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Updated June 8, 2026
Shopify

1,362 Shopify Stores in Viet Nam: Stats & Trends (2026)

We track 1,362 active Shopify stores in Viet Nam, with 396 newly added in the last 30 days (29% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 55% maintain social media profiles — Facebook leads — and 6% run Meta ad campaigns.

55%
Social media
6%
Meta ads
59%
Contact info
Total Stores
1,362
Active Shopify stores
New (30d)
396
Newly added in the last 30 days
Avg. Products
651
Among 1,260 stores with catalog data
Avg. Price
$182
Among 1,185 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

442 221 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

396 new stores were added in the past 30 days — 29% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 309 · 25%
10-49 399 · 32%
50-199 264 · 21%
200-999 182 · 14%
1k-4.9k 65 · 5%
5k+ 41 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
19% coverage
Home & Garden
8% coverage
Beauty & Cosmetics
5% coverage
Food & Beverages
5% coverage
Electronics
5% coverage
Arts & Entertainment
4% coverage
Jewelry & Watches
4% coverage
Health
2% coverage
Toys & Games
2% coverage
Celebrations & Gifts
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 651 because some stores carry much larger inventories. That's larger than the Shopify average of 439. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 441 · 37%
$25-$49 309 · 26%
$50-$99 189 · 16%
$100-$199 104 · 9%
$200-$499 72 · 6%
$500+ 70 · 6%
Store currencies
VND 784 USD 467 EUR 39 GBP 16 INR 11 SGD 9 AUD 7 CAD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $182 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Facebook (47%), Instagram (40%), TikTok (22%).

Facebook
47%
Instagram
40%
TikTok
22%
YouTube
18%
Twitter / X
6%
Pinterest
5%
LinkedIn
3%

Social media adoption is strong at 55%, and 6% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (14%), Google Ads (5%).

Google Analytics
28%
Google Tag Manager
14%
Google Ads
5%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Shrine Pro.

Dawn 19% Horizon 15% Shrine Pro 5% Craft 2% Refresh 2% Debut 2% Minimog - Os 2.0 2% Savor 2%

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Geographic breakdown

Province and city-level distribution within Viet Nam

Top provinces / states
Province Stores Share
Colorado 37 3%
California 36 3%
New South Wales 29 2%
Wyoming 23 2%
England 22 2%
Texas 16 1%
Florida 12 1%
Delaware 9 1%
New Mexico 9 1%
Top cities
City Stores Share
Ho Chi Minh 125 9%
Hồ Chí Minh 78 6%
Ho Chi Minh City 69 5%
Hanoi 63 5%
Hà Nội 58 4%
Thành Phố Hồ Chí Minh 43 3%
Ha Noi 36 3%
Sheridan 19 1%
Singapore 17 1%
Top shipping destinations
Viet Nam · 1,171 United States · 861 United Kingdom · 796 Australia · 785 Canada · 785 Germany · 780 France · 780 Italy · 779 Austria · 774 Spain · 774

Representative stores

A varied sample - weighted by data completeness, refreshed daily

203 products $27 avg 5 ads
Home & Garden kitchenware cookware Affiliatly Affiliate Marketing
Leonardo Viet Nam
168 products $23 avg 16 ads
Apparel & Accessories leather wallets leather accessories PageFly Landing Page Builder
33 products $44 avg 232 ads
Electronics Jewelry & Watches smart watch earphones UpPromote Affiliate Marketing Avada Boost Sales Trust Badges
195 products $13 avg 16 ads
Apparel & Accessories high-end fashion men's clothing UpPromote Affiliate Marketing O: Chat buttons & Contact Form
641 products $9 avg 3 ads
Apparel & Accessories fashion accessories bags Bundler ‑ Product Bundles App EComposer Landing Page Builder
20 products $35 avg 5 ads
Arts & Entertainment Home & Garden wooden book nook book nook kit UpPromote Affiliate Marketing O: Chat buttons & Contact Form
MILANO Viet Nam
171 products $21 avg 11 ads
Apparel & Accessories graphic tees t-shirts
273 products $22 avg 5 ads
Apparel & Accessories clothing store men's apparel
LOUIS Viet Nam
181 products $21 avg 4 ads
Apparel & Accessories fashion clothing store apparel retailer
528 products $201 avg 13 ads
Apparel & Accessories boho clothing australian fashion UpPromote Affiliate Marketing Amp Back in Stock | PreOrder
17 products $55 avg 4 ads
Electronics Apparel & Accessories sleep mask headphones bluetooth sleep mask Judge.me Product Reviews App Trackify
2,268 products $94 avg 28 ads
Apparel & Accessories Sporting Goods sportswear athletic apparel Blockify Fraud Filter, Blocker EG Auto Add to Cart Free Gift

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FAQ

How many Shopify stores are in Viet Nam?

Our database tracks 1,362 active Shopify stores in Viet Nam.

How fast is the Viet Nam Shopify market growing?

In the past 30 days, 396 new Shopify stores were indexed in Viet Nam, reflecting a 29% monthly growth rate.

What is the average catalog size for Viet Nam Shopify stores?

Among Shopify stores in Viet Nam with catalog data, the average is about 651 products. The most common catalog size range is 10-49.

What are the most popular apps among Viet Nam Shopify stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.