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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

497 Wix Smart Home Stores: Stats & Market Data (2026)

497 active Wix stores fall into the Smart Home segment, with 133 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $50-$99 range. The leading categories are Electronics, Home & Garden, Hardware. 53% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

53%
Social media
2%
Meta ads
77%
Contact info
Total Stores
497
Active Wix stores
New (30d)
133
Newly added in the last 30 days
Avg. Products
92
Among 493 stores with catalog data
Avg. Price
$494
Among 293 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

97 48 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

133 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 122 · 25%
10-49 246 · 50%
50-199 87 · 18%
200-999 31 · 6%
1k-4.9k 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Electronics
100% coverage
Home & Garden
28% coverage
Hardware
3% coverage
Software
3% coverage
Business & Industrial
2% coverage
Apparel & Accessories
2% coverage
Health
2% coverage
Vehicles & Parts
2% coverage
Education & Courses
1% coverage
Jewelry & Watches
1% coverage
Sporting Goods
1% coverage
Furniture 2

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 92 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 40 · 14%
$25-$49 57 · 19%
$50-$99 75 · 26%
$100-$199 37 · 13%
$200-$499 41 · 14%
$500+ 43 · 15%
Store currencies
USD 206 EUR 60 GBP 29 CAD 24 BRL 23 INR 23 TRY 11 AUD 9

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $494. That's above the Wix average of $366.

Social media platforms

Facebook (40%), Instagram (36%), LinkedIn (20%).

Facebook
40%
Instagram
36%
LinkedIn
20%
YouTube
18%
Twitter / X
15%
TikTok
10%
Pinterest
2%

Social media adoption is strong at 53%, and 2% of stores run Meta ad campaigns. That's 15 percentage points below the Wix average of 68%.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (4%), Google Ads (2%).

Google Analytics
5%
Google Tag Manager
4%
Google Ads
2%
Facebook Pixel
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

14 products $157 avg
Electronics Vehicles & Parts smart home devices car accessories online
27 products $29 avg
Home & Garden Electronics modern home decor tech gadgets
241 products $48 avg
Electronics bluetooth headphones wireless charger
Shoreaccess | Philippines
239 products $16 avg
Electronics Travel wi-fi sim cards
43 products $229 avg
Electronics digital locks cctv systems
12 products $1 avg
Electronics sound equipment lighting rentals
35 products $105 avg
Electronics Software Business & Industrial arduino automation embedded electronics
68 products $463 avg
Electronics night vision lowlight camera
20 products $33 avg
Electronics Health smartwatch accessories toner machine
27 products $29 avg
Home & Garden Electronics home decor home lighting
87 products $179 avg
Hardware Electronics security system door lock
37 products $3046 avg
Electronics Home & Garden heat pump air conditioning

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FAQ

How many Wix Smart Home stores are there?

We currently track 497 active Wix stores in the Smart Home segment.

Are Wix Smart Home stores growing?

Yes. In the last 30 days, 133 new stores were indexed in the Smart Home segment, showing a 27% monthly growth rate.

What is the average product price in Wix Smart Home stores?

Among stores with pricing data, the average listed price is about $494, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.