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Wix subcategory analytics
Subcategory
Updated June 8, 2026
Wix

660 Wix SaaS & Subscriptions Stores: Stats & Market Data (2026)

660 active Wix stores fall into the SaaS & Subscriptions segment, with 19 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Business & Industrial. 65% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

65%
Social media
1%
Meta ads
72%
Contact info
Total Stores
660
Active Wix stores
New (30d)
19
Newly added in the last 30 days
Avg. Products
34
Among 660 stores with catalog data
Avg. Price
$506
Among 282 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

76 38 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

19 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 327 · 50%
10-49 275 · 42%
50-199 44 · 7%
200-999 11 · 2%
1k-4.9k 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
10% coverage
Business & Industrial
4% coverage
Education & Courses
2% coverage
Hardware
1% coverage
Health
1% coverage
Books & Literature 3 Apparel & Accessories 1 Arts & Entertainment 1 Food & Beverages 1 Home & Garden 1 Office Supplies 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 34 because some stores carry much larger inventories. That's smaller than the Wix average of 73. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 70 · 25%
$25-$49 50 · 18%
$50-$99 70 · 25%
$100-$199 24 · 9%
$200-$499 33 · 12%
$500+ 35 · 12%
Store currencies
USD 316 EUR 77 INR 36 BRL 30 GBP 29 MXN 19 TRY 18 CAD 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $506 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Facebook (43%), Instagram (39%), LinkedIn (35%).

Facebook
43%
Instagram
39%
LinkedIn
35%
YouTube
24%
Twitter / X
22%
TikTok
7%
Pinterest
2%

Social media adoption is strong at 65%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (7%), Google Tag Manager (5%), Google Ads (3%).

Google Analytics
7%
Google Tag Manager
5%
Google Ads
3%
Facebook Pixel
3%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

55 products $146 avg 4 ads
Electronics Software technology enterprise
62 products $20 avg
Software music production producer tools
Woll2Woll Software United States
18 products $622 avg
Software software development tools vcl components
269 products $29 avg
Software social media management facebook ads
63 products $813 avg
Software it solutions software tools
12 products $59 avg
Software business software report server
6 products $29 avg
Software hoa management software training and demos
12 products $45 avg
Software digital products software
21 products $69 avg
Software trading algorithms
62 products $390 avg
Software time tracking software project management tool
7 products $167 avg
Software automated trading signal tools
12 products $56 avg
Software online store creation multi-channel sales

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FAQ

How many Wix SaaS & Subscriptions stores are there?

We currently track 660 active Wix stores in the SaaS & Subscriptions segment.

Are Wix SaaS & Subscriptions stores growing?

Yes. In the last 30 days, 19 new stores were indexed in the SaaS & Subscriptions segment, showing a 3% monthly growth rate.

What is the average product price in Wix SaaS & Subscriptions stores?

Among stores with pricing data, the average listed price is about $506, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.