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Updated June 22, 2026
WooCommerce

1,903 WooCommerce Stores in Ecuador: Stats & Trends (2026)

We track 1,903 active WooCommerce stores in Ecuador, with 623 newly added in the last 30 days (33% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Home & Garden, Apparel & Accessories. 62% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

62%
Social media
1%
Meta ads
63%
Contact info
Total Stores
1,903
Active WooCommerce stores
New (30d)
623
Newly added in the last 30 days
Avg. Products
341
Among 1,842 stores with catalog data
Avg. Price
$506
Among 1,390 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

740 370 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

623 new stores were added in the past 30 days — 33% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 28%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 407 · 22%
10-49 630 · 34%
50-199 445 · 24%
200-999 267 · 14%
1k-4.9k 76 · 4%
5k+ 17 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
9% coverage
Home & Garden
8% coverage
Apparel & Accessories
6% coverage
Food & Beverages
5% coverage
Hardware
5% coverage
Health
4% coverage
Vehicles & Parts
4% coverage
Beauty & Cosmetics
4% coverage
Business & Industrial
4% coverage
Celebrations & Gifts
2% coverage
Arts & Entertainment
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 341 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,576. The most popular store categories in this market are Electronics, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 478 · 34%
$25-$49 286 · 21%
$50-$99 212 · 15%
$100-$199 151 · 11%
$200-$499 130 · 9%
$500+ 133 · 10%
Store currencies
USD 1,694 GBP 28 COP 4 PEN 4 CAD 1 CLP 1 EUR 1 UYU 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $506 because some stores price much higher, pulling it up. That's above the WooCommerce average of $424.

Social media platforms

Facebook (55%), Instagram (50%), TikTok (18%).

Facebook
55%
Instagram
50%
TikTok
18%
YouTube
12%
Twitter / X
10%
LinkedIn
8%
Pinterest
1%

Social media adoption is strong at 62%, and 1% of stores run Meta ad campaigns. That's 19 percentage points above the WooCommerce average of 43%.

Marketing & analytics tools

Google Analytics (22%), Google Tag Manager (14%), Facebook Pixel (14%).

Google Analytics
22%
Google Tag Manager
14%
Facebook Pixel
14%
Google Ads
7%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

688 products $53 avg 1 ads
Apparel & Accessories Clothing Men's Fashion
329 products $71 avg 3 ads
Apparel & Accessories
82 products $34 avg 2 ads
Health Supplements Wellness
938 products $6 avg 1 ads
Hardware Tools Power Tools
49 products $3 avg
Food & Beverages Food & Beverages
118 products $325 avg
Electronics Office Supplies Office Supplies
BUFFALO | Ecuador
104 products $55 avg
Apparel & Accessories
1,685 products $7 avg
Electronics Lighting
90 products $43 avg
Health Medical Supplies
58 products $189 avg
General Merchandise Business Supplies

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FAQ

How many WooCommerce stores are in Ecuador?

Our database tracks 1,903 active WooCommerce stores in Ecuador.

How fast is the Ecuador WooCommerce market growing?

In the past 30 days, 623 new WooCommerce stores were indexed in Ecuador, reflecting a 33% monthly growth rate.

What is the average catalog size for Ecuador WooCommerce stores?

Among WooCommerce stores in Ecuador with catalog data, the average is about 341 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.