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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

607 Wix SaaS & Subscriptions Stores: Stats & Market Data (2026)

607 active Wix stores fall into the SaaS & Subscriptions segment, with 37 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Business & Industrial. 65% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
97%
Contact info
Total Stores
607
Active Wix stores
New (30d)
37
Newly added in the last 30 days
Avg. Products
37
Among 588 stores with catalog data
Avg. Price
$506
Among 260 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

43 21 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

37 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 317 · 54%
10-49 228 · 39%
50-199 29 · 5%
200-999 10 · 2%
1k-4.9k 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
10% coverage
Business & Industrial
4% coverage
Education & Courses
1% coverage
Hardware
1% coverage
Health
1% coverage
Books & Literature 3 Apparel & Accessories 1 Arts & Entertainment 1 Food & Beverages 1 Home & Garden 1 Travel 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 37 because some stores carry much larger inventories. That's smaller than the Wix average of 79. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 71 · 27%
$25-$49 47 · 18%
$50-$99 63 · 24%
$100-$199 23 · 9%
$200-$499 26 · 10%
$500+ 30 · 12%
Store currencies
USD 300 EUR 70 INR 33 BRL 30 GBP 28 CAD 18 MXN 15 TRY 13

Among stores with pricing data, the most common price range is Under $25. The average is higher at $506 because some stores price much higher, pulling it up. That's above the Wix average of $351.

Social media platforms

Facebook (43%), Instagram (39%), LinkedIn (34%).

Facebook
43%
Instagram
39%
LinkedIn
34%
YouTube
23%
Twitter / X
20%
TikTok
8%
Pinterest
2%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns. That's 12 percentage points below the Wix average of 77%.

Marketing & analytics tools

Google Analytics (7%), Google Tag Manager (4%), Google Ads (3%).

Google Analytics
7%
Google Tag Manager
4%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

5 products $1854 avg
Electronics Software it services software solutions
12 products $56 avg
Software online store creation multi-channel sales
7 products $474 avg
Software social media management software
12 products $56 avg
Electronics Software electronics software
7 products $455 avg
Software speech recognition software ai cloud partner
80 products $17 avg
Software software licenses product keys
16 products $414 avg
Hardware Software restaurant automation pos systems
157 products $972 avg
Software Electronics software store business software
12 products $44 avg
Electronics Software iot solutions digital transformation
7 products $356 avg
Electronics Software it solutions network equipment
7 products $65 avg
Software ssl certificates web security
5 products $6 avg
Software vpn microsoft 365

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FAQ

How many Wix SaaS & Subscriptions stores are there?

We currently track 607 active Wix stores in the SaaS & Subscriptions segment.

Are Wix SaaS & Subscriptions stores growing?

Yes. In the last 30 days, 37 new stores were indexed in the SaaS & Subscriptions segment, showing a 6% monthly growth rate.

What is the average product price in Wix SaaS & Subscriptions stores?

Among stores with pricing data, the average listed price is about $506, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.