322 Shopify Custom merchandise Stores: Stats & Market Data (2026)
322 active Shopify stores fall into the Custom merchandise segment, with 17 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Celebrations & Gifts. 63% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
17 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Education & Courses 1 Jewelry & Watches 1Among stores with catalog data, the 50-199 product range is most common. The average is 420 products per store. That's smaller than the Shopify average of 451. The strongest country concentrations are United States, India, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $40 because some stores price much higher, pulling it up. That's below the Shopify average of $204.
Popular apps
The most popular are Printful: Print on Demand, Infinite Product Options, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (18%), Google Tag Manager (4%), Facebook Pixel (2%).
Popular themes
The most used are Dawn, Debut, Horizon.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Hextom: Countdown Timer Bar
Hextom: Free Shipping Bar
AfterShip Email Marketing,SMS
Fera Product Reviews App
Hextom: Free Shipping Bar
Printful: Print on Demand
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Start Free TrialFAQ
How many Shopify Custom merchandise stores are there?
We currently track 322 active Shopify stores in the Custom merchandise segment.
Are Shopify Custom merchandise stores growing?
Yes. In the last 30 days, 17 new stores were indexed in the Custom merchandise segment, showing a 5% monthly growth rate.
What is the average product price in Shopify Custom merchandise stores?
Among stores with pricing data, the average listed price is about $40, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Custom merchandise stores?
The top apps are Printful: Print on Demand, Infinite Product Options, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (55%), Facebook (45%), TikTok (17%).
Social media adoption is strong at 63%, and 2% of stores run Meta ad campaigns.