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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

483 Wix Software Tools Stores: Stats & Market Data (2026)

483 active Wix stores fall into the Software Tools segment, with 82 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 63% maintain social media profiles — Facebook leads — and 0% run Meta ad campaigns.

63%
Social media
0%
Meta ads
73%
Contact info
Total Stores
483
Active Wix stores
New (30d)
82
Newly added in the last 30 days
Avg. Products
27
Among 483 stores with catalog data
Avg. Price
$573
Among 198 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

72 36 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

82 new stores were added in the past 30 days — 17% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 229 · 47%
10-49 211 · 44%
50-199 30 · 6%
200-999 13 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
12% coverage
Education & Courses
8% coverage
Business & Industrial
4% coverage
Books & Literature
3% coverage
Hardware
1% coverage
Arts & Entertainment
1% coverage
Apparel & Accessories
1% coverage
Office Supplies
1% coverage
Toys & Games 1 Travel 1 Vehicles & Parts 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 27 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 64 · 32%
$25-$49 36 · 18%
$50-$99 41 · 21%
$100-$199 13 · 7%
$200-$499 19 · 10%
$500+ 25 · 13%
Store currencies
USD 216 EUR 50 GBP 36 INR 34 BRL 27 CAD 14 TRY 13 MXN 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $573 because some stores price much higher, pulling it up. That's above the Wix average of $366.

Social media platforms

Facebook (39%), Instagram (35%), LinkedIn (31%).

Facebook
39%
Instagram
35%
LinkedIn
31%
YouTube
24%
Twitter / X
19%
TikTok
10%
Pinterest
3%

Social media adoption is strong at 63%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (5%), Facebook Pixel (2%).

Google Analytics
5%
Google Tag Manager
5%
Facebook Pixel
2%
Google Ads
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

15 products $355 avg
Software ai apps business tools
269 products $29 avg
Software social media management facebook ads
35 products $105 avg
Electronics Software Business & Industrial arduino automation embedded electronics
32 products $40 avg
Software software licenses digital licenses
6 products $35 avg
Electronics Software tech gadgets software solutions
35 products $106 avg
Electronics Software Business & Industrial arduino automation embedded electronics
13 products $61 avg
Software business-software automation
7 products $33 avg
Books & Literature Software ai storytelling legacy books
26 products $17 avg
Software productivity tools digital marketing
301 products $11 avg
Software forex trading software trading tools
10 products $14 avg
Software financial software technology and finance
12 products $2 avg
Software nx ug cad cam cae thailand

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FAQ

How many Wix Software Tools stores are there?

We currently track 483 active Wix stores in the Software Tools segment.

Are Wix Software Tools stores growing?

Yes. In the last 30 days, 82 new stores were indexed in the Software Tools segment, showing a 17% monthly growth rate.

What is the average product price in Wix Software Tools stores?

Among stores with pricing data, the average listed price is about $573, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.