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Wix subcategory analytics
Subcategory
Updated Apr 27, 2026
Wix

696 Wix SaaS & Subscriptions Stores: Stats & Market Data (2026)

696 active Wix stores fall into the SaaS & Subscriptions segment, with 84 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Business & Industrial. 64% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

64%
Social media
1%
Meta ads
71%
Contact info
Total Stores
696
Active Wix stores
New (30d)
84
Newly added in the last 30 days
Avg. Products
34
Among 692 stores with catalog data
Avg. Price
$520
Among 280 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

79 39 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

84 new stores were added in the past 30 days (12% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 361 · 52%
10-49 285 · 41%
50-199 32 · 5%
200-999 10 · 1%
1k-4.9k 4 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
10% coverage
Business & Industrial
4% coverage
Education & Courses
2% coverage
Hardware
1% coverage
Health
1% coverage
Books & Literature 3 Apparel & Accessories 1 Arts & Entertainment 1 Food & Beverages 1 Home & Garden 1 Travel 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 34 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, India, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 72 · 26%
$25-$49 51 · 18%
$50-$99 67 · 24%
$100-$199 26 · 9%
$200-$499 31 · 11%
$500+ 33 · 12%
Store currencies
USD 340 EUR 76 INR 36 BRL 35 GBP 31 MXN 20 CAD 18 TRY 18

Among stores with pricing data, the most common price range is Under $25. The average is higher at $520 because some stores price much higher, pulling it up. That's above the Wix average of $363.

Social media platforms

Facebook (42%), Instagram (38%), LinkedIn (34%).

Facebook
42%
Instagram
38%
LinkedIn
34%
YouTube
23%
Twitter / X
21%
TikTok
7%
Pinterest
2%

Social media adoption is strong at 64%, and 1% of stores run Meta ad campaigns. That's 10 percentage points below the Wix average of 74%.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (4%), Google Ads (3%).

Google Analytics
6%
Google Tag Manager
4%
Google Ads
3%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

6 products $995 avg
Software bim software architecture tools
55 products $146 avg
Electronics Software technology enterprise
9 products $60 avg
Software Education & Courses business website online business
5 products $160 avg
Software erp solutions crm software
35 products $243 avg
Electronics Software voip phone system business telecommunication
62 products $396 avg
Software time tracking software project management tool
10 products $7 avg
Software office 365 business cloud software
8 products $75 avg
Software digital tools marketing software
24 products $1046 avg
Software email marketing growth strategies
28 products $247 avg 2 ads
Business & Industrial Electronics Software data recovery cyber law
13 products $116 avg
Software cloud software data management
6 products $37 avg
Software energy management software embedded systems

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FAQ

How many Wix SaaS & Subscriptions stores are there?

We currently track 696 active Wix stores in the SaaS & Subscriptions segment.

Are Wix SaaS & Subscriptions stores growing?

Yes. In the last 30 days, 84 new stores were indexed in the SaaS & Subscriptions segment, showing a 12% monthly growth rate.

What is the average product price in Wix SaaS & Subscriptions stores?

Among stores with pricing data, the average listed price is about $520, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.