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Shopify subcategory analytics
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Updated July 13, 2026
Shopify

2,431 Shopify Writing Instruments Stores: Stats & Market Data (2026)

2,431 active Shopify stores fall into the Writing Instruments segment, with 265 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 50-199, with prices typically in the Under $25 range. The leading categories are Office Supplies, Celebrations & Gifts, Apparel & Accessories. 60% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

60%
Social media
5%
Meta ads
54%
Contact info
Total Stores
2,431
Active Shopify stores
New (30d)
265
Newly added in the last 30 days
Avg. Products
1,027
Among 2,406 stores with catalog data
Avg. Price
$95
Among 2,369 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

493 246 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

265 new stores were added in the past 30 days (11% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 161 · 7%
10-49 610 · 25%
50-199 687 · 29%
200-999 550 · 23%
1k-4.9k 291 · 12%
5k+ 107 · 4%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
100% coverage
Celebrations & Gifts
8% coverage
Apparel & Accessories
7% coverage
Home & Garden
7% coverage
Arts & Entertainment
5% coverage
Books & Literature
4% coverage
Toys & Games
3% coverage
Electronics
2% coverage
Jewelry & Watches
2% coverage
Hardware
1% coverage
Baby & Kids
1% coverage
Beauty & Cosmetics
1% coverage

Among stores with catalog data, the 50-199 product range is most common. The average is 1,027 products per store. That's larger than the Shopify average of 409. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,473 · 62%
$25-$49 451 · 19%
$50-$99 222 · 9%
$100-$199 127 · 5%
$200-$499 59 · 2%
$500+ 37 · 2%
Store currencies
USD 965 EUR 366 GBP 192 INR 157 CAD 96 AUD 95 JPY 60 MXN 57

Among stores with pricing data, the most common price range is Under $25. The average is higher at $95 because some stores price much higher, pulling it up. That's below the Shopify average of $217.

Popular apps

The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.

Social media platforms

Instagram (56%), Facebook (39%), TikTok (17%).

Instagram
56%
Facebook
39%
TikTok
17%
YouTube
15%
Twitter / X
10%
Pinterest
7%
LinkedIn
4%

Social media adoption is strong at 60%, and 5% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (32%), Google Tag Manager (8%), Google Ads (3%).

Google Analytics
32%
Google Tag Manager
8%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 9% Debut 3% Sense 3% Craft 2% Trade 2% Studio 2% Refresh 2%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

629 products $13 avg 1 ads
Office Supplies Stationery Gifts Awin ‑ Affiliate Marketing Blockify Fraud Filter, Blocker
38 products $13 avg 2 ads
Office Supplies Eco-Friendly Products Stationery Bundler ‑ Product Bundles App Essential Announcement Bar
3,069 products $39 avg 10 ads
Office Supplies Stationery Office Supplies Hextom: Free Shipping Bar Consentmo GDPR Compliance
371 products $9 avg 3 ads
Office Supplies Sami AI Product Labels & Badge Shiprocket: eCommerce Shipping
486 products $68 avg 6 ads
Office Supplies Celebrations & Gifts Stationery Gift Cards Klaviyo: Email Marketing & SMS Loox ‑ Product Reviews App
35 products $27 avg 1 ads
Office Supplies Celebrations & Gifts Personalized Gifts Office Supplies Blockify Fraud Filter, Blocker Hextom: Free Shipping Bar
26 products $6 avg 1 ads
Office Supplies Office Supplies Stationery Froonze VIP Loyalty & Wishlist GSC Instagram Feed, Instafeed
443 products $2 avg 2 ads
Office Supplies Office Supplies Judge.me Product Reviews App Sherpas: Smart SEO
Sterling Ink United States
1,148 products $19 avg 6 ads
Office Supplies Stationery Blockify Fraud Filter, Blocker Helium Customer Fields
141 products $119 avg 17 ads
Office Supplies Hardware Jewelry & Watches AfterShip Email Marketing,SMS Judge.me Checkout Comments
139 products $20 avg 7 ads
Office Supplies Office Supplies Judge.me Product Reviews App
394 products $25 avg 2 ads
Books & Literature Office Supplies Stationery Geolocation Redirects Geo:Pro EComposer Landing Page Builder

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FAQ

How many Shopify Writing Instruments stores are there?

We currently track 2,431 active Shopify stores in the Writing Instruments segment.

Are Shopify Writing Instruments stores growing?

Yes. In the last 30 days, 265 new stores were indexed in the Writing Instruments segment, showing a 11% monthly growth rate.

What is the average product price in Shopify Writing Instruments stores?

Among stores with pricing data, the average listed price is about $95, with the most common pricing band at Under $25.

What apps are most popular for Shopify Writing Instruments stores?

The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.