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Wix subcategory analytics
Subcategory
Updated May 18, 2026
Wix

679 Wix SaaS & Subscriptions Stores: Stats & Market Data (2026)

679 active Wix stores fall into the SaaS & Subscriptions segment, with 85 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Software, Electronics, Business & Industrial. 64% maintain social media profiles — Facebook leads — and 1% run Meta ad campaigns.

64%
Social media
1%
Meta ads
71%
Contact info
Total Stores
679
Active Wix stores
New (30d)
85
Newly added in the last 30 days
Avg. Products
32
Among 679 stores with catalog data
Avg. Price
$499
Among 283 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

77 38 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

85 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 342 · 50%
10-49 286 · 42%
50-199 37 · 5%
200-999 11 · 2%
1k-4.9k 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Software
100% coverage
Electronics
10% coverage
Business & Industrial
4% coverage
Education & Courses
2% coverage
Hardware
1% coverage
Health
1% coverage
Books & Literature 3 Apparel & Accessories 1 Arts & Entertainment 1 Food & Beverages 1 Home & Garden 1 Travel 1

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 32 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, India, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 72 · 25%
$25-$49 55 · 19%
$50-$99 67 · 24%
$100-$199 25 · 9%
$200-$499 32 · 11%
$500+ 32 · 11%
Store currencies
USD 327 EUR 76 INR 37 BRL 32 GBP 32 MXN 21 TRY 18 CAD 16

Among stores with pricing data, the most common price range is Under $25. The average is higher at $499 because some stores price much higher, pulling it up. That's above the Wix average of $366.

Social media platforms

Facebook (42%), Instagram (38%), LinkedIn (34%).

Facebook
42%
Instagram
38%
LinkedIn
34%
YouTube
24%
Twitter / X
21%
TikTok
7%
Pinterest
2%

Social media adoption is strong at 64%, and 1% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (6%), Google Tag Manager (5%), Google Ads (4%).

Google Analytics
6%
Google Tag Manager
5%
Google Ads
4%
Facebook Pixel
2%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

43 products $54 avg 2 ads
Electronics Software electronics store software subscriptions
15 products $355 avg
Software ai apps business tools
Magorix United Kingdom
26 products $76 avg
Software audio recording career consultation
269 products $29 avg
Software social media management facebook ads
32 products $40 avg
Software software licenses digital licenses
6 products $39 avg
Software microsoft 365 license office 365 key
50 products $24 avg
Software digital marketing tools website development
26 products $17 avg
Software productivity tools digital marketing
VS Editor Portugal
67 products $16 avg
Software software tools digital solutions
12 products $56 avg
Software meditation app stress reduction
3,219 products $5 avg
Software website development graphic design
10 products $14 avg
Software financial software technology and finance

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FAQ

How many Wix SaaS & Subscriptions stores are there?

We currently track 679 active Wix stores in the SaaS & Subscriptions segment.

Are Wix SaaS & Subscriptions stores growing?

Yes. In the last 30 days, 85 new stores were indexed in the SaaS & Subscriptions segment, showing a 13% monthly growth rate.

What is the average product price in Wix SaaS & Subscriptions stores?

Among stores with pricing data, the average listed price is about $499, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.