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Shopify subcategory analytics
Subcategory
Updated Apr 27, 2026
Shopify

1,878 Shopify Paper & Notebooks Stores: Stats & Market Data (2026)

1,878 active Shopify stores fall into the Paper & Notebooks segment, with 357 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Office Supplies, Apparel & Accessories, Home & Garden. 63% maintain social media profiles — Instagram leads — and 7% run Meta ad campaigns.

63%
Social media
7%
Meta ads
49%
Contact info
Total Stores
1,878
Active Shopify stores
New (30d)
357
Newly added in the last 30 days
Avg. Products
671
Among 1,833 stores with catalog data
Avg. Price
$42
Among 1,794 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

349 174 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

357 new stores were added in the past 30 days — 19% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 328 · 18%
10-49 516 · 28%
50-199 418 · 23%
200-999 366 · 20%
1k-4.9k 159 · 9%
5k+ 46 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Office Supplies
100% coverage
Apparel & Accessories
7% coverage
Home & Garden
7% coverage
Celebrations & Gifts
6% coverage
Books & Literature
5% coverage
Arts & Entertainment
4% coverage
Toys & Games
1% coverage
Baby & Kids
1% coverage
Education & Courses
1% coverage
Electronics
1% coverage
Jewelry & Watches 7 Animals & Pet Supplies 5

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 671 because some stores carry much larger inventories. That's larger than the Shopify average of 447. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 1,137 · 63%
$25-$49 399 · 22%
$50-$99 148 · 8%
$100-$199 61 · 3%
$200-$499 35 · 2%
$500+ 14 · 1%
Store currencies
USD 844 EUR 253 GBP 121 INR 109 CAD 89 AUD 72 MXN 37 CLP 26

Among stores with pricing data, the most common price range is Under $25. The average is higher at $42 because some stores price much higher, pulling it up. That's below the Shopify average of $212.

Popular apps

The most popular are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App.

Social media platforms

Instagram (58%), Facebook (41%), TikTok (19%).

Instagram
58%
Facebook
41%
TikTok
19%
YouTube
15%
Pinterest
10%
Twitter / X
9%
LinkedIn
4%

Social media adoption is strong at 63%, and 7% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (30%), Google Tag Manager (9%), Google Ads (3%).

Google Analytics
30%
Google Tag Manager
9%
Google Ads
3%
Facebook Pixel
2%
TikTok Pixel
1%
Pinterest Pixel
0%

Popular themes

The most used are Dawn, Horizon, Debut.

Dawn 24% Horizon 6% Debut 4% Studio 3% Craft 3% Refresh 2% Sense 2% Prestige 2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Graphipack Pakistan
121 products $14 avg 1 ads
Office Supplies office supplies stationery store
A.W Supply Co. United States
33 products $58 avg 3 ads
Apparel & Accessories Office Supplies clothing accessories hats
backpackstx United States
312 products $56 avg 4 ads
Office Supplies school supplies office supplies
362 products $11 avg 1 ads
Office Supplies personalised stationary school labels
157 products $34 avg 12 ads
Books & Literature Office Supplies notebooks planners Loox ‑ Product Reviews App
119 products $94 avg 2 ads
Office Supplies stationery notebooks Hextom: Countdown Timer Bar
16 products $6 avg 1 ads
Office Supplies spreadsheets organization
13 products $26 avg 7 ads
Office Supplies planner organization
67 products $2 avg 3 ads
Office Supplies stationery organizers Pop Convert ‑ Pop Ups, Banners
KatcheeGifts United Kingdom
120 products $11 avg 4 ads
Office Supplies Celebrations & Gifts gifts stationery Free Shipping Bear Conversion Bear Trust Badges
731 products $5 avg 100 ads
Arts & Entertainment Books & Literature Office Supplies journaling supplies scrapbooking materials AfterShip Product Reviews GTranslate
8 products $12 avg 2 ads
Office Supplies custom notepads stationery printing

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FAQ

How many Shopify Paper & Notebooks stores are there?

We currently track 1,878 active Shopify stores in the Paper & Notebooks segment.

Are Shopify Paper & Notebooks stores growing?

Yes. In the last 30 days, 357 new stores were indexed in the Paper & Notebooks segment, showing a 19% monthly growth rate.

What is the average product price in Shopify Paper & Notebooks stores?

Among stores with pricing data, the average listed price is about $42, with the most common pricing band at Under $25.

What apps are most popular for Shopify Paper & Notebooks stores?

The top apps are Printful: Print on Demand, Klaviyo: Email Marketing & SMS, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.