5,637 PrestaShop Stores in Italy: Stats & Trends (2026)
We track 5,637 active PrestaShop stores in Italy, with 1,784 newly added in the last 30 days (32% of the current base). Among stores with catalog data, the most common product count range is 1k-4.9k, with prices typically in the Under $25 range. The leading categories are Hardware, Home & Garden, Food & Beverages. 41% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
1,784 new stores were added in the past 30 days — 32% of the total, making this one of the fastest-growing areas on the platform.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, larger catalogs are most common — the 1k-4.9k range leads. The average store carries 5,830 products. That's larger than the PrestaShop average of 3,872. The most popular store categories in this market are Hardware, Home & Garden, Food & Beverages.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $423 because some stores price much higher, pulling it up. That's below the PrestaShop average of $543.
Marketing & analytics tools
Google Analytics (42%), Google Tag Manager (30%), Facebook Pixel (13%).
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Start Free TrialFAQ
How many PrestaShop stores are in Italy?
Our database tracks 5,637 active PrestaShop stores in Italy.
How fast is the Italy PrestaShop market growing?
In the past 30 days, 1,784 new PrestaShop stores were indexed in Italy, reflecting a 32% monthly growth rate.
What is the average catalog size for Italy PrestaShop stores?
Among PrestaShop stores in Italy with catalog data, the average is about 5,830 products. The most common catalog size range is 1k-4.9k.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (37%), Instagram (33%), YouTube (9%).
About 41% of stores maintain social media profiles and 1% run Meta ads — moderate marketing investment overall.