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Wix subcategory analytics
Subcategory
Updated July 13, 2026
Wix

576 Wix SaaS & Subscriptions Stores: Stats & Market Data (2026)

576 active Wix stores fall into the SaaS & Subscriptions segment, with 12 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the $50-$99 range. The leading categories are Software, Electronics, Business & Industrial. 59% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

59%
Social media
1%
Meta ads
63%
Contact info
Total Stores
576
Active Wix stores
New (30d)
12
Newly added in the last 30 days
Avg. Products
41
Among 574 stores with catalog data
Avg. Price
$516
Among 255 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

12 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 24%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 278 · 48%
10-49 238 · 41%
50-199 45 · 8%
200-999 9 · 2%
1k-4.9k 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
9% coverage
Business & Industrial
4% coverage
Education & Courses
2% coverage
Hardware
1% coverage
Health
1% coverage
Apparel & Accessories 1 Arts & Entertainment 1 Books & Literature 1 Food & Beverages 1 Home & Garden 1 Travel 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 41 because some stores carry much larger inventories. That's smaller than the Wix average of 67. The strongest country concentrations are United States, Brazil, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 55 · 22%
$25-$49 53 · 21%
$50-$99 62 · 24%
$100-$199 22 · 9%
$200-$499 32 · 13%
$500+ 31 · 12%
Store currencies
USD 261 EUR 68 INR 34 BRL 31 GBP 29 CAD 18 MXN 18 AUD 11

Among stores with pricing data, most prices fall in the $50-$99 range. The average listed price is $516. That's above the Wix average of $384.

Social media platforms

Facebook (39%), Instagram (36%), LinkedIn (30%).

Facebook
39%
Instagram
36%
LinkedIn
30%
YouTube
22%
Twitter / X
20%
TikTok
8%
Pinterest
2%

Social media adoption is strong at 59%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (6%), Google Ads (3%).

Google Analytics
6%
Google Tag Manager
6%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

67 products $61 avg 4 ads
Electronics Software Electronics
11 products $43 avg
Software Electronics Software
7 products $165 avg
Software
74 products $27 avg
Business & Industrial Education & Courses Software Digital Marketing Coaching
22 products $10 avg
Software Books
10 products $7 avg
Software

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FAQ

How many Wix SaaS & Subscriptions stores are there?

We currently track 576 active Wix stores in the SaaS & Subscriptions segment.

Are Wix SaaS & Subscriptions stores growing?

Yes. In the last 30 days, 12 new stores were indexed in the SaaS & Subscriptions segment, showing a 2% monthly growth rate.

What is the average product price in Wix SaaS & Subscriptions stores?

Among stores with pricing data, the average listed price is about $516, with the most common pricing band at $50-$99.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.