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Updated Apr 27, 2026
Shopify

6,694 Shopify Stores in Viet Nam: Stats & Trends (2026)

We track 6,694 active Shopify stores in Viet Nam, with 212 newly added in the last 30 days (3% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 66% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

66%
Social media
2%
Meta ads
55%
Contact info
Total Stores
6,694
Active Shopify stores
New (30d)
212
Newly added in the last 30 days
Avg. Products
504
Among 6,407 stores with catalog data
Avg. Price
$224
Among 6,292 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

214 107 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

212 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Shopify average of 17%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,122 · 18%
10-49 2,023 · 32%
50-199 1,657 · 26%
200-999 1,111 · 17%
1k-4.9k 360 · 6%
5k+ 134 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
33% coverage
Arts & Entertainment
10% coverage
Home & Garden
10% coverage
Beauty & Cosmetics
8% coverage
Jewelry & Watches
6% coverage
Food & Beverages
5% coverage
Electronics
5% coverage
Celebrations & Gifts
4% coverage
Health
3% coverage
Toys & Games
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 504 because some stores carry much larger inventories. That's larger than the Shopify average of 448. The most popular store categories in this market are Apparel & Accessories, Arts & Entertainment, Home & Garden.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,713 · 27%
$25-$49 1,817 · 29%
$50-$99 1,110 · 18%
$100-$199 673 · 11%
$200-$499 538 · 9%
$500+ 441 · 7%
Store currencies
USD 3,907 EUR 620 VND 500 GBP 303 CAD 260 AUD 225 INR 144 JPY 69

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $224 because some stores price much higher, pulling it up. That's above the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups.

Social media platforms

Instagram (58%), Facebook (51%), YouTube (17%).

Instagram
58%
Facebook
51%
YouTube
17%
Twitter / X
13%
TikTok
12%
Pinterest
9%
LinkedIn
3%

Social media adoption is strong at 66%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (28%), Google Tag Manager (9%), Google Ads (5%).

Google Analytics
28%
Google Tag Manager
9%
Google Ads
5%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

Popular themes

The most used are Debut, Dawn, Brooklyn.

Debut 15% Dawn 14% Brooklyn 3% Venture 2% Horizon 2% Prestige 2% Minimal 2% Impulse 2%

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Geographic breakdown

Province and city-level distribution within Viet Nam

Top provinces / states
Province Stores Share
California 587 9%
England 305 5%
Florida 279 4%
New York 250 4%
Texas 223 3%
Ontario 163 2%
Georgia 141 2%
North Carolina 103 2%
New South Wales 99 1%
Top cities
City Stores Share
Ho Chi Minh 107 2%
London 86 1%
Los Angeles 74 1%
Singapore 61 1%
Toronto 57 1%
Hồ Chí Minh 55 1%
New York 55 1%
Brooklyn 49 1%
Ho Chi Minh City 49 1%
Top shipping destinations
United States · 4,823 United Kingdom · 2,841 Canada · 2,807 Germany · 2,676 France · 2,666 Italy · 2,658 Netherlands · 2,620 Belgium · 2,619 Spain · 2,616

Representative stores

A varied sample — weighted by data completeness, refreshed daily

30 products $254 avg 1 ads
Home & Garden Food & Beverages kitchen appliances slow juicer Bundler ‑ Product Bundles App
CHAUTFIFTH Viet Nam
754 products $47 avg 27 ads
Apparel & Accessories handbags accessories
989 products $53 avg 3 ads
Arts & Entertainment magic store magic tricks Upsell.com ‑ ReConvert Upsell
296 products $8 avg 2 ads
Apparel & Accessories mens t-shirts womens cargo set
20 products $18 avg 5 ads
Apparel & Accessories activewear sports clothing
18 products $25 avg 1 ads
Apparel & Accessories raglan tee long sleeve shirt
1,078 products $18 avg 2 ads
Electronics apple accessories samsung cases Bundler ‑ Product Bundles App Seers Ai GDPR Cookie Banner
368 products $103 avg 6 ads
Apparel & Accessories sports shoes footwear store
489 products $55 avg 3 ads
Apparel & Accessories mens apparel womens apparel
70 products $40 avg 15 ads
Food & Beverages travel coffee makers portable espresso Affiliatly Affiliate Marketing UpPromote Affiliate Marketing
19 products $8 avg 1 ads
Arts & Entertainment crochet craft supplies

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FAQ

How many Shopify stores are in Viet Nam?

Our database tracks 6,694 active Shopify stores in Viet Nam.

How fast is the Viet Nam Shopify market growing?

In the past 30 days, 212 new Shopify stores were indexed in Viet Nam, reflecting a 3% monthly growth rate.

What is the average catalog size for Viet Nam Shopify stores?

Among Shopify stores in Viet Nam with catalog data, the average is about 504 products. The most common catalog size range is 10-49.

What are the most popular apps among Viet Nam Shopify stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Privy ‑ Email, SMS & Pop Ups. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.