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Updated July 13, 2026
WooCommerce

2,169 WooCommerce Stores in Ecuador: Stats & Trends (2026)

We track 2,169 active WooCommerce stores in Ecuador, with 481 newly added in the last 30 days (22% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Apparel & Accessories. 57% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

57%
Social media
1%
Meta ads
58%
Contact info
Total Stores
2,169
Active WooCommerce stores
New (30d)
481
Newly added in the last 30 days
Avg. Products
340
Among 2,014 stores with catalog data
Avg. Price
$476
Among 1,526 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

719 359 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

481 new stores were added in the past 30 days — 22% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 451 · 22%
10-49 670 · 33%
50-199 494 · 25%
200-999 298 · 15%
1k-4.9k 80 · 4%
5k+ 21 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
9% coverage
Home & Garden
7% coverage
Apparel & Accessories
6% coverage
Hardware
5% coverage
Food & Beverages
5% coverage
Health
4% coverage
Vehicles & Parts
4% coverage
Beauty & Cosmetics
3% coverage
Business & Industrial
3% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 340 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,607. The most popular store categories in this market are Electronics, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 528 · 35%
$25-$49 317 · 21%
$50-$99 230 · 15%
$100-$199 167 · 11%
$200-$499 143 · 9%
$500+ 141 · 9%
Store currencies
USD 1,870 GBP 28 COP 4 PEN 4 ARS 1 CAD 1 CLP 1 EUR 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $476 because some stores price much higher, pulling it up. That's above the WooCommerce average of $422.

Social media platforms

Facebook (51%), Instagram (44%), TikTok (15%).

Facebook
51%
Instagram
44%
TikTok
15%
YouTube
11%
Twitter / X
8%
LinkedIn
7%
Pinterest
1%

Social media adoption is strong at 57%, and 1% of stores run Meta ad campaigns. That's 18 percentage points above the WooCommerce average of 39%.

Marketing & analytics tools

Google Analytics (21%), Google Tag Manager (14%), Facebook Pixel (11%).

Google Analytics
21%
Google Tag Manager
14%
Facebook Pixel
11%
Google Ads
7%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

91 products $50 avg 2 ads
Apparel & Accessories Sporting Goods Sportswear Outdoor Gear
12 products $11 avg
Food & Beverages Home & Garden Eco-Friendly Products
- CYA Ecuador
54 products $73 avg
Electronics Computer Accessories
1,003 products $201 avg
Electronics Electronics
24 products $219 avg
Vehicles & Parts Car Accessories Auto Parts
56 products $22 avg
Adult Beauty & Cosmetics Sexual Wellness
119 products $105 avg
Vehicles & Parts
24 products $387 avg
Electronics Electronics
49 products $5 avg
519 products $28 avg
Hardware Power Tools

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FAQ

How many WooCommerce stores are in Ecuador?

Our database tracks 2,169 active WooCommerce stores in Ecuador.

How fast is the Ecuador WooCommerce market growing?

In the past 30 days, 481 new WooCommerce stores were indexed in Ecuador, reflecting a 22% monthly growth rate.

What is the average catalog size for Ecuador WooCommerce stores?

Among WooCommerce stores in Ecuador with catalog data, the average is about 340 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.