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Topic
Updated Apr 27, 2026
WooCommerce

90 WooCommerce Military Stores: Stats & Market Data (2026)

90 active WooCommerce stores fall into the Military segment, with 13 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Hardware, Arts & Entertainment. 58% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

58%
Social media
2%
Meta ads
59%
Contact info
Total Stores
90
Active WooCommerce stores
New (30d)
13
Newly added in the last 30 days
Avg. Products
2,151
Among 90 stores with catalog data
Avg. Price
$675
Among 81 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

13 new stores were added in the past 30 days (14% of the total), showing steady growth. This is below the WooCommerce average of 26%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 14 · 16%
10-49 23 · 26%
50-199 20 · 22%
200-999 18 · 20%
1k-4.9k 9 · 10%
5k+ 6 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
24% coverage
Hardware
9% coverage
Arts & Entertainment
8% coverage
Books & Literature
8% coverage
Celebrations & Gifts
8% coverage
Home & Garden
3% coverage
Electronics
2% coverage
Baby & Kids
1% coverage
Business & Industrial
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,151 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,098. The strongest country concentrations are United Kingdom, Russian Federation, Sweden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 37 · 46%
$25-$49 11 · 14%
$50-$99 14 · 17%
$100-$199 8 · 10%
$200-$499 6 · 7%
$500+ 5 · 6%
Store currencies
USD 50 EUR 11 GBP 6 RUB 5 CAD 2 COP 2 PLN 2 SEK 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $675 because some stores price much higher, pulling it up. That's above the WooCommerce average of $420.

Social media platforms

Facebook (52%), Instagram (42%), YouTube (24%).

Facebook
52%
Instagram
42%
YouTube
24%
Twitter / X
20%
LinkedIn
10%
TikTok
8%
Pinterest
4%

Social media adoption is strong at 58%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (14%), Google Ads (10%).

Google Analytics
31%
Google Tag Manager
14%
Google Ads
10%
Facebook Pixel
9%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

10 products $21 avg 1 ads
Apparel & Accessories veterans military
2,196 products $106 avg
Hardware military outdoor
167 products $35 avg
Hardware gun accessories custom parts
5 products $66 avg
Books & Literature books history
4,691 products $6 avg
568 products $20 avg
Apparel & Accessories military tactical gear
5 products $135 avg
Apparel & Accessories boots hiking
30 products $508 avg
Apparel & Accessories military footwear
25 products $11 avg
Apparel & Accessories t-shirts army

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FAQ

How many WooCommerce Military stores are there?

We currently track 90 active WooCommerce stores in the Military segment.

Are WooCommerce Military stores growing?

Yes. In the last 30 days, 13 new stores were indexed in the Military segment, showing a 14% monthly growth rate.

What is the average product price in WooCommerce Military stores?

Among stores with pricing data, the average listed price is about $675, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.