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Wix subcategory analytics
Subcategory
Updated June 8, 2026
Wix

537 Wix Smart Home Stores: Stats & Market Data (2026)

537 active Wix stores fall into the Smart Home segment, with 87 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Electronics, Home & Garden, Hardware. 55% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

55%
Social media
2%
Meta ads
78%
Contact info
Total Stores
537
Active Wix stores
New (30d)
87
Newly added in the last 30 days
Avg. Products
99
Among 533 stores with catalog data
Avg. Price
$539
Among 324 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

102 51 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

87 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 122 · 23%
10-49 259 · 49%
50-199 110 · 21%
200-999 35 · 7%
1k-4.9k 6 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
100% coverage
Home & Garden
27% coverage
Hardware
3% coverage
Software
3% coverage
Health
2% coverage
Apparel & Accessories
2% coverage
Business & Industrial
2% coverage
Vehicles & Parts
1% coverage
Jewelry & Watches
1% coverage
Education & Courses
1% coverage
Sporting Goods
1% coverage
Food & Beverages 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 99 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 48 · 15%
$25-$49 67 · 21%
$50-$99 79 · 24%
$100-$199 43 · 13%
$200-$499 41 · 13%
$500+ 46 · 14%
Store currencies
USD 217 EUR 61 GBP 39 BRL 32 CAD 25 INR 23 TRY 13 MXN 10

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $539. That's above the Wix average of $368.

Social media platforms

Facebook (42%), Instagram (38%), LinkedIn (19%).

Facebook
42%
Instagram
38%
LinkedIn
19%
YouTube
18%
Twitter / X
16%
TikTok
10%
Pinterest
2%

Social media adoption is strong at 55%, and 2% of stores run Meta ad campaigns. That's 9 percentage points below the Wix average of 64%.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (4%), Google Ads (2%).

Google Analytics
6%
Google Tag Manager
4%
Google Ads
2%
Facebook Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

43 products $258 avg 1 ads
Electronics digital locks cctv systems
27 products $32 avg
Home & Garden Electronics home decor home lighting
47 products $60 avg
Electronics security cameras alarm systems
20 products $32 avg
Electronics Health smartwatch toner
50 products $52 avg
Electronics wifi camera bulb 3g 4g lte wifi modem
12 products $56 avg
Electronics mobile phones smart home devices
94 products $44 avg
Beauty & Cosmetics Home & Garden Electronics hair care products home decor items
Smart Home | Gadget.tt Trinidad and Tobago
121 products $102 avg
Electronics smart home systems home automation
36 products $37 avg
Electronics smart home sensors home automation devices
22 products $50 avg
Electronics tech gadgets smart devices
11 products $733 avg
Electronics Home & Garden solar water heater electric hot water
56 products $255 avg
Electronics digital photo frame smart display

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FAQ

How many Wix Smart Home stores are there?

We currently track 537 active Wix stores in the Smart Home segment.

Are Wix Smart Home stores growing?

Yes. In the last 30 days, 87 new stores were indexed in the Smart Home segment, showing a 16% monthly growth rate.

What is the average product price in Wix Smart Home stores?

Among stores with pricing data, the average listed price is about $539, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.