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Updated Apr 27, 2026
WooCommerce

567 WooCommerce Stores in Ecuador: Stats & Trends (2026)

We track 567 active WooCommerce stores in Ecuador, with 255 newly added in the last 30 days (45% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Electronics, Apparel & Accessories, Home & Garden. 67% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.

67%
Social media
4%
Meta ads
61%
Contact info
Total Stores
567
Active WooCommerce stores
New (30d)
255
Newly added in the last 30 days
Avg. Products
492
Among 551 stores with catalog data
Avg. Price
$634
Among 466 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

254 127 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

255 new stores were added in the past 30 days — 45% of the total, making this one of the fastest-growing areas on the platform. This is above the WooCommerce average of 25%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 103 · 19%
10-49 172 · 31%
50-199 140 · 25%
200-999 106 · 19%
1k-4.9k 22 · 4%
5k+ 8 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
13% coverage
Apparel & Accessories
11% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
8% coverage
Food & Beverages
7% coverage
Health
6% coverage
Hardware
5% coverage
Arts & Entertainment
4% coverage
Education & Courses
4% coverage
Business & Industrial
4% coverage
Celebrations & Gifts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 492 because some stores carry much larger inventories. That's smaller than the WooCommerce average of 1,086. The most popular store categories in this market are Electronics, Apparel & Accessories, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 157 · 34%
$25-$49 99 · 21%
$50-$99 80 · 17%
$100-$199 39 · 8%
$200-$499 45 · 10%
$500+ 46 · 10%
Store currencies
USD 527 CAD 1 PEN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $634 because some stores price much higher, pulling it up. That's above the WooCommerce average of $419.

Social media platforms

Facebook (62%), Instagram (54%), TikTok (22%).

Facebook
62%
Instagram
54%
TikTok
22%
YouTube
15%
Twitter / X
8%
LinkedIn
7%
Pinterest
1%

Social media adoption is strong at 67%, and 4% of stores run Meta ad campaigns. That's 9 percentage points above the WooCommerce average of 58%.

Marketing & analytics tools

Google Analytics (29%), Facebook Pixel (25%), Google Tag Manager (22%).

Google Analytics
29%
Facebook Pixel
25%
Google Tag Manager
22%
Google Ads
14%
TikTok Pixel
4%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

36 products $38 avg 2 ads
Beauty & Cosmetics shampoo hair loss treatment
16 products $40 avg
31 products $15 avg
Electronics Hardware network equipment fiber optics
31 products $3518 avg
6 products $111 avg
Home & Garden energy solar
16 products $84 avg
Home & Garden bedding bed linens
641 products $19 avg
Home & Garden Hardware garden-machinery agriculture-tools
Tienda | Ecuador
32 products $39 avg
Arts & Entertainment Electronics pop culture technology
Austral Ecuador
134 products $67 avg
13 products $21 avg
Home & Garden Health Vehicles & Parts home goods online health products store
88 products $10 avg
Home & Garden cerámica para pisos baldosas

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FAQ

How many WooCommerce stores are in Ecuador?

Our database tracks 567 active WooCommerce stores in Ecuador.

How fast is the Ecuador WooCommerce market growing?

In the past 30 days, 255 new WooCommerce stores were indexed in Ecuador, reflecting a 45% monthly growth rate.

What is the average catalog size for Ecuador WooCommerce stores?

Among WooCommerce stores in Ecuador with catalog data, the average is about 492 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.