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BigCommerce subcategory analytics
Subcategory
Updated Apr 6, 2026
BigCommerce

302 BigCommerce Vitamins & Supplements Stores: Stats & Market Data (2026)

302 active BigCommerce stores fall into the Vitamins & Supplements segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Health, Beauty & Cosmetics, Food & Beverages. 71% maintain social media profiles — Facebook leads — and 5% run Meta ad campaigns.

71%
Social media
5%
Meta ads
67%
Contact info
Total Stores
302
Active BigCommerce stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
1,657
Among 302 stores with catalog data
Avg. Price
$48
Among 229 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (1% of the total). Growth is slow, suggesting this is a mature or saturated space.

Products & categories

How many products stores carry, plus category breakdown.

1-9 33 · 11%
10-49 96 · 32%
50-199 76 · 25%
200-999 49 · 16%
1k-4.9k 24 · 8%
5k+ 24 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
100% coverage
Beauty & Cosmetics
14% coverage
Food & Beverages
12% coverage
Apparel & Accessories
3% coverage
Baby & Kids
2% coverage
Smoking & Vaping
1% coverage
Celebrations & Gifts
1% coverage
Sporting Goods
1% coverage
Books & Literature
1% coverage
Home & Garden
1% coverage
Adult 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 1,657 because some stores carry much larger inventories. That's smaller than the BigCommerce average of 2,561. The strongest country concentrations are United Kingdom, United States, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 62 · 27%
$25-$49 100 · 44%
$50-$99 47 · 21%
$100-$199 16 · 7%
$200-$499 4 · 2%
Store currencies
USD 212 GBP 12 EUR 11 AUD 6 CAD 4 SGD 4 HKD 3 INR 2

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $48 because some stores price much higher, pulling it up. That's below the BigCommerce average of $341.

Social media platforms

Facebook (69%), Instagram (52%), Twitter / X (31%).

Facebook
69%
Instagram
52%
Twitter / X
31%
YouTube
26%
Pinterest
15%
LinkedIn
9%
TikTok
6%

Social media engagement is exceptionally high: 71% of stores maintain social profiles and 5% run Meta ads.

Marketing & analytics tools

Google Analytics (65%), Facebook Pixel (37%), Google Tag Manager (25%).

Google Analytics
65%
Facebook Pixel
37%
Google Tag Manager
25%
Google Ads
20%
TikTok Pixel
6%
Pinterest Pixel
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

44 products $41 avg 29 ads
Health longevity supplements cellular health
110 products $35 avg 3 ads
Animals & Pet Supplies Beauty & Cosmetics Health pet kids
179 products $25 avg 1 ads
Health baby vitamins mens health supplements
112 products $36 avg
Beauty & Cosmetics Health organic beauty natural skincare
113 products $32 avg
Beauty & Cosmetics Health cbd products wellness
29 products $54 avg
Health Food & Beverages cbd products thc products
35 products $22 avg
Health liquid vitamins wellness
206 products $38 avg
Health organic health supplements vitamins and supplements
31 products $32 avg
Health vegan energy
14 products $141 avg
Health nutritional supplements health products
18 products $78 avg
Health peptides high purity

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FAQ

How many BigCommerce Vitamins & Supplements stores are there?

We currently track 302 active BigCommerce stores in the Vitamins & Supplements segment.

Are BigCommerce Vitamins & Supplements stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Vitamins & Supplements segment, showing a 1% monthly growth rate.

What is the average product price in BigCommerce Vitamins & Supplements stores?

Among stores with pricing data, the average listed price is about $48, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.