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Updated Apr 27, 2026
Shopify

5,248 Shopify Stores in Ecuador: Stats & Trends (2026)

We track 5,248 active Shopify stores in Ecuador, with 382 newly added in the last 30 days (7% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 54% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

54%
Social media
8%
Meta ads
47%
Contact info
Total Stores
5,248
Active Shopify stores
New (30d)
382
Newly added in the last 30 days
Avg. Products
387
Among 5,035 stores with catalog data
Avg. Price
$455
Among 4,987 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

359 179 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

382 new stores were added in the past 30 days (7% of the total), showing steady growth. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,172 · 23%
10-49 1,613 · 32%
50-199 1,178 · 23%
200-999 786 · 16%
1k-4.9k 217 · 4%
5k+ 69 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
29% coverage
Home & Garden
15% coverage
Beauty & Cosmetics
14% coverage
Health
10% coverage
Arts & Entertainment
9% coverage
Electronics
7% coverage
Jewelry & Watches
6% coverage
Food & Beverages
4% coverage
Celebrations & Gifts
3% coverage
Hardware
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 387 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,256 · 25%
$25-$49 1,968 · 39%
$50-$99 756 · 15%
$100-$199 416 · 8%
$200-$499 270 · 5%
$500+ 321 · 6%
Store currencies
USD 4,226 EUR 267 GBP 137 AUD 111 CAD 104 INR 59 JPY 30 MXN 26

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $455 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (48%), Facebook (41%), TikTok (13%).

Instagram
48%
Facebook
41%
TikTok
13%
YouTube
13%
Twitter / X
10%
Pinterest
7%
LinkedIn
2%

Social media adoption is strong at 54%, and 8% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 61%.

Marketing & analytics tools

Google Analytics (23%), Google Tag Manager (7%), Facebook Pixel (6%).

Google Analytics
23%
Google Tag Manager
7%
Facebook Pixel
6%
TikTok Pixel
3%
Google Ads
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Shrine Pro.

Dawn 17% Debut 11% Shrine Pro 7% Horizon 6% Refresh 2% Brooklyn 2% Impulse 2% Sense 2%

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Geographic breakdown

Province and city-level distribution within Ecuador

Top provinces / states
Province Stores Share
California 427 8%
Florida 236 4%
New York 187 4%
Texas 170 3%
England 143 3%
Georgia 109 2%
Ontario 84 2%
Illinois 69 1%
New Jersey 66 1%
Top cities
City Stores Share
Quito 489 9%
Guayaquil 214 4%
Cuenca 86 2%
Los Angeles 70 1%
London 47 1%
New York 47 1%
Ambato 36 1%
Brooklyn 36 1%
Miami 35 1%
Top shipping destinations
United States · 3,741 Canada · 2,496 Ecuador · 2,483 United Kingdom · 2,417 France · 2,320 Germany · 2,307 Australia · 2,304 Italy · 2,301 Netherlands · 2,290

Representative stores

A varied sample — weighted by data completeness, refreshed daily

NexMarket Ecuador
39 products $42 avg 48 ads
Electronics Home & Garden Beauty & Cosmetics tech gadgets home decor
584 products $3420 avg 2 ads
Jewelry & Watches emerald jewelry gemstones
38 products $34 avg 1 ads
Home & Garden Health Electronics kitchen gadgets exercise ebook
18 products $37 avg 27 ads
Electronics Home & Garden Health smartwatch led flashlight
20 products $26 avg 3 ads
Beauty & Cosmetics Health Home & Garden hair tonic magnesium ashwagandha
2,905 products $604 avg 2 ads
Jewelry & Watches fine jewelry diamonds Klaviyo: Email Marketing & SMS ShareASale
81 products $32 avg 1 ads
Hardware security safe digital safe Urgency Bear Countdown Timer
ECUDP Ecuador
10 products $38 avg 5 ads
Home & Garden Beauty & Cosmetics home decor kitchen
13 products $39 avg 2 ads
Home & Garden home improvement kitchenware
Hogar Plus Ecuador
11 products $51 avg 16 ads
Electronics Toys & Games electronics toys
4,693 products $165 avg 2 ads
Home & Garden Furniture home decor outdoor furniture Ryviu: Reviews & Loyalty App
8 products $33 avg 5 ads
Electronics Home & Garden smart home devices home lighting

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FAQ

How many Shopify stores are in Ecuador?

Our database tracks 5,248 active Shopify stores in Ecuador.

How fast is the Ecuador Shopify market growing?

In the past 30 days, 382 new Shopify stores were indexed in Ecuador, reflecting a 7% monthly growth rate.

What is the average catalog size for Ecuador Shopify stores?

Among Shopify stores in Ecuador with catalog data, the average is about 387 products. The most common catalog size range is 10-49.

What are the most popular apps among Ecuador Shopify stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.