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Shopify subcategory analytics
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Updated June 8, 2026
Shopify

2,309 Shopify Writing Instruments Stores: Stats & Market Data (2026)

2,309 active Shopify stores fall into the Writing Instruments segment, with 690 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Office Supplies, Celebrations & Gifts, Home & Garden. 64% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.

64%
Social media
4%
Meta ads
58%
Contact info
Total Stores
2,309
Active Shopify stores
New (30d)
690
Newly added in the last 30 days
Avg. Products
1,064
Among 2,283 stores with catalog data
Avg. Price
$101
Among 2,245 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

657 328 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

690 new stores were added in the past 30 days — 30% of the total, making this one of the fastest-growing areas on the platform. This is above the Shopify average of 23%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 185 · 8%
10-49 534 · 23%
50-199 610 · 27%
200-999 558 · 24%
1k-4.9k 288 · 13%
5k+ 108 · 5%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
100% coverage
Celebrations & Gifts
8% coverage
Home & Garden
7% coverage
Apparel & Accessories
6% coverage
Arts & Entertainment
6% coverage
Books & Literature
5% coverage
Toys & Games
3% coverage
Electronics
2% coverage
Jewelry & Watches
2% coverage
Hardware
2% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,064 products per store. That's larger than the Shopify average of 439. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,345 · 60%
$25-$49 437 · 19%
$50-$99 236 · 11%
$100-$199 119 · 5%
$200-$499 70 · 3%
$500+ 38 · 2%
Store currencies
USD 932 EUR 315 GBP 193 INR 152 AUD 99 CAD 89 JPY 48 MXN 46

Among stores with pricing data, the most common price range is Under $25. The average is higher at $101 because some stores price much higher, pulling it up. That's below the Shopify average of $219.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (59%), Facebook (44%), YouTube (17%).

Instagram
59%
Facebook
44%
YouTube
17%
TikTok
17%
Twitter / X
12%
Pinterest
9%
LinkedIn
4%

Social media adoption is strong at 64%, and 4% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (35%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
35%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 22% Horizon 6% Debut 4% Prestige 3% Craft 3% Sense 3% Impulse 2% Trade 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

380 products $16 avg 1 ads
Office Supplies stationery planners Awin ‑ Affiliate Marketing Gorgias: AI, Helpdesk & Chat
KACO United States
248 products $4 avg 5 ads
Office Supplies stationery office supplies EComposer Landing Page Builder Judge.me Product Reviews App
7 products $36 avg 12 ads
Office Supplies daily planner limitless pen Kaching Bundles App & Upsells Judge.me Product Reviews App
9 products $34 avg 1 ads
Office Supplies office supplies notebooks EComposer Landing Page Builder Klaviyo: Email Marketing & SMS
Forever Caroline United States
365 products $12 avg 2 ads
Office Supplies notepads notecards Blockify Fraud Filter, Blocker Bundler ‑ Product Bundles App
92 products $193 avg 3 ads
Office Supplies luxury writing instruments mechanical pencils Infinite Product Options Elevate A/B Testing Price Test
218 products $12 avg 1 ads
Office Supplies Toys & Games Arts & Entertainment stationery school supplies
Sales Bazar BD Bangladesh
28 products $3 avg 2 ads
Office Supplies travel-organizers storage-organization
106 products $12 avg 1 ads
Office Supplies agendas stationery Judge.me Product Reviews App Pop Convert ‑ Pop Ups, Banners
378 products $31 avg 1 ads
Office Supplies notebooks office supplies Infinite Product Options EG Auto Add to Cart Free Gift
86 products $24 avg 1 ads
Books & Literature Office Supplies vintage journal notebooks Judge.me Product Reviews App
169 products $133 avg 1 ads
Books & Literature Office Supplies leather journal plan book Gorgias: AI, Helpdesk & Chat OPTIS Product Options, Variant

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FAQ

How many Shopify Writing Instruments stores are there?

We currently track 2,309 active Shopify stores in the Writing Instruments segment.

Are Shopify Writing Instruments stores growing?

Yes. In the last 30 days, 690 new stores were indexed in the Writing Instruments segment, showing a 30% monthly growth rate.

What is the average product price in Shopify Writing Instruments stores?

Among stores with pricing data, the average listed price is about $101, with the most common pricing band at Under $25.

What apps are most popular for Shopify Writing Instruments stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.