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Wix subcategory analytics
Subcategory
Updated June 29, 2026
Wix

137 Wix Dolls & Plush Stores: Stats & Market Data (2026)

137 active Wix stores fall into the Dolls & Plush segment, with 16 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Home & Garden. 72% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

72%
Social media
1%
Meta ads
66%
Contact info
Total Stores
137
Active Wix stores
New (30d)
16
Newly added in the last 30 days
Avg. Products
171
Among 135 stores with catalog data
Avg. Price
$94
Among 86 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

20 10 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

16 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Wix average of 27%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 23 · 17%
10-49 50 · 37%
50-199 38 · 28%
200-999 20 · 15%
1k-4.9k 4 · 3%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
100% coverage
Apparel & Accessories
12% coverage
Home & Garden
7% coverage
Baby & Kids
4% coverage
Books & Literature
3% coverage
Celebrations & Gifts
3% coverage
Arts & Entertainment
1% coverage
Jewelry & Watches
1% coverage
Beauty & Cosmetics
1% coverage
Office Supplies
1% coverage
Travel
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 171 because some stores carry much larger inventories. That's larger than the Wix average of 68. The strongest country concentrations are United States, United Kingdom, France.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 34 · 40%
$25-$49 23 · 27%
$50-$99 14 · 16%
$100-$199 9 · 10%
$200-$499 3 · 3%
$500+ 3 · 3%
Store currencies
USD 60 EUR 22 GBP 13 AUD 7 CAD 5 BRL 4 HKD 4 ILS 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $94 because some stores price much higher, pulling it up. That's below the Wix average of $371.

Social media platforms

Instagram (53%), Facebook (50%), YouTube (15%).

Instagram
53%
Facebook
50%
YouTube
15%
Pinterest
12%
TikTok
12%
Twitter / X
12%
LinkedIn
4%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 1% run Meta ads. That's 9 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Ads (3%), Google Tag Manager (2%), Google Analytics (1%).

Google Ads
3%
Google Tag Manager
2%
Google Analytics
1%
Facebook Pixel
1%
Pinterest Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

Home | Trapped Doll United States
20 products $549 avg
Toys & Games
56 products $101 avg
Toys & Games Apparel & Accessories Gifts
131 products $19 avg
Toys & Games Apparel & Accessories
207 products $62 avg
Toys & Games
849 products $52 avg
Toys & Games Toys
8 products $50 avg
Toys & Games Toys
71 products $7 avg
Toys & Games Apparel & Accessories Toys
59 products $25 avg
Toys & Games
3,139 products $24 avg
Toys & Games Gifts Toys
15 products $149 avg
Toys & Games
978 products $34 avg
Toys & Games
109 products $29 avg
Toys & Games Baby & Kids Toys Baby Products

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FAQ

How many Wix Dolls & Plush stores are there?

We currently track 137 active Wix stores in the Dolls & Plush segment.

Are Wix Dolls & Plush stores growing?

Yes. In the last 30 days, 16 new stores were indexed in the Dolls & Plush segment, showing a 12% monthly growth rate.

What is the average product price in Wix Dolls & Plush stores?

Among stores with pricing data, the average listed price is about $94, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.