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Wix topic analytics
Topic
Updated May 18, 2026
Wix

106 Wix Action figures Stores: Stats & Market Data (2026)

106 active Wix stores fall into the Action figures segment, with 29 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Antiques & Collectibles, Arts & Entertainment. 73% maintain social media profiles — Facebook leads — and 2% run Meta ad campaigns.

73%
Social media
2%
Meta ads
66%
Contact info
Total Stores
106
Active Wix stores
New (30d)
29
Newly added in the last 30 days
Avg. Products
421
Among 103 stores with catalog data
Avg. Price
$106
Among 72 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

29 new stores were added in the past 30 days — 27% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 17 · 17%
10-49 41 · 40%
50-199 13 · 13%
200-999 19 · 18%
1k-4.9k 12 · 12%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
90% coverage
Arts & Entertainment
8% coverage
Books & Literature
4% coverage
Celebrations & Gifts
2% coverage
Apparel & Accessories
1% coverage
Food & Beverages
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 421 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 25 · 35%
$25-$49 13 · 18%
$50-$99 24 · 33%
$100-$199 6 · 8%
$200-$499 1 · 1%
$500+ 3 · 4%
Store currencies
USD 60 EUR 11 GBP 7 BRL 5 ILS 3 MXN 3 CAD 2 HKD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $106 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Facebook (59%), Instagram (59%), TikTok (19%).

Facebook
59%
Instagram
59%
TikTok
19%
YouTube
16%
Twitter / X
15%
Pinterest
8%
LinkedIn
7%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Facebook Pixel (4%), Google Analytics (4%), Google Tag Manager (2%).

Facebook Pixel
4%
Google Analytics
4%
Google Tag Manager
2%
TikTok Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,573 products $14 avg
Toys & Games marvel legends power rangers
325 products $62 avg
Toys & Games Antiques & Collectibles retro video games action figures
283 products $51 avg
Toys & Games collectibles action figures
17 products $15 avg
Toys & Games he-man toys she-ra collectibles
2,687 products $7 avg
Toys & Games Arts & Entertainment collectible figures anime merchandise
9 products $23 avg
Toys & Games action figures toy store
9 products $28 avg
Toys & Games action figures toy figures
15 products $185 avg
Toys & Games toy store collectible figures
466 products $44 avg
Toys & Games gifts toys
740 products $99 avg 2 ads
Toys & Games collectibles store action figures
1,011 products $116 avg
Toys & Games Antiques & Collectibles vintage toys collectible figures
16 products $43 avg
Toys & Games Antiques & Collectibles wrestling figures 90s collectibles

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FAQ

How many Wix Action figures stores are there?

We currently track 106 active Wix stores in the Action figures segment.

Are Wix Action figures stores growing?

Yes. In the last 30 days, 29 new stores were indexed in the Action figures segment, showing a 27% monthly growth rate.

What is the average product price in Wix Action figures stores?

Among stores with pricing data, the average listed price is about $106, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.