2,547 Shopify Paper & Notebooks Stores: Stats & Market Data (2026)
2,547 active Shopify stores fall into the Paper & Notebooks segment, with 382 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Office Supplies, Home & Garden, Apparel & Accessories. 66% maintain social media profiles — Instagram leads — and 4% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
382 new stores were added in the past 30 days (15% of the total), showing steady growth. This is below the Shopify average of 19%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
General Merchandise 11 Hardware 10Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 859 because some stores carry much larger inventories. That's larger than the Shopify average of 408. The strongest country concentrations are United States, United Kingdom, India.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is Under $25. The average is higher at $40 because some stores price much higher, pulling it up. That's below the Shopify average of $218.
Popular apps
The most popular are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS.
Marketing & analytics tools
Google Analytics (32%), Google Tag Manager (7%), Google Ads (3%).
Popular themes
The most used are Dawn, Horizon, Craft.
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Start Free TrialRepresentative stores
A varied sample - weighted by data completeness, refreshed daily
CartBot: Gift with purchase
Essential Announcement Bar
Instafeed ‑ Instagram Feed
Blockify Fraud Filter, Blocker
CK: Abandoned cart on WhatsApp
EG Auto Add to Cart Free Gift
Instafeed ‑ Instagram Feed
Klaviyo: Email Marketing & SMS
Triple Whale
Tapita AI SEO Optimizer, Speed
Judge.me Product Reviews App
Tapita AI SEO Optimizer, Speed
Trustpilot Reviews
AdRoll Marketing & Advertising
Shopify Inbox
Shopify Inbox
Instafeed ‑ Instagram Feed
Judge.me Product Reviews App
Pop Convert ‑ Pop Ups, Banners
Frequently Bought Together CBB
Klaviyo: Email Marketing & SMS
UpPromote Affiliate Marketing
Monster CartUpsell — Free Gift
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Start Free TrialFAQ
How many Shopify Paper & Notebooks stores are there?
We currently track 2,547 active Shopify stores in the Paper & Notebooks segment.
Are Shopify Paper & Notebooks stores growing?
Yes. In the last 30 days, 382 new stores were indexed in the Paper & Notebooks segment, showing a 15% monthly growth rate.
What is the average product price in Shopify Paper & Notebooks stores?
Among stores with pricing data, the average listed price is about $40, with the most common pricing band at Under $25.
What apps are most popular for Shopify Paper & Notebooks stores?
The top apps are Judge.me Product Reviews App, Shopify Inbox, Klaviyo: Email Marketing & SMS. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (61%), Facebook (41%), TikTok (20%).
Social media adoption is strong at 66%, and 4% of stores run Meta ad campaigns. That's 10 percentage points above the Shopify average of 56%.