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Topic
Updated May 18, 2026
BigCommerce

47 BigCommerce Wellness products Stores: Stats & Market Data (2026)

47 active BigCommerce stores fall into the Wellness products segment, with 8 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $50-$99 range. The leading categories are Health, Food & Beverages, Beauty & Cosmetics. 55% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

55%
Social media
2%
Meta ads
53%
Contact info
Total Stores
47
Active BigCommerce stores
New (30d)
8
Newly added in the last 30 days
Avg. Products
1,118
Among 47 stores with catalog data
Avg. Price
$91
Among 40 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

8 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 4 · 9%
10-49 11 · 23%
50-199 19 · 40%
200-999 9 · 19%
1k-4.9k 3 · 6%
5k+ 1 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Health
91% coverage
Food & Beverages
17% coverage
Beauty & Cosmetics
15% coverage
Home & Garden
9% coverage
Sporting Goods
4% coverage
Adult
2% coverage
Books & Literature
2% coverage
Education & Courses
2% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,118 products per store. That's smaller than the BigCommerce average of 2,662. The strongest country concentrations are Canada, Japan, Slovenia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 9 · 22%
$25-$49 12 · 30%
$50-$99 17 · 42%
$100-$199 1 · 2%
$500+ 1 · 2%
Store currencies
USD 37 CAD 2 EUR 2 JPY 1

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $91. That's below the BigCommerce average of $352.

Social media platforms

Facebook (49%), Instagram (38%), Twitter / X (26%).

Facebook
49%
Instagram
38%
Twitter / X
26%
YouTube
17%
Pinterest
15%
LinkedIn
6%
TikTok
2%

Social media adoption is strong at 55%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (74%), Facebook Pixel (49%), Google Ads (23%).

Google Analytics
74%
Facebook Pixel
49%
Google Ads
23%
Google Tag Manager
17%
TikTok Pixel
9%
Pinterest Pixel
4%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

140 products $30 avg
Health cbd hemp-derived cannabinoids
162 products $55 avg
Health health store wellness products
233 products $44 avg
Health energetic health wellness products
7 products $151 avg
Health male health supplements wellness products
505 products $71 avg
Sporting Goods Health pilates equipment yoga mats
505 products $71 avg
Sporting Goods Health pilates equipment yoga mats
56 products $83 avg
Health natural remedies health supplements
49 products $29 avg
Health health supplements wellness products
50 products $35 avg
Health health supplements wellness products
6 products $92 avg
Health immune supplements wellness products
9 products
Health homeopathic supplements natural health

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FAQ

How many BigCommerce Wellness products stores are there?

We currently track 47 active BigCommerce stores in the Wellness products segment.

Are BigCommerce Wellness products stores growing?

Yes. In the last 30 days, 8 new stores were indexed in the Wellness products segment, showing a 17% monthly growth rate.

What is the average product price in BigCommerce Wellness products stores?

Among stores with pricing data, the average listed price is about $91, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.