162 Shopify Health & beauty Stores: Stats & Market Data (2026)
162 active Shopify stores fall into the Health & beauty segment, with 20 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Home & Garden, Health. 39% maintain social media profiles — Instagram leads — and 19% run Meta ad campaigns.
Growth trend
Stores newly indexed each month over the past 12 months
20 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Shopify average of 18%.
Products & categories
How many products stores carry, plus category breakdown.
Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.
Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 301 because some stores carry much larger inventories. That's smaller than the Shopify average of 447. The strongest country concentrations are United States, United Arab Emirates, United Kingdom.
Pricing & currencies
How products are priced, plus the currencies stores list in.
Among stores with pricing data, the most common price range is $25-$49. The average is higher at $61 because some stores price much higher, pulling it up. That's below the Shopify average of $212.
Popular apps
The most popular are Omnisend Email Marketing & SMS, Upsell.com ‑ ReConvert Upsell, Bundler ‑ Product Bundles App.
Marketing & analytics tools
Google Analytics (20%), Google Tag Manager (9%), Google Ads (4%).
Popular themes
The most used are Dawn, Shrine Pro, Crave.
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Start Free TrialRepresentative stores
A varied sample — weighted by data completeness, refreshed daily
Upsell.com ‑ ReConvert Upsell
Hulk GDPR Cookie Consent Bar
Omnisend Email Marketing & SMS
Bundler ‑ Product Bundles App
Recharge Subscriptions App
Weglot: AI & Human Translate
UpPromote Affiliate Marketing
Currency Converter Bear
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Start Free TrialFAQ
How many Shopify Health & beauty stores are there?
We currently track 162 active Shopify stores in the Health & beauty segment.
Are Shopify Health & beauty stores growing?
Yes. In the last 30 days, 20 new stores were indexed in the Health & beauty segment, showing a 12% monthly growth rate.
What is the average product price in Shopify Health & beauty stores?
Among stores with pricing data, the average listed price is about $61, with the most common pricing band at $25-$49.
What apps are most popular for Shopify Health & beauty stores?
The top apps are Omnisend Email Marketing & SMS, Upsell.com ‑ ReConvert Upsell, Bundler ‑ Product Bundles App. The complete ranked list is in the Popular Apps section on this page.
How often is the data updated?
The data is updated weekly. Most store records are refreshed within a few days of any change.
Can I export the data?
Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.
Social media platforms
Instagram (35%), Facebook (30%), YouTube (10%).
About 39% of stores maintain social media profiles and 19% run Meta ads — moderate marketing investment overall. That's 22 percentage points below the Shopify average of 61%.