93 Shopify Custom pens Stores: Stats & Market Data (2026)
93 active Shopify stores fall into the Custom pens segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Office Supplies, Apparel & Accessories. 52% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
16 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Shopify average of 22%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, the 50-199 product range is most common. The average is 492 products per store. That's larger than the Shopify average of 438. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $211 because some stores price much higher, pulling it up.
Popular apps
The most popular are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (17%), Google Tag Manager (6%), Google Ads (2%).
Popular themes
The most used are Dawn, Horizon, Debut.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
T Lab ‑ AI Language Translate
Preorder Now Presale Timesact
Elevar Conversion Tracking
Judge.me Product Reviews App
Stamped Reviews & Loyalty
Route ‑ Protection & Tracking
Infinite Product Options
Shopify Inbox
Shopify Inbox
Opinew Product Reviews App UGC
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Start Free TrialFAQ
How many Shopify Custom pens stores are there?
We currently track 93 active Shopify stores in the Custom pens segment.
Are Shopify Custom pens stores growing?
Yes. In the last 30 days, 16 new stores were indexed in the Custom pens segment, showing a 17% monthly growth rate.
What is the average product price in Shopify Custom pens stores?
Among stores with pricing data, the average listed price is about $211, with the most common pricing band at Under $25.
What apps are most popular for Shopify Custom pens stores?
The top apps are Shopify Inbox, Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (43%), Facebook (41%), TikTok (13%).
Social media adoption is strong at 52%, and 2% of stores run Meta ad campaigns. That's 7 percentage points below the Shopify average of 59%.