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Wix subcategory analytics
Subcategory
Updated Apr 6, 2026
Wix

94 Wix Dolls & Plush Stores: Stats & Market Data (2026)

94 active Wix stores fall into the Dolls & Plush segment, with 2 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 1-9, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Books & Literature. 79% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

79%
Social media
5%
Meta ads
98%
Contact info
Total Stores
94
Active Wix stores
New (30d)
2
Newly added in the last 30 days
Avg. Products
156
Among 88 stores with catalog data
Avg. Price
$106
Among 63 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

2 new stores were added in the past 30 days (2% of the total). Growth has slowed, but new stores are still opening.

Products & categories

How many products stores carry, plus category breakdown.

1-9 27 · 31%
10-49 19 · 22%
50-199 26 · 30%
200-999 14 · 16%
1k-4.9k 2 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
13% coverage
Books & Literature
5% coverage
Baby & Kids
3% coverage
Home & Garden
3% coverage
Celebrations & Gifts
2% coverage
Office Supplies
2% coverage
Beauty & Cosmetics
1% coverage
Jewelry & Watches
1% coverage
Travel
1% coverage

Among stores with catalog data, most have smaller catalogs in the 1-9 product range. The average is higher at 156 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 24 · 38%
$25-$49 17 · 27%
$50-$99 11 · 17%
$100-$199 5 · 8%
$200-$499 4 · 6%
$500+ 2 · 3%
Store currencies
USD 42 GBP 13 EUR 9 AUD 7 HKD 4 CAD 3 INR 3 BRL 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $106 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (60%), Facebook (57%), TikTok (15%).

Instagram
60%
Facebook
57%
TikTok
15%
Twitter / X
15%
YouTube
15%
Pinterest
13%
LinkedIn
6%

Social media engagement is exceptionally high: 79% of stores maintain social profiles and 5% run Meta ads.

Marketing & analytics tools

Google Ads (2%), Google Analytics (2%), Google Tag Manager (2%).

Google Ads
2%
Google Analytics
2%
Google Tag Manager
2%
Pinterest Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

69 products $7 avg 2 ads
Toys & Games Apparel & Accessories handmade crochet knitted gifts
978 products $34 avg
Toys & Games doll accessories bjd dolls
14 products $12 avg
Books & Literature Toys & Games Celebrations & Gifts book lover gifts children's books
141 products $25 avg
Toys & Games collectible figures designer toys
140 products $75 avg
Toys & Games Antiques & Collectibles vintage toys collectible dolls
8 products $50 avg
Toys & Games plush toys stuffed animals
243 products $20 avg
Toys & Games funko collectibles action figures
20 products $26 avg
Baby & Kids Toys & Games baby clothing baby blanket
118 products $21 avg
Toys & Games Apparel & Accessories crochet gifts knitted toys
12 products $56 avg
Toys & Games toy store kids toys
379 products $8 avg
Toys & Games kondapalli toys
81 products $363 avg
Toys & Games dolls collectible dolls

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FAQ

How many Wix Dolls & Plush stores are there?

We currently track 94 active Wix stores in the Dolls & Plush segment.

Are Wix Dolls & Plush stores growing?

Yes. In the last 30 days, 2 new stores were indexed in the Dolls & Plush segment, showing a 2% monthly growth rate.

What is the average product price in Wix Dolls & Plush stores?

Among stores with pricing data, the average listed price is about $106, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.