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Updated July 13, 2026
Shopify

2,515 Shopify Stores in Ecuador: Stats & Trends (2026)

We track 2,515 active Shopify stores in Ecuador, with 621 newly added in the last 30 days (25% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Home & Garden, Beauty & Cosmetics, Health. 30% maintain social media profiles — Instagram leads — and 11% run Meta ad campaigns.

30%
Social media
11%
Meta ads
42%
Contact info
Total Stores
2,515
Active Shopify stores
New (30d)
621
Newly added in the last 30 days
Avg. Products
95
Among 2,432 stores with catalog data
Avg. Price
$398
Among 2,341 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

564 282 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

621 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 835 · 34%
10-49 940 · 39%
50-199 415 · 17%
200-999 209 · 9%
1k-4.9k 31 · 1%
5k+ 2 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Home & Garden
15% coverage
Beauty & Cosmetics
15% coverage
Health
12% coverage
Apparel & Accessories
10% coverage
Electronics
8% coverage
Jewelry & Watches
2% coverage
Toys & Games
2% coverage
Baby & Kids
1% coverage
Hardware
1% coverage
Vehicles & Parts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 95 because some stores carry much larger inventories. That's smaller than the Shopify average of 409. The most popular store categories in this market are Home & Garden, Beauty & Cosmetics, Health.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 579 · 25%
$25-$49 1,325 · 57%
$50-$99 230 · 10%
$100-$199 84 · 4%
$200-$499 54 · 2%
$500+ 69 · 3%
Store currencies
USD 2,450 COP 18 EUR 6 GTQ 6 MXN 6 PEN 6 CLP 4 JPY 4

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $398 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Releasit COD Form & Upsells, BK Reviews, GemPages Landing Page Builder.

Social media platforms

Instagram (28%), Facebook (20%), TikTok (17%).

Instagram
28%
Facebook
20%
TikTok
17%
YouTube
5%
Twitter / X
2%
LinkedIn
1%
Pinterest
1%

About 30% of stores maintain social media profiles and 11% run Meta ads — moderate marketing investment overall. That's 25 percentage points below the Shopify average of 55%.

Marketing & analytics tools

Google Analytics (10%), Facebook Pixel (8%), TikTok Pixel (6%).

Google Analytics
10%
Facebook Pixel
8%
TikTok Pixel
6%
Google Tag Manager
4%
Google Ads
1%
Pinterest Pixel
0%

Popular themes

The most used are Horizon, Dawn, Shrine Pro.

Horizon 30% Dawn 18% Shrine Pro 13% Refresh 4% Sense 3% Spotlight 2% Shrine Pro Con Esteroides 2% Shrine Pro 1%

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Geographic breakdown

Province and city-level distribution within Ecuador

Top provinces / states
Province Stores Share
Madrid 165 7%
Florida 39 2%
Barcelona 22 1%
Ciudad Real 20 1%
Toledo 20 1%
Bogotá, D.C. 15 1%
Antioquia 14 1%
California 12 0%
New York 11 0%
Top cities
City Stores Share
Quito 641 25%
Guayaquil 271 11%
Cuenca 123 5%
Madrid 83 3%
Ambato 52 2%
Loja 36 1%
Quito 36 1%
Quito 31 1%
Manta 27 1%
Top shipping destinations
Ecuador · 2,414 United States · 1,172 Canada · 1,158 Spain · 1,157 Germany · 1,154 Belgium · 1,153 Netherlands · 1,153 Poland · 1,153 Portugal · 1,153 Austria · 1,152

Representative stores

A varied sample - weighted by data completeness, refreshed daily

96 products $36 avg 14 ads
Electronics Electronics Dropi Omnisend Email Marketing & SMS
Amigui Ecuador
4,677 products $9 avg 1 ads
Apparel & Accessories Affiliatly Affiliate Marketing AfterShip Email Marketing,SMS
RCR-DANTE Ecuador
23 products $23 avg 1 ads
Health Beauty & Cosmetics Wellness Beauty Products Releasit COD Form & Upsells
10 products $35 avg 4 ads
Beauty & Cosmetics Home & Garden Health Beauty Products Releasit COD Form & Upsells
Store Ecuador
72 products $38 avg 7 ads
Home & Garden Home Decor Kitchenware BK Reviews Releasit COD Form & Upsells
SHOPP MAX Ecuador
34 products $40 avg 2 ads
Home & Garden Health Home Decor BK Reviews Releasit COD Form & Upsells
64 products $29 avg 26 ads
Home & Garden Health Home Decor Wellness
5 products $40 avg 1 ads
Beauty & Cosmetics Skincare Beauty Products Releasit COD Form & Upsells
8 products $31 avg 6 ads
Beauty & Cosmetics Releasit COD Form & Upsells
Ecuador Ecuador
45 products $30 avg 45 ads
Sporting Goods Animals & Pet Supplies Fitness Equipment Releasit COD Form & Upsells
Ecutienda Ecuador
7 products $42 avg 8 ads
Animals & Pet Supplies Pet Supplies Pet Grooming Judge.me Product Reviews App SK: WhatsApp Chat Button
37 products $34 avg 3 ads
Apparel & Accessories Clothing Fashion Accessories EasySell COD Form & Upsells

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FAQ

How many Shopify stores are in Ecuador?

Our database tracks 2,515 active Shopify stores in Ecuador.

How fast is the Ecuador Shopify market growing?

In the past 30 days, 621 new Shopify stores were indexed in Ecuador, reflecting a 25% monthly growth rate.

What is the average catalog size for Ecuador Shopify stores?

Among Shopify stores in Ecuador with catalog data, the average is about 95 products. The most common catalog size range is 10-49.

What are the most popular apps among Ecuador Shopify stores?

The top apps are Releasit COD Form & Upsells, BK Reviews, GemPages Landing Page Builder. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.