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Shopify subcategory analytics
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Updated May 18, 2026
Shopify

1,894 Shopify Writing Instruments Stores: Stats & Market Data (2026)

1,894 active Shopify stores fall into the Writing Instruments segment, with 701 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Office Supplies, Celebrations & Gifts, Home & Garden. 63% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

63%
Social media
5%
Meta ads
57%
Contact info
Total Stores
1,894
Active Shopify stores
New (30d)
701
Newly added in the last 30 days
Avg. Products
968
Among 1,869 stores with catalog data
Avg. Price
$114
Among 1,830 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

440 220 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

701 new stores were added in the past 30 days — 37% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 192 · 10%
10-49 454 · 24%
50-199 477 · 26%
200-999 436 · 23%
1k-4.9k 228 · 12%
5k+ 82 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
100% coverage
Celebrations & Gifts
7% coverage
Home & Garden
6% coverage
Arts & Entertainment
6% coverage
Apparel & Accessories
6% coverage
Books & Literature
5% coverage
Toys & Games
3% coverage
Electronics
2% coverage
Jewelry & Watches
2% coverage
Hardware
2% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 968 products per store. That's larger than the Shopify average of 440. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,075 · 59%
$25-$49 354 · 19%
$50-$99 198 · 11%
$100-$199 105 · 6%
$200-$499 64 · 3%
$500+ 34 · 2%
Store currencies
USD 786 EUR 259 GBP 136 INR 125 AUD 81 CAD 79 MXN 36 JPY 35

Among stores with pricing data, the most common price range is Under $25. The average is higher at $114 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox.

Social media platforms

Instagram (57%), Facebook (44%), YouTube (17%).

Instagram
57%
Facebook
44%
YouTube
17%
TikTok
17%
Twitter / X
11%
Pinterest
8%
LinkedIn
4%

Social media adoption is strong at 63%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (33%), Google Tag Manager (9%), Google Ads (4%).

Google Analytics
33%
Google Tag Manager
9%
Google Ads
4%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 6% Debut 4% Sense 3% Craft 2% Trade 2% Prestige 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Ancora Pens Korea (the Republic of)
129 products $859 avg 2 ads
Office Supplies luxury pens handcrafted UpPromote Affiliate Marketing AfterShip Referral & Affiliate
Scriveiner London United States
149 products $56 avg 22 ads
Office Supplies luxury pens stationery Judge.me Product Reviews App Klaviyo: Email Marketing & SMS
Forever Caroline United States
359 products $12 avg 3 ads
Office Supplies notepads notecards Blockify Fraud Filter, Blocker Bundler ‑ Product Bundles App
1,892 products $19 avg 1 ads
Office Supplies stationery office supplies Avada AI SEO Suite Optimizer Loox ‑ Product Reviews App
1,492 products $133 avg 1 ads
Books & Literature Office Supplies leather journal plan book Gorgias: AI, Helpdesk & Chat OPTIS Product Options, Variant
76 products $65 avg 32 ads
Office Supplies drawing stationery professional stationery AfterShip Page Builder BM: Country blocker IP blocker
102 products $49 avg 8 ads
Office Supplies luxury pens notebooks
82 products $140 avg 8 ads
Office Supplies stationery minimalist Bundler ‑ Product Bundles App CartBot: Gift with purchase
76 products $5 avg 3 ads
Office Supplies notebooks organization Pop Convert ‑ Pop Ups, Banners Snowball: Affiliate Marketing
Royal Shop Senegal
6 products $23 avg 4 ads
Electronics Office Supplies electronic notebook reusable magic notebook EasySell COD Form & Upsells
362 products $10 avg 1 ads
Office Supplies personalised stationary school labels Sami AI Product Labels & Badge Shiprocket: eCommerce Shipping
DELI Philippines
12 products $7 avg 7 ads
Office Supplies deli pens gel pens Shopify Inbox Trackify

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FAQ

How many Shopify Writing Instruments stores are there?

We currently track 1,894 active Shopify stores in the Writing Instruments segment.

Are Shopify Writing Instruments stores growing?

Yes. In the last 30 days, 701 new stores were indexed in the Writing Instruments segment, showing a 37% monthly growth rate.

What is the average product price in Shopify Writing Instruments stores?

Among stores with pricing data, the average listed price is about $114, with the most common pricing band at Under $25.

What apps are most popular for Shopify Writing Instruments stores?

The top apps are Judge.me Product Reviews App, Klaviyo: Email Marketing & SMS, Shopify Inbox. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.