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BigCommerce subcategory analytics
Subcategory
Updated Apr 6, 2026
BigCommerce

446 BigCommerce Skincare Stores: Stats & Market Data (2026)

446 active BigCommerce stores fall into the Skincare segment, with 6 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Health, Home & Garden. 80% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

80%
Social media
4%
Meta ads
58%
Contact info
Total Stores
446
Active BigCommerce stores
New (30d)
6
Newly added in the last 30 days
Avg. Products
1,223
Among 444 stores with catalog data
Avg. Price
$77
Among 328 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

6 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space.

Products & categories

How many products stores carry, plus category breakdown.

1-9 38 · 9%
10-49 120 · 27%
50-199 146 · 33%
200-999 81 · 18%
1k-4.9k 38 · 9%
5k+ 21 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
100% coverage
Health
15% coverage
Home & Garden
11% coverage
Food & Beverages
5% coverage
Baby & Kids
2% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Arts & Entertainment
1% coverage
Adult
1% coverage
Books & Literature
1% coverage
Education & Courses
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,223 products per store. That's smaller than the BigCommerce average of 2,561. The strongest country concentrations are United Kingdom, Australia, United States.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 133 · 41%
$25-$49 84 · 26%
$50-$99 75 · 23%
$100-$199 24 · 7%
$200-$499 7 · 2%
$500+ 5 · 2%
Store currencies
USD 284 GBP 23 AUD 19 EUR 14 CAD 13 NZD 7 INR 5 HKD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $77 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (75%), Instagram (61%), Twitter / X (27%).

Facebook
75%
Instagram
61%
Twitter / X
27%
YouTube
22%
Pinterest
20%
LinkedIn
8%
TikTok
8%

Social media engagement is exceptionally high: 80% of stores maintain social profiles and 4% run Meta ads. That's 7 percentage points above the BigCommerce average of 73%.

Marketing & analytics tools

Google Analytics (58%), Facebook Pixel (47%), Google Tag Manager (19%).

Google Analytics
58%
Facebook Pixel
47%
Google Tag Manager
19%
Google Ads
17%
TikTok Pixel
13%
Pinterest Pixel
4%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

3,720 products $55 avg 7 ads
Beauty & Cosmetics haircare skincare
4,695 products $37 avg 2 ads
Beauty & Cosmetics Celebrations & Gifts gift ideas under 40 elemis skincare
110 products $35 avg 3 ads
Animals & Pet Supplies Beauty & Cosmetics Health pet kids
928 products $11 avg 10 ads
Beauty & Cosmetics skincare products makeup essentials
60 products $74 avg
Beauty & Cosmetics hyperpigmentation skin lightening
112 products $36 avg
Beauty & Cosmetics Health organic beauty natural skincare
113 products $32 avg
Beauty & Cosmetics Health cbd products wellness
71 products $418 avg
Beauty & Cosmetics aesthetics beauty products
98 products $23 avg
Beauty & Cosmetics essential oils aromatherapy
57 products $27 avg
Beauty & Cosmetics body care products skincare bundles
22 products $6 avg 2 ads
Beauty & Cosmetics skin care sunscreen
15 products $16 avg
Beauty & Cosmetics pimple patches acne care

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FAQ

How many BigCommerce Skincare stores are there?

We currently track 446 active BigCommerce stores in the Skincare segment.

Are BigCommerce Skincare stores growing?

Yes. In the last 30 days, 6 new stores were indexed in the Skincare segment, showing a 1% monthly growth rate.

What is the average product price in BigCommerce Skincare stores?

Among stores with pricing data, the average listed price is about $77, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.