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WooCommerce topic analytics
Topic
Updated June 1, 2026
WooCommerce

518 WooCommerce Sleepwear Stores: Stats & Market Data (2026)

518 active WooCommerce stores fall into the Sleepwear segment, with 77 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Adult, Home & Garden. 50% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

50%
Social media
3%
Meta ads
54%
Contact info
Total Stores
518
Active WooCommerce stores
New (30d)
77
Newly added in the last 30 days
Avg. Products
959
Among 514 stores with catalog data
Avg. Price
$107
Among 483 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

123 61 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

77 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 38 · 7%
10-49 137 · 27%
50-199 153 · 30%
200-999 129 · 25%
1k-4.9k 42 · 8%
5k+ 15 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
93% coverage
Adult
6% coverage
Home & Garden
3% coverage
Baby & Kids
3% coverage
Beauty & Cosmetics
1% coverage
Celebrations & Gifts 2 Wedding 2 Toys & Games 1

Among stores with catalog data, the 50-199 product range is most common. The average is 959 products per store. That's smaller than the WooCommerce average of 1,552. The strongest country concentrations are Brazil, India, Viet Nam.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 230 · 48%
$25-$49 129 · 27%
$50-$99 89 · 18%
$100-$199 28 · 6%
$200-$499 3 · 1%
$500+ 4 · 1%
Store currencies
USD 148 EUR 90 BRL 28 INR 19 VND 18 PKR 16 PLN 13 BDT 12

Among stores with pricing data, the most common price range is Under $25. The average is higher at $107 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Instagram (41%), Facebook (37%), TikTok (9%).

Instagram
41%
Facebook
37%
TikTok
9%
YouTube
4%
Pinterest
3%
Twitter / X
3%
LinkedIn
2%

Social media adoption is strong at 50%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (25%), Facebook Pixel (17%), Google Tag Manager (15%).

Google Analytics
25%
Facebook Pixel
17%
Google Tag Manager
15%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

310 products $25 avg 1 ads
Apparel & Accessories lingerie women's pajamas
390 products $24 avg 5 ads
Apparel & Accessories clothing store men's apparel
146 products $21 avg 5 ads
Apparel & Accessories women's underwear bras
734 products $49 avg
Apparel & Accessories women's clothing lingerie store
Coisi Chile
12 products $52 avg
Apparel & Accessories pajamas blue pajamas
251 products $78 avg
Apparel & Accessories women's lingerie sleepwear
1,004 products $79 avg
Baby & Kids Apparel & Accessories sleepwear family business
479 products $65 avg
Apparel & Accessories loungewear pyjamas
474 products $8 avg
Beauty & Cosmetics Apparel & Accessories cosmetic products beauty products
207 products $10 avg
Apparel & Accessories nightwear sleepwear
52 products $58 avg
Apparel & Accessories lingerie sleepwear

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FAQ

How many WooCommerce Sleepwear stores are there?

We currently track 518 active WooCommerce stores in the Sleepwear segment.

Are WooCommerce Sleepwear stores growing?

Yes. In the last 30 days, 77 new stores were indexed in the Sleepwear segment, showing a 15% monthly growth rate.

What is the average product price in WooCommerce Sleepwear stores?

Among stores with pricing data, the average listed price is about $107, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.