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Updated June 22, 2026
WooCommerce

6,762 WooCommerce Stores in Finland: Stats & Trends (2026)

We track 6,762 active WooCommerce stores in Finland, with 2,246 newly added in the last 30 days (33% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Hardware. 55% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

55%
Social media
1%
Meta ads
52%
Contact info
Total Stores
6,762
Active WooCommerce stores
New (30d)
2,246
Newly added in the last 30 days
Avg. Products
831
Among 6,699 stores with catalog data
Avg. Price
$535
Among 5,879 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,399 1,199 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,246 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,738 · 26%
10-49 1,797 · 27%
50-199 1,410 · 21%
200-999 1,099 · 16%
1k-4.9k 457 · 7%
5k+ 198 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
10% coverage
Apparel & Accessories
7% coverage
Hardware
6% coverage
Food & Beverages
4% coverage
Arts & Entertainment
4% coverage
Vehicles & Parts
4% coverage
Electronics
3% coverage
Beauty & Cosmetics
3% coverage
Education & Courses
3% coverage
Health
3% coverage
Celebrations & Gifts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 831 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,609. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Hardware.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,606 · 27%
$25-$49 1,205 · 20%
$50-$99 1,007 · 17%
$100-$199 762 · 13%
$200-$499 630 · 11%
$500+ 669 · 11%
Store currencies
EUR 6,336 USD 157 GBP 43 SEK 20 NOK 5 DKK 3 INR 1 IRT 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $535 because some stores price much higher, pulling it up. That's above the WooCommerce average of $425.

Social media platforms

Facebook (49%), Instagram (39%), YouTube (11%).

Facebook
49%
Instagram
39%
YouTube
11%
LinkedIn
7%
TikTok
6%
Twitter / X
4%
Pinterest
1%

Social media adoption is strong at 55%, and 1% of stores run Meta ad campaigns. That's 11 percentage points above the WooCommerce average of 44%.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (28%), Facebook Pixel (11%).

Google Analytics
28%
Google Tag Manager
28%
Facebook Pixel
11%
Google Ads
9%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

11 products $35 avg 1 ads
Beauty & Cosmetics Skincare
59 products $87 avg 8 ads
Software Business & Industrial
7 products $174 avg 1 ads
Business & Industrial
165 products $2315 avg 1 ads
Hardware Electronics Home Improvement
212 products $17 avg 1 ads
Vehicles & Parts
66 products $289 avg 3 ads
Sporting Goods Education & Courses Celebrations & Gifts Sports Equipment Courses
496 products $8896 avg 2 ads
Vehicles & Parts Auto Parts Car Accessories
40 products $15 avg 1 ads
Home & Garden Home Decor
21 products $48 avg
Books & Literature
41 products $47 avg
Apparel & Accessories

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FAQ

How many WooCommerce stores are in Finland?

Our database tracks 6,762 active WooCommerce stores in Finland.

How fast is the Finland WooCommerce market growing?

In the past 30 days, 2,246 new WooCommerce stores were indexed in Finland, reflecting a 33% monthly growth rate.

What is the average catalog size for Finland WooCommerce stores?

Among WooCommerce stores in Finland with catalog data, the average is about 831 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.