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Updated Apr 27, 2026
WooCommerce

2,281 WooCommerce Stores in Finland: Stats & Trends (2026)

We track 2,281 active WooCommerce stores in Finland, with 675 newly added in the last 30 days (30% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Education & Courses. 73% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

73%
Social media
5%
Meta ads
59%
Contact info
Total Stores
2,281
Active WooCommerce stores
New (30d)
675
Newly added in the last 30 days
Avg. Products
931
Among 2,237 stores with catalog data
Avg. Price
$673
Among 2,074 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

665 332 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

675 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 457 · 20%
10-49 562 · 25%
50-199 492 · 22%
200-999 458 · 20%
1k-4.9k 183 · 8%
5k+ 85 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
12% coverage
Apparel & Accessories
9% coverage
Education & Courses
7% coverage
Arts & Entertainment
6% coverage
Food & Beverages
5% coverage
Hardware
5% coverage
Health
5% coverage
Beauty & Cosmetics
5% coverage
Celebrations & Gifts
5% coverage
Electronics
4% coverage
Vehicles & Parts
4% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 931 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,071. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Education & Courses.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 528 · 25%
$25-$49 411 · 20%
$50-$99 369 · 18%
$100-$199 295 · 14%
$200-$499 221 · 11%
$500+ 250 · 12%
Store currencies
EUR 2,191 USD 26 GBP 5 SEK 4 EUR_FI 1 INR 1 LKR 1 ZAR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $673 because some stores price much higher, pulling it up. That's above the WooCommerce average of $418.

Social media platforms

Facebook (67%), Instagram (58%), YouTube (16%).

Facebook
67%
Instagram
58%
YouTube
16%
TikTok
11%
LinkedIn
10%
Twitter / X
5%
Pinterest
1%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 5% run Meta ads. That's 15 percentage points above the WooCommerce average of 58%.

Marketing & analytics tools

Google Tag Manager (42%), Google Analytics (35%), Facebook Pixel (23%).

Google Tag Manager
42%
Google Analytics
35%
Facebook Pixel
23%
Google Ads
14%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

4,833 products $2195 avg 2 ads
Hardware garden tools power tools
59 products $86 avg 1 ads
Software Business & Industrial domain hosting email services
137 products $68 avg 2 ads
Vehicles & Parts electric fatbike e-bike parts
199 products $20 avg 1 ads
Toys & Games puzzle board game
32 products $151 avg 1 ads
Home & Garden garden-stones decorative-pebbles
27 products $4 avg 3 ads
Electronics electricity energy services
38 products $153 avg 1 ads
Education & Courses higher-education professional-education
990 products $50 avg 14 ads
Home & Garden muumimuki keräilymuki
140 products $56 avg 2 ads
Animals & Pet Supplies Sporting Goods dog sports gear dog jackets
79 products $6 avg 1 ads
Animals & Pet Supplies fishing lures mandula worms
114 products $24 avg 1 ads
53 products $119 avg 1 ads

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FAQ

How many WooCommerce stores are in Finland?

Our database tracks 2,281 active WooCommerce stores in Finland.

How fast is the Finland WooCommerce market growing?

In the past 30 days, 675 new WooCommerce stores were indexed in Finland, reflecting a 30% monthly growth rate.

What is the average catalog size for Finland WooCommerce stores?

Among WooCommerce stores in Finland with catalog data, the average is about 931 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.