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Topic
Updated Apr 6, 2026
WooCommerce

48 WooCommerce Homewear Stores: Stats & Market Data (2026)

48 active WooCommerce stores fall into the Homewear segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Adult. 88% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

88%
Social media
4%
Meta ads
69%
Contact info
Total Stores
48
Active WooCommerce stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
285
Among 48 stores with catalog data
Avg. Price
$79
Among 47 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

3 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the WooCommerce average of 10%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 8%
10-49 10 · 21%
50-199 20 · 42%
200-999 11 · 23%
1k-4.9k 3 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
98% coverage
Home & Garden
4% coverage
Adult
2% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 285 products per store. That's smaller than the WooCommerce average of 877. The strongest country concentrations are Greece, Brazil, Egypt.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 18 · 38%
$25-$49 8 · 17%
$50-$99 11 · 23%
$100-$199 7 · 15%
$200-$499 2 · 4%
$500+ 1 · 2%
Store currencies
EUR 19 USD 7 EGP 4 BRL 3 UAH 3 ILS 2 TRY 2 CHF 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $79 because some stores price much higher, pulling it up. That's below the WooCommerce average of $403.

Social media platforms

Instagram (81%), Facebook (79%), Twitter / X (10%).

Instagram
81%
Facebook
79%
Twitter / X
10%
TikTok
8%
YouTube
6%
Pinterest
4%
LinkedIn
2%

Social media engagement is exceptionally high: 88% of stores maintain social profiles and 4% run Meta ads. That's 20 percentage points above the WooCommerce average of 68%.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (33%), Facebook Pixel (27%).

Google Analytics
33%
Google Tag Manager
33%
Facebook Pixel
27%
Google Ads
10%
TikTok Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

63 products $20 avg
Apparel & Accessories pyjama women's sleepwear
198 products $24 avg
Apparel & Accessories women's underwear lingerie
6 products $11 avg
Apparel & Accessories women casual wear homewear
34 products $398 avg
Apparel & Accessories homewear women's robes
697 products $63 avg
Apparel & Accessories bathrobe robe de chambre
37 products $155 avg
Apparel & Accessories homewear pyjamas
79 products $45 avg
Apparel & Accessories nightwear women's pajamas
770 products $541 avg
Apparel & Accessories luxury robes men's pajamas
12 products $60 avg
Apparel & Accessories clothing store fashion apparel
116 products $21 avg
Apparel & Accessories hospital pajamas homewear
109 products $41 avg
Apparel & Accessories nightshirts sleepwear

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FAQ

How many WooCommerce Homewear stores are there?

We currently track 48 active WooCommerce stores in the Homewear segment.

Are WooCommerce Homewear stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Homewear segment, showing a 4% monthly growth rate.

What is the average product price in WooCommerce Homewear stores?

Among stores with pricing data, the average listed price is about $79, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.