2,986 PrestaShop Stores in Italy: Stats & Trends (2026)
We track 2,986 active PrestaShop stores in Italy, with 2,980 newly added in the last 30 days (100% of the current base). Among stores with catalog data, the most common product count range is 200-999, with prices typically in the Under $25 range. The leading categories are Home & Garden, Hardware, Beauty & Cosmetics. 43% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
2,980 new stores were added in the past 30 days — 100% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 200-999 product range is most common. The average is 7,390 products per store. That's larger than the PrestaShop average of 3,951. The most popular store categories in this market are Home & Garden, Hardware, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $352 because some stores price much higher, pulling it up. That's below the PrestaShop average of $568.
Marketing & analytics tools
Google Analytics (44%), Google Tag Manager (34%), Facebook Pixel (13%).
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Start Free TrialFAQ
How many PrestaShop stores are in Italy?
Our database tracks 2,986 active PrestaShop stores in Italy.
How fast is the Italy PrestaShop market growing?
In the past 30 days, 2,980 new PrestaShop stores were indexed in Italy, reflecting a 100% monthly growth rate.
What is the average catalog size for Italy PrestaShop stores?
Among PrestaShop stores in Italy with catalog data, the average is about 7,390 products. The most common catalog size range is 200-999.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (38%), Instagram (34%), YouTube (10%).
About 43% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.