% coverage
Business & Industrial
3% coverage
Arts & Entertainment
2% coverage
Hardware
1% coverage
Office Supplies
1% coverage
Toys & Games 16 Apparel & Accessories 11 Celebrations & Gifts 11 Vehicles & Parts 8

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 263 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 877. The strongest country concentrations are India, Bangladesh, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,701 · 40%
$25-$49 634 · 15%
$50-$99 585 · 14%
$100-$199 420 · 10%
$200-$499 400 · 10%
$500+ 461 · 11%
Store currencies
USD 2,068 INR 533 EUR 522 BDT 234 GBP 154 BRL 85 VND 78 PKR 67

Among stores with pricing data, the most common price range is Under $25. The average is higher at $316 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Facebook (49%), Instagram (27%), Twitter / X (19%).

Facebook
49%
Instagram
27%
Twitter / X
19%
YouTube
19%
LinkedIn
17%
TikTok
4%
Pinterest
3%

Social media adoption is strong at 57%, and 2% of stores run Meta ad campaigns. That's 11 percentage points below the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (29%), Google Tag Manager (19%), Facebook Pixel (14%).

Google Analytics
29%
Google Tag Manager
19%
Facebook Pixel
14%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

85 products $138 avg 2 ads
Software 360 photo booth software photo booth app license
13 products $53 avg 9 ads
Software software digital-download
13 products $149 avg 1 ads
Software autodesk software cad software
44 products $4 avg 1 ads
Education & Courses Books & Literature Software digital products online learning
11 products $8 avg 14 ads
Software ai tools bundle design tools
7 products $2 avg 3 ads
Books & Literature Education & Courses Software digital products crochet bundle
12 products $2 avg 3 ads
Education & Courses Software video courses premium apps
2,012 products $2 avg
Software wordpress theme ecommerce plugin
32 products $78 avg
Software software licenses digital tools
9 products $128 avg
Software Business & Industrial website development plugins

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FAQ

How many WooCommerce Software Tools stores are there?

We currently track 4,509 active WooCommerce stores in the Software Tools segment.

Are WooCommerce Software Tools stores growing?

Yes. In the last 30 days, 312 new stores were indexed in the Software Tools segment, showing a 7% monthly growth rate.

What is the average product price in WooCommerce Software Tools stores?

Among stores with pricing data, the average listed price is about $316, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.