1,603 Shopify Stores in Viet Nam: Stats & Trends (2026)
We track 1,603 active Shopify stores in Viet Nam, with 427 newly added in the last 30 days (27% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Home & Garden, Beauty & Cosmetics. 45% maintain social media profiles — Facebook leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
427 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 14%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 485 because some stores carry much larger inventories. That's larger than the Shopify average of 409. The most popular store categories in this market are Apparel & Accessories, Home & Garden, Beauty & Cosmetics.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $206 because some stores price much higher, pulling it up. That's below the Shopify average of $217.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (22%), Google Tag Manager (10%), Google Ads (4%).
Popular themes
The most used are Horizon, Dawn, Shrine Pro.
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Start Free TrialGeographic breakdown
Province and city-level distribution within Viet Nam
| Province | Stores | Share |
|---|---|---|
| Colorado | 42 | 3% |
| New South Wales | 34 | 2% |
| New Mexico | 28 | 2% |
| Wyoming | 27 | 2% |
| California | 22 | 1% |
| Montana | 17 | 1% |
| Texas | 17 | 1% |
| England | 16 | 1% |
| Guangdong | 10 | 1% |
| City | Stores | Share |
|---|---|---|
| Ho Chi Minh | 136 | 8% |
| Thành Phố Hồ Chí Minh | 101 | 6% |
| Hà Nội | 94 | 6% |
| Hanoi | 83 | 5% |
| Hồ Chí Minh | 77 | 5% |
| Ho Chi Minh City | 72 | 4% |
| Ha Noi | 42 | 3% |
| Albuquerque | 27 | 2% |
| Sheridan | 21 | 1% |
Representative stores
A varied sample - weighted by data completeness, refreshed daily
RT: Google Fonts, Custom Fonts
Judge.me Product Reviews App
BM: Country blocker IP blocker
Kaching Bundles App & Upsells
EasySell COD Form & Upsells
UpPromote Affiliate Marketing
CartBot: Gift with purchase
O: Chat buttons & Contact Form
Sherpas: Smart SEO
Shopify Inbox
Judge.me Product Reviews App
Shopify Inbox
Judge.me Product Reviews App
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Start Free TrialFAQ
How many Shopify stores are in Viet Nam?
Our database tracks 1,603 active Shopify stores in Viet Nam.
How fast is the Viet Nam Shopify market growing?
In the past 30 days, 427 new Shopify stores were indexed in Viet Nam, reflecting a 27% monthly growth rate.
What is the average catalog size for Viet Nam Shopify stores?
Among Shopify stores in Viet Nam with catalog data, the average is about 485 products. The most common catalog size range is 10-49.
What are the most popular apps among Viet Nam Shopify stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Facebook (39%), Instagram (31%), TikTok (20%).
About 45% of stores maintain social media profiles and 4% run Meta ads — moderate marketing investment overall. That's 10 percentage points below the Shopify average of 55%.