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Updated June 8, 2026
WooCommerce

1,553 WooCommerce Stores in Ecuador: Stats & Trends (2026)

We track 1,553 active WooCommerce stores in Ecuador, with 750 newly added in the last 30 days (48% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Apparel & Accessories. 61% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

61%
Social media
1%
Meta ads
62%
Contact info
Total Stores
1,553
Active WooCommerce stores
New (30d)
750
Newly added in the last 30 days
Avg. Products
341
Among 1,504 stores with catalog data
Avg. Price
$512
Among 1,151 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

762 381 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

750 new stores were added in the past 30 days — 48% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 37%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 334 · 22%
10-49 505 · 34%
50-199 365 · 24%
200-999 226 · 15%
1k-4.9k 61 · 4%
5k+ 13 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
9% coverage
Home & Garden
8% coverage
Apparel & Accessories
7% coverage
Food & Beverages
5% coverage
Hardware
5% coverage
Beauty & Cosmetics
4% coverage
Health
4% coverage
Business & Industrial
4% coverage
Vehicles & Parts
3% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 341 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,557. The most popular store categories in this market are Electronics, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 399 · 35%
$25-$49 226 · 20%
$50-$99 176 · 15%
$100-$199 125 · 11%
$200-$499 116 · 10%
$500+ 109 · 9%
Store currencies
USD 1,388 GBP 24 COP 4 PEN 2 CAD 1 CLP 1 EUR 1 UYU 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $512 because some stores price much higher, pulling it up. That's above the WooCommerce average of $423.

Social media platforms

Facebook (54%), Instagram (49%), TikTok (18%).

Facebook
54%
Instagram
49%
TikTok
18%
YouTube
12%
Twitter / X
10%
LinkedIn
8%
Pinterest
1%

Social media adoption is strong at 61%, and 1% of stores run Meta ad campaigns. That's 15 percentage points above the WooCommerce average of 46%.

Marketing & analytics tools

Google Analytics (23%), Facebook Pixel (16%), Google Tag Manager (15%).

Google Analytics
23%
Facebook Pixel
16%
Google Tag Manager
15%
Google Ads
9%
TikTok Pixel
2%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

688 products $53 avg 5 ads
Apparel & Accessories jeans men
323 products $72 avg 2 ads
Apparel & Accessories abrigos chaquetas
35 products $43 avg
Health natural supplements nutraceutical products
8 products $40 avg
Health medical store healthcare products
150 products $12 avg
Celebrations & Gifts gifts merchandise
389 products $31 avg
Health sports supplements fitness store
68 products $17 avg
Food & Beverages Home & Garden restaurant supplies food packaging
33 products $4270 avg
Business & Industrial optometry equipment ophthalmology equipment
46 products $22 avg
Celebrations & Gifts customized gifts personalized agendas
51 products $89 avg
Business & Industrial electrical engineering power quality
225 products $27 avg
Hardware Home & Garden door handles cabinet hardware
340 products $1 avg
Business & Industrial industrial safety gloves chemical resistant gloves

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FAQ

How many WooCommerce stores are in Ecuador?

Our database tracks 1,553 active WooCommerce stores in Ecuador.

How fast is the Ecuador WooCommerce market growing?

In the past 30 days, 750 new WooCommerce stores were indexed in Ecuador, reflecting a 48% monthly growth rate.

What is the average catalog size for Ecuador WooCommerce stores?

Among WooCommerce stores in Ecuador with catalog data, the average is about 341 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.