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Updated June 1, 2026
WooCommerce

5,513 WooCommerce Stores in Finland: Stats & Trends (2026)

We track 5,513 active WooCommerce stores in Finland, with 2,469 newly added in the last 30 days (45% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Home & Garden, Apparel & Accessories, Hardware. 59% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

59%
Social media
1%
Meta ads
54%
Contact info
Total Stores
5,513
Active WooCommerce stores
New (30d)
2,469
Newly added in the last 30 days
Avg. Products
788
Among 5,455 stores with catalog data
Avg. Price
$576
Among 4,796 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2,514 1,257 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

2,469 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,351 · 25%
10-49 1,453 · 27%
50-199 1,177 · 22%
200-999 924 · 17%
1k-4.9k 388 · 7%
5k+ 162 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
10% coverage
Apparel & Accessories
7% coverage
Hardware
6% coverage
Arts & Entertainment
5% coverage
Food & Beverages
4% coverage
Vehicles & Parts
4% coverage
Education & Courses
4% coverage
Beauty & Cosmetics
4% coverage
Electronics
4% coverage
Health
4% coverage
Celebrations & Gifts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 788 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,552. The most popular store categories in this market are Home & Garden, Apparel & Accessories, Hardware.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,282 · 27%
$25-$49 964 · 20%
$50-$99 819 · 17%
$100-$199 646 · 13%
$200-$499 511 · 11%
$500+ 574 · 12%
Store currencies
EUR 5,172 USD 111 GBP 33 SEK 14 NOK 3 DKK 1 INR 1 LKR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $576 because some stores price much higher, pulling it up. That's above the WooCommerce average of $423.

Social media platforms

Facebook (53%), Instagram (43%), YouTube (12%).

Facebook
53%
Instagram
43%
YouTube
12%
LinkedIn
8%
TikTok
7%
Twitter / X
4%
Pinterest
1%

Social media adoption is strong at 59%, and 1% of stores run Meta ad campaigns. That's 13 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Tag Manager (31%), Google Analytics (30%), Facebook Pixel (15%).

Google Tag Manager
31%
Google Analytics
30%
Facebook Pixel
15%
Google Ads
10%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

194 products $209 avg 2 ads
Education & Courses business training entrepreneurship education
411 products $33 avg 1 ads
Apparel & Accessories Arts & Entertainment handmade jewelry finnish design
22 products $31 avg 7 ads
Education & Courses Baby & Kids girls education humanitarian aid
59 products $87 avg 6 ads
Software Business & Industrial domain hosting email services
987 products $13 avg 1 ads
Apparel & Accessories children clothing maternity wear
68 products $9 avg 1 ads
Food & Beverages bakery goods freshly baked
99 products $94 avg 4 ads
Education & Courses training courses
1,296 products $62 avg 3 ads
Electronics muistikortit usb muistitikut
565 products $18 avg 2 ads
Food & Beverages homebrew beer kit malt extract
1,235 products $89576 avg 2 ads
2,192 products $14 avg 1 ads
873 products $82 avg 15 ads
Hardware outdoor gear fishing equipment

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FAQ

How many WooCommerce stores are in Finland?

Our database tracks 5,513 active WooCommerce stores in Finland.

How fast is the Finland WooCommerce market growing?

In the past 30 days, 2,469 new WooCommerce stores were indexed in Finland, reflecting a 45% monthly growth rate.

What is the average catalog size for Finland WooCommerce stores?

Among WooCommerce stores in Finland with catalog data, the average is about 788 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.