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Updated May 18, 2026
Shopify

4,231 Shopify Stores in Ecuador: Stats & Trends (2026)

We track 4,231 active Shopify stores in Ecuador, with 692 newly added in the last 30 days (16% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 50% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

50%
Social media
7%
Meta ads
45%
Contact info
Total Stores
4,231
Active Shopify stores
New (30d)
692
Newly added in the last 30 days
Avg. Products
261
Among 4,082 stores with catalog data
Avg. Price
$436
Among 4,029 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

413 206 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

692 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 35%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,076 · 26%
10-49 1,339 · 33%
50-199 964 · 24%
200-999 515 · 13%
1k-4.9k 157 · 4%
5k+ 31 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
25% coverage
Home & Garden
16% coverage
Beauty & Cosmetics
16% coverage
Health
10% coverage
Arts & Entertainment
7% coverage
Electronics
7% coverage
Jewelry & Watches
5% coverage
Food & Beverages
3% coverage
Celebrations & Gifts
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 261 because some stores carry much larger inventories. That's smaller than the Shopify average of 440. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,024 · 25%
$25-$49 1,706 · 42%
$50-$99 572 · 14%
$100-$199 261 · 6%
$200-$499 234 · 6%
$500+ 232 · 6%
Store currencies
USD 3,585 EUR 181 GBP 94 AUD 69 CAD 63 INR 37 MXN 26 JPY 18

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $436 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Releasit COD Form & Upsells, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (46%), Facebook (37%), TikTok (14%).

Instagram
46%
Facebook
37%
TikTok
14%
YouTube
11%
Twitter / X
8%
Pinterest
6%
LinkedIn
2%

Social media adoption is strong at 50%, and 7% of stores run Meta ad campaigns. That's 9 percentage points below the Shopify average of 59%.

Marketing & analytics tools

Google Analytics (20%), Facebook Pixel (7%), Google Tag Manager (7%).

Google Analytics
20%
Facebook Pixel
7%
Google Tag Manager
7%
TikTok Pixel
4%
Google Ads
3%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 20% Debut 10% Horizon 8% Shrine Pro 8% Refresh 3% Sense 3% Brooklyn 2% Spotlight 2%

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Geographic breakdown

Province and city-level distribution within Ecuador

Top provinces / states
Province Stores Share
California 280 7%
Florida 195 5%
New York 120 3%
Texas 111 3%
England 98 2%
Georgia 79 2%
Illinois 54 1%
Ontario 53 1%
New Jersey 47 1%
Top cities
City Stores Share
Quito 577 14%
Guayaquil 252 6%
Cuenca 104 2%
Ambato 47 1%
Los Angeles 46 1%
Quito 40 1%
Loja 31 1%
Miami 30 1%
London 29 1%
Top shipping destinations
United States · 2,876 Ecuador · 2,384 Canada · 2,034 United Kingdom · 1,983 Germany · 1,938 France · 1,927 Italy · 1,919 Spain · 1,915 Netherlands · 1,909 Ireland · 1,907

Representative stores

A varied sample - weighted by data completeness, refreshed daily

5 products $25 avg 3 ads
Home & Garden Beauty & Cosmetics Electronics home decor skincare products EasySell COD Form & Upsells Releasit COD Form & Upsells
Power Tape Ecuador
9 products $26 avg 1 ads
Health sleep aid nose strip Judge.me Product Reviews App
80 products $32 avg 1 ads
Apparel & Accessories meidastouch merch political apparel LayoutHub ‑ Easy Page Builder
301 products $77 avg 1 ads
Apparel & Accessories sunglasses fashion accessories Variant Option Product Options
138 products $52 avg 3 ads
Jewelry & Watches lingerie jewelry store
79 products $32 avg 1 ads
Hardware security safe digital safe Urgency Bear Countdown Timer
77 products $11 avg 9 ads
Food & Beverages tea darjeeling
78 products $31 avg 1 ads
Home & Garden Beauty & Cosmetics Health home goods beauty products RT: Disable Right Click GemPages Landing Page Builder
My Store Ecuador
14 products $13197 avg 3 ads
Beauty & Cosmetics Home & Garden beauty products home decor Releasit COD Form & Upsells
83 products $27 avg 4 ads
Beauty & Cosmetics makeup eyeliner mascara remover EasySell COD Form & Upsells GemPages Landing Page Builder
My Store Ecuador
13 products $23 avg 8 ads
Beauty & Cosmetics Health health beauty Releasit COD Form & Upsells Ryviu: Reviews & Loyalty App
Mi tienda Ecuador
35 products $37 avg 26 ads
Beauty & Cosmetics Health Home & Garden belleza bienestar EasySell COD Form & Upsells Judge.me Product Reviews App

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FAQ

How many Shopify stores are in Ecuador?

Our database tracks 4,231 active Shopify stores in Ecuador.

How fast is the Ecuador Shopify market growing?

In the past 30 days, 692 new Shopify stores were indexed in Ecuador, reflecting a 16% monthly growth rate.

What is the average catalog size for Ecuador Shopify stores?

Among Shopify stores in Ecuador with catalog data, the average is about 261 products. The most common catalog size range is 10-49.

What are the most popular apps among Ecuador Shopify stores?

The top apps are Releasit COD Form & Upsells, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.