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Updated May 18, 2026
Shopify

4,973 Shopify Stores in Viet Nam: Stats & Trends (2026)

We track 4,973 active Shopify stores in Viet Nam, with 600 newly added in the last 30 days (12% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Home & Garden, Arts & Entertainment. 60% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

60%
Social media
3%
Meta ads
50%
Contact info
Total Stores
4,973
Active Shopify stores
New (30d)
600
Newly added in the last 30 days
Avg. Products
471
Among 4,705 stores with catalog data
Avg. Price
$252
Among 4,590 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

328 164 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

600 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 34%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 904 · 19%
10-49 1,556 · 33%
50-199 1,164 · 25%
200-999 737 · 16%
1k-4.9k 256 · 5%
5k+ 88 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
30% coverage
Home & Garden
10% coverage
Arts & Entertainment
9% coverage
Beauty & Cosmetics
8% coverage
Jewelry & Watches
7% coverage
Food & Beverages
5% coverage
Electronics
4% coverage
Celebrations & Gifts
3% coverage
Health
3% coverage
Toys & Games
2% coverage
Hardware
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 471 because some stores carry much larger inventories. That's larger than the Shopify average of 440. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Arts & Entertainment.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,346 · 29%
$25-$49 1,391 · 30%
$50-$99 747 · 16%
$100-$199 487 · 11%
$200-$499 325 · 7%
$500+ 294 · 6%
Store currencies
USD 2,836 VND 684 EUR 413 GBP 211 CAD 165 AUD 145 INR 86 JPY 60

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $252 because some stores price much higher, pulling it up. That's above the Shopify average of $217.

Popular apps

The most popular are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App.

Social media platforms

Instagram (51%), Facebook (46%), YouTube (15%).

Instagram
51%
Facebook
46%
YouTube
15%
TikTok
13%
Twitter / X
11%
Pinterest
7%
LinkedIn
2%

Social media adoption is strong at 60%, and 3% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (25%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
25%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
0%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Debut, Horizon.

Dawn 15% Debut 15% Horizon 4% Brooklyn 3% Venture 2% Impulse 2% Prestige 2% Minimal 2%

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Geographic breakdown

Province and city-level distribution within Viet Nam

Top provinces / states
Province Stores Share
California 414 8%
England 217 4%
Texas 170 3%
Florida 169 3%
New York 164 3%
Ontario 105 2%
Georgia 91 2%
Colorado 86 2%
New Jersey 77 2%
Top cities
City Stores Share
Ho Chi Minh 130 3%
Hồ Chí Minh 74 1%
London 66 1%
Hanoi 65 1%
Ho Chi Minh City 65 1%
Los Angeles 59 1%
Hà Nội 51 1%
Ha Noi 40 1%
New York 39 1%
Top shipping destinations
United States · 3,540 Canada · 2,162 United Kingdom · 2,149 France · 2,016 Italy · 2,014 Germany · 2,007 Spain · 1,990 Netherlands · 1,976 Belgium · 1,973

Representative stores

A varied sample - weighted by data completeness, refreshed daily

171 products $105 avg 9 ads
Apparel & Accessories indian womenswear dresses B&S ‑ Announcement Bar C‑EDD: Estimated Delivery Date
CHAUTFIFTH Viet Nam
766 products $47 avg 37 ads
Apparel & Accessories handbags accessories BUCKS Currency Converter PRO++ T Lab ‑ AI Language Translate
113 products $7367 avg 22 ads
Home & Garden recovery ice bath UpPromote Affiliate Marketing Unlimited Bundles & Discounts
20 products $14 avg 1 ads
Beauty & Cosmetics vietnamese cosmetics skincare products Adoric Popup & Email Popups
45 products $205 avg 17 ads
Software ai note taker meeting transcription UpPromote Affiliate Marketing Weglot: AI & Human Translate
1,239 products $48 avg 2 ads
Apparel & Accessories crocs clogs UpPromote Affiliate Marketing MP Size Chart & Size Guide
66 products $19 avg 3 ads
Beauty & Cosmetics french skincare dermatological products O: Chat buttons & Contact Form Klaviyo: Email Marketing & SMS
49 products $32 avg 12 ads
Electronics gps tracker vehicle tracking UpPromote Affiliate Marketing Shopify Inbox
186 products $131 avg 5 ads
Apparel & Accessories clothing fashion accessories Kiwi Size Chart & Recommender
RENZO Viet Nam
1,262 products $40 avg 7 ads
Hardware drywall installation tools hardware store online BM: Country blocker IP blocker Kaching Bundles App & Upsells
ClosetVN Viet Nam
554 products $26 avg 3 ads
Apparel & Accessories clothing t-shirts
157 products $116 avg 1 ads
Beauty & Cosmetics dermalogica skin care T Lab ‑ AI Language Translate EComposer Landing Page Builder

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FAQ

How many Shopify stores are in Viet Nam?

Our database tracks 4,973 active Shopify stores in Viet Nam.

How fast is the Viet Nam Shopify market growing?

In the past 30 days, 600 new Shopify stores were indexed in Viet Nam, reflecting a 12% monthly growth rate.

What is the average catalog size for Viet Nam Shopify stores?

Among Shopify stores in Viet Nam with catalog data, the average is about 471 products. The most common catalog size range is 10-49.

What are the most popular apps among Viet Nam Shopify stores?

The top apps are Shopify Inbox, Klaviyo: Email Marketing & SMS, Judge.me Product Reviews App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.