Use Cases Features Pricing API Log in
WooCommerce topic analytics
Topic
Updated May 25, 2026
WooCommerce

59 WooCommerce Primer Stores: Stats & Market Data (2026)

59 active WooCommerce stores fall into the Primer segment, with 26 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Hardware, Home & Garden, Beauty & Cosmetics. 39% maintain social media profiles — Facebook leads — and 3% run Meta ad campaigns.

39%
Social media
3%
Meta ads
56%
Contact info
Total Stores
59
Active WooCommerce stores
New (30d)
26
Newly added in the last 30 days
Avg. Products
2,327
Among 59 stores with catalog data
Avg. Price
$54
Among 43 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

26 13 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

26 new stores were added in the past 30 days — 44% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 7%
10-49 24 · 41%
50-199 13 · 22%
200-999 7 · 12%
1k-4.9k 7 · 12%
5k+ 4 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Hardware
64% coverage
Home & Garden
20% coverage
Beauty & Cosmetics
17% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 2,327 because some stores carry much larger inventories. That's larger than the WooCommerce average of 1,502. The strongest country concentrations are Viet Nam, Netherlands, Germany.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 17 · 40%
$25-$49 10 · 23%
$50-$99 9 · 21%
$100-$199 5 · 12%
$200-$499 2 · 5%
Store currencies
VND 13 EUR 11 USD 8 GBP 3 AUD 2 RON 2 RUB 2 TRY 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $54 because some stores price much higher, pulling it up. That's below the WooCommerce average of $423.

Social media platforms

Facebook (29%), Instagram (20%), TikTok (5%).

Facebook
29%
Instagram
20%
TikTok
5%
Twitter / X
5%
YouTube
5%

About 39% of stores maintain social media profiles and 3% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Tag Manager (17%), Google Ads (10%), Google Analytics (10%).

Google Tag Manager
17%
Google Ads
10%
Google Analytics
10%
Facebook Pixel
8%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

220 products $3 avg
Beauty & Cosmetics lip gloss face
4,384 products 6 ads
Hardware Home & Garden paint primer
38 products $59 avg
Hardware paint primer
1,411 products $109 avg
Hardware interior paint primer
16 products $50 avg
Hardware interior paint exterior paint
20 products $146 avg
Beauty & Cosmetics primer gift card
9 products $113 avg
Beauty & Cosmetics luxury cosmetics high-end makeup
224 products $4 avg
Hardware paint supplies painting tools
65 products $175 avg
Hardware wall paint primer
36 products $120 avg
Hardware paint interior paint
25 products
Home & Garden painting interior paint

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many WooCommerce Primer stores are there?

We currently track 59 active WooCommerce stores in the Primer segment.

Are WooCommerce Primer stores growing?

Yes. In the last 30 days, 26 new stores were indexed in the Primer segment, showing a 44% monthly growth rate.

What is the average product price in WooCommerce Primer stores?

Among stores with pricing data, the average listed price is about $54, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.