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Wix subcategory analytics
Subcategory
Updated June 8, 2026
Wix

475 Wix Software Tools Stores: Stats & Market Data (2026)

475 active Wix stores fall into the Software Tools segment, with 20 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Education & Courses. 63% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

63%
Social media
1%
Meta ads
73%
Contact info
Total Stores
475
Active Wix stores
New (30d)
20
Newly added in the last 30 days
Avg. Products
31
Among 475 stores with catalog data
Avg. Price
$560
Among 202 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

69 34 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

20 new stores were added in the past 30 days (4% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 221 · 47%
10-49 209 · 44%
50-199 31 · 7%
200-999 13 · 3%
1k-4.9k 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
12% coverage
Education & Courses
8% coverage
Business & Industrial
4% coverage
Books & Literature
3% coverage
Hardware
2% coverage
Arts & Entertainment
1% coverage
Apparel & Accessories
1% coverage
Office Supplies
1% coverage
Toys & Games 1 Travel 1 Vehicles & Parts 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 31 because some stores carry much larger inventories. That's smaller than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 64 · 32%
$25-$49 32 · 16%
$50-$99 46 · 23%
$100-$199 14 · 7%
$200-$499 20 · 10%
$500+ 26 · 13%
Store currencies
USD 214 EUR 51 GBP 37 INR 31 BRL 23 CAD 14 TRY 13 MXN 11

Among stores with pricing data, the most common price range is Under $25. The average is higher at $560 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Facebook (40%), Instagram (35%), LinkedIn (32%).

Facebook
40%
Instagram
35%
LinkedIn
32%
YouTube
25%
Twitter / X
20%
TikTok
9%
Pinterest
3%

Social media adoption is strong at 63%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (5%), Facebook Pixel (2%).

Google Analytics
5%
Google Tag Manager
5%
Facebook Pixel
2%
Google Ads
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

11 products $44 avg
Software technology software
34 products $71 avg
Software genos software yamaha genos
55 products $397 avg
Software web design services professional graphic design
25 products $644 avg
Software autocad plant3d plugins plant3d catalogs
53 products $65 avg
Software antivirus software vpn subscription
9 products $54 avg
Software restaurant software chiapas
12 products $11 avg
Software book industry software canadian software
12 products
Software app development studio digital experience
12 products $11 avg
Software software development tools tech solutions software
8 products $4 avg
Education & Courses Software digital products ebooks
35 products $1813 avg
Software microsoft business central business management software
16 products $1059 avg
Software software development customization services

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FAQ

How many Wix Software Tools stores are there?

We currently track 475 active Wix stores in the Software Tools segment.

Are Wix Software Tools stores growing?

Yes. In the last 30 days, 20 new stores were indexed in the Software Tools segment, showing a 4% monthly growth rate.

What is the average product price in Wix Software Tools stores?

Among stores with pricing data, the average listed price is about $560, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.