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BigCommerce subcategory analytics
Subcategory
Updated Apr 6, 2026
BigCommerce

186 BigCommerce Haircare Stores: Stats & Market Data (2026)

186 active BigCommerce stores fall into the Haircare segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 80% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

80%
Social media
6%
Meta ads
60%
Contact info
Total Stores
186
Active BigCommerce stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
2,467
Among 185 stores with catalog data
Avg. Price
$96
Among 140 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

4 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 13 · 7%
10-49 34 · 18%
50-199 55 · 30%
200-999 33 · 18%
1k-4.9k 32 · 17%
5k+ 18 · 10%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
8% coverage
Home & Garden
6% coverage
Apparel & Accessories
2% coverage
Food & Beverages
2% coverage
Baby & Kids
1% coverage
Arts & Entertainment
1% coverage
Books & Literature
1% coverage
Celebrations & Gifts
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 2,467 products per store. That's smaller than the BigCommerce average of 2,561. The strongest country concentrations are Australia, United Kingdom, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 49 · 35%
$25-$49 42 · 30%
$50-$99 32 · 23%
$100-$199 6 · 4%
$200-$499 6 · 4%
$500+ 5 · 4%
Store currencies
USD 114 AUD 16 GBP 11 CAD 8 EUR 7 INR 4 NZD 2 SGD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $96 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (74%), Instagram (62%), YouTube (27%).

Facebook
74%
Instagram
62%
YouTube
27%
Twitter / X
23%
Pinterest
22%
TikTok
12%
LinkedIn
7%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 6% run Meta ads. That's 7 percentage points above the BigCommerce average of 73%.

Marketing & analytics tools

Google Analytics (61%), Facebook Pixel (45%), Google Tag Manager (26%).

Google Analytics
61%
Facebook Pixel
45%
Google Tag Manager
26%
Google Ads
17%
TikTok Pixel
12%
Pinterest Pixel
6%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

21 products $49 avg 172 ads
Beauty & Cosmetics natural shampoo hair growth product
928 products $11 avg 10 ads
Beauty & Cosmetics skincare products makeup essentials
61 products $48 avg
Beauty & Cosmetics professional hair shears barber scissors
100 products $65 avg
Beauty & Cosmetics hair products men's hair care
61 products $1 avg
Beauty & Cosmetics Health Food & Beverages thai beauty products health supplements online
990 products 4 ads
Beauty & Cosmetics wigs hair toppers
443 products $99 avg
Beauty & Cosmetics professional beauty store barber supplies
190 products $143 avg
Beauty & Cosmetics hair shears styling tools
48 products $299 avg
Beauty & Cosmetics wigs hairpieces
278 products $82 avg
Beauty & Cosmetics cruelty free beauty products
3,788 products $28 avg 6 ads
Beauty & Cosmetics hair products hair salon supplies

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FAQ

How many BigCommerce Haircare stores are there?

We currently track 186 active BigCommerce stores in the Haircare segment.

Are BigCommerce Haircare stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Haircare segment, showing a 2% monthly growth rate.

What is the average product price in BigCommerce Haircare stores?

Among stores with pricing data, the average listed price is about $96, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.