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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

1,458 Shopify Writing Instruments Stores: Stats & Market Data (2026)

1,458 active Shopify stores fall into the Writing Instruments segment, with 270 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Office Supplies, Celebrations & Gifts, Home & Garden. 60% maintain social media profiles — Instagram leads — and 8% run Meta ad campaigns.

60%
Social media
8%
Meta ads
53%
Contact info
Total Stores
1,458
Active Shopify stores
New (30d)
270
Newly added in the last 30 days
Avg. Products
758
Among 1,429 stores with catalog data
Avg. Price
$123
Among 1,396 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

266 133 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

270 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 209 · 15%
10-49 378 · 26%
50-199 339 · 24%
200-999 303 · 21%
1k-4.9k 152 · 11%
5k+ 48 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
100% coverage
Celebrations & Gifts
5% coverage
Home & Garden
5% coverage
Arts & Entertainment
4% coverage
Apparel & Accessories
4% coverage
Books & Literature
4% coverage
Toys & Games
2% coverage
Electronics
2% coverage
Hardware
2% coverage
Jewelry & Watches
2% coverage
Beauty & Cosmetics
1% coverage
Baby & Kids 7

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 758 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 801 · 57%
$25-$49 282 · 20%
$50-$99 163 · 12%
$100-$199 80 · 6%
$200-$499 47 · 3%
$500+ 23 · 2%
Store currencies
USD 628 EUR 187 INR 105 GBP 94 CAD 62 AUD 61 JPY 28 MXN 28

Among stores with pricing data, the most common price range is Under $25. The average is higher at $123 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (55%), Facebook (41%), YouTube (17%).

Instagram
55%
Facebook
41%
YouTube
17%
TikTok
16%
Twitter / X
11%
Pinterest
7%
LinkedIn
4%

Social media adoption is strong at 60%, and 8% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (31%), Google Tag Manager (10%), Google Ads (4%).

Google Analytics
31%
Google Tag Manager
10%
Google Ads
4%
Facebook Pixel
3%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 23% Horizon 5% Debut 4% Sense 3% Prestige 2% Craft 2% Studio 2% Refresh 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

20 products $66 avg 1 ads
Office Supplies stationery store office supplies
362 products $11 avg 1 ads
Office Supplies personalised stationary school labels
134 products $12 avg 5 ads
Arts & Entertainment Books & Literature Office Supplies planners journals
Straight Mate Australia
15 products $34 avg 2 ads
Office Supplies stationery office supplies Hextom: Countdown Timer Bar
Forever Caroline United States
359 products $12 avg 2 ads
Office Supplies notepads notecards Bundler ‑ Product Bundles App
22 products $45 avg 230 ads
Office Supplies analog productivity tools desk accessories Loox ‑ Product Reviews App Unlimited Bundles & Discounts
26 products $41 avg 21 ads
Arts & Entertainment Office Supplies dry erase whiteboard notebooks UpPromote Affiliate Marketing Rebuy Personalization Engine
293 products $5 avg 1 ads
Toys & Games Baby & Kids Office Supplies kids gifts stationery
46 products $11 avg 2 ads
Office Supplies stationery notebooks
1,492 products $141 avg 3 ads
Books & Literature Office Supplies leather journal plan book Stamped Reviews & Loyalty ShareASale
19 products $7 avg 1 ads
Office Supplies stationery notebooks
27 products $22 avg
Office Supplies merchandise office supplies Judge.me Checkout Comments

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FAQ

How many Shopify Writing Instruments stores are there?

We currently track 1,458 active Shopify stores in the Writing Instruments segment.

Are Shopify Writing Instruments stores growing?

Yes. In the last 30 days, 270 new stores were indexed in the Writing Instruments segment, showing a 19% monthly growth rate.

What is the average product price in Shopify Writing Instruments stores?

Among stores with pricing data, the average listed price is about $123, with the most common pricing band at Under $25.

What apps are most popular for Shopify Writing Instruments stores?

The top apps are Klaviyo: Email Marketing & SMS, Loox ‑ Product Reviews App, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.