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PrestaShop country analytics
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Updated May 18, 2026
PrestaShop

777 PrestaShop Stores in Italy: Stats & Trends (2026)

We track 777 active PrestaShop stores in Italy, with 772 newly added in the last 30 days (99% of the current base). Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Beauty & Cosmetics, Business & Industrial, Electronics. 35% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

35%
Social media
1%
Meta ads
56%
Contact info
Total Stores
777
Active PrestaShop stores
New (30d)
772
Newly added in the last 30 days
Avg. Products
6,736
Among 13 stores with catalog data
Avg. Price
$359
Among 158 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

772 386 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

772 new stores were added in the past 30 days — 99% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

10-49 1 · 8%
50-199 1 · 8%
200-999 4 · 31%
1k-4.9k 3 · 23%
5k+ 4 · 31%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
0% coverage
Business & Industrial
0% coverage
Electronics
0% coverage
Health
0% coverage
Home & Garden
0% coverage
Adult
0% coverage
Animals & Pet Supplies
0% coverage
Food & Beverages
0% coverage
Smoking & Vaping
0% coverage

Among stores with catalog data, the 200-999 product range is most common. The average is 6,736 products per store. That's larger than the PrestaShop average of 3,748. The most popular store categories in this market are Beauty & Cosmetics, Business & Industrial, Electronics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 46 · 29%
$25-$49 28 · 18%
$50-$99 31 · 20%
$100-$199 20 · 13%
$200-$499 16 · 10%
$500+ 17 · 11%
Store currencies
EUR 769 PLN 4 USD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $359 because some stores price much higher, pulling it up. That's below the PrestaShop average of $503.

Social media platforms

Facebook (32%), Instagram (28%), YouTube (10%).

Facebook
32%
Instagram
28%
YouTube
10%
TikTok
4%
Twitter / X
3%
LinkedIn
2%
Pinterest
0%

About 35% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.

Marketing & analytics tools

Google Analytics (43%), Google Tag Manager (38%), Facebook Pixel (13%).

Google Analytics
43%
Google Tag Manager
38%
Facebook Pixel
13%
Google Ads
7%
TikTok Pixel
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

957 products
Food & Beverages online wine shop buy wine online
53 products $56 avg
Beauty & Cosmetics cosmetics natural
300 products
Home & Garden copridivano salvadivano
3,743 products
Animals & Pet Supplies pet supplies dog accessories
26 products
Business & Industrial glycerin propylene glycol
405 products
Electronics lighting led
428 products
Adult sex toys erotic products
1,257 products
Health sport nutrition bodybuilding supplements

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FAQ

How many PrestaShop stores are in Italy?

Our database tracks 777 active PrestaShop stores in Italy.

How fast is the Italy PrestaShop market growing?

In the past 30 days, 772 new PrestaShop stores were indexed in Italy, reflecting a 99% monthly growth rate.

What is the average catalog size for Italy PrestaShop stores?

Among PrestaShop stores in Italy with catalog data, the average is about 6,736 products. The most common catalog size range is 200-999.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.