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Updated May 18, 2026
WooCommerce

1,022 WooCommerce Stores in Ecuador: Stats & Trends (2026)

We track 1,022 active WooCommerce stores in Ecuador, with 697 newly added in the last 30 days (68% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Apparel & Accessories. 62% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

62%
Social media
2%
Meta ads
60%
Contact info
Total Stores
1,022
Active WooCommerce stores
New (30d)
697
Newly added in the last 30 days
Avg. Products
390
Among 998 stores with catalog data
Avg. Price
$450
Among 786 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

421 210 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

697 new stores were added in the past 30 days — 68% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 48%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 218 · 22%
10-49 309 · 31%
50-199 252 · 25%
200-999 168 · 17%
1k-4.9k 41 · 4%
5k+ 10 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
10% coverage
Home & Garden
10% coverage
Apparel & Accessories
7% coverage
Food & Beverages
6% coverage
Beauty & Cosmetics
6% coverage
Business & Industrial
5% coverage
Hardware
5% coverage
Health
4% coverage
Education & Courses
3% coverage
Vehicles & Parts
3% coverage
Celebrations & Gifts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 390 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,371. The most popular store categories in this market are Electronics, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 273 · 35%
$25-$49 171 · 22%
$50-$99 119 · 15%
$100-$199 70 · 9%
$200-$499 75 · 10%
$500+ 78 · 10%
Store currencies
USD 927 GBP 9 CAD 1 CLP 1 COP 1 PEN 1 UYU 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $450 because some stores price much higher, pulling it up. That's above the WooCommerce average of $423.

Social media platforms

Facebook (55%), Instagram (50%), TikTok (18%).

Facebook
55%
Instagram
50%
TikTok
18%
YouTube
13%
Twitter / X
9%
LinkedIn
7%
Pinterest
1%

Social media adoption is strong at 62%, and 2% of stores run Meta ad campaigns. That's 14 percentage points above the WooCommerce average of 48%.

Marketing & analytics tools

Google Analytics (24%), Facebook Pixel (19%), Google Tag Manager (17%).

Google Analytics
24%
Facebook Pixel
19%
Google Tag Manager
17%
Google Ads
9%
TikTok Pixel
3%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

278 products $73 avg 2 ads
Apparel & Accessories abrigos chaquetas
199 products $27 avg 1 ads
Beauty & Cosmetics anti-aging skincare plant-based cosmetics
118 products $21 avg 2 ads
Beauty & Cosmetics skincare makeup
774 products $229 avg
Electronics pc hardware gamer peripherals
6 products $16 avg
65 products $6 avg
Food & Beverages dulceria snacks
2,177 products $512 avg
Electronics computer accessories tech gadgets
1,240 products $55 avg
Apparel & Accessories men's clothing accessories
21 products $85 avg
Arts & Entertainment esports videogames
343 products $750 avg
Furniture home furniture living room furniture
217 products $19 avg
Food & Beverages premium teas herbal infusions
48 products $614 avg
Electronics Vehicles & Parts Sporting Goods electric scooter gaming laptop

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FAQ

How many WooCommerce stores are in Ecuador?

Our database tracks 1,022 active WooCommerce stores in Ecuador.

How fast is the Ecuador WooCommerce market growing?

In the past 30 days, 697 new WooCommerce stores were indexed in Ecuador, reflecting a 68% monthly growth rate.

What is the average catalog size for Ecuador WooCommerce stores?

Among WooCommerce stores in Ecuador with catalog data, the average is about 390 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.