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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

87 Wix Toy store Stores: Stats & Market Data (2026)

87 active Wix stores fall into the Toy store segment, with 14 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Apparel & Accessories, Books & Literature. 82% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

82%
Social media
5%
Meta ads
67%
Contact info
Total Stores
87
Active Wix stores
New (30d)
14
Newly added in the last 30 days
Avg. Products
347
Among 85 stores with catalog data
Avg. Price
$314
Among 62 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

14 7 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

14 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 16 · 19%
10-49 34 · 40%
50-199 12 · 14%
200-999 12 · 14%
1k-4.9k 11 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
98% coverage
Apparel & Accessories
2% coverage
Books & Literature
2% coverage
Celebrations & Gifts
2% coverage
Home & Garden
2% coverage
Arts & Entertainment
1% coverage
Education & Courses
1% coverage
Electronics
1% coverage
Furniture
1% coverage
Hardware
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 347 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 28 · 45%
$25-$49 18 · 29%
$50-$99 8 · 13%
$100-$199 3 · 5%
$200-$499 1 · 2%
$500+ 4 · 6%
Store currencies
USD 40 EUR 8 GBP 7 BRL 4 MXN 4 AUD 3 HKD 3 CAD 2

Among stores with pricing data, the most common price range is Under $25. The average is higher at $314 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (68%), Facebook (59%), Twitter / X (17%).

Instagram
68%
Facebook
59%
Twitter / X
17%
TikTok
16%
YouTube
14%
LinkedIn
8%
Pinterest
3%

Social media engagement is exceptionally high: 82% of stores maintain social profiles and 5% run Meta ads. That's 8 percentage points above the Wix average of 74%.

Marketing & analytics tools

Google Tag Manager (5%), Facebook Pixel (2%), Google Ads (1%).

Google Tag Manager
5%
Facebook Pixel
2%
Google Ads
1%
Google Analytics
1%
Pinterest Pixel
1%
TikTok Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

1,013 products $15 avg 1 ads
Toys & Games funko pops toy store
11 products $20 avg
Toys & Games children's toys kids toys
7 products $22 avg
Toys & Games plush toys toy store
497 products $15 avg
Toys & Games blind box toys collectible figures
26 products $2649 avg
Toys & Games toy store game store
3,332 products $20 avg
Toys & Games nanoblock shiba inu
215 products $925 avg
Hardware Home & Garden Toys & Games diy tools home decor
20 products $30 avg
Celebrations & Gifts Toys & Games Home & Garden gift shop novelty items
604 products $18 avg 2 ads
Toys & Games collectible toys diecast cars
9 products $23 avg
Toys & Games action figures toy store
26 products $41 avg
Toys & Games toy store imaginative toys

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FAQ

How many Wix Toy store stores are there?

We currently track 87 active Wix stores in the Toy store segment.

Are Wix Toy store stores growing?

Yes. In the last 30 days, 14 new stores were indexed in the Toy store segment, showing a 16% monthly growth rate.

What is the average product price in Wix Toy store stores?

Among stores with pricing data, the average listed price is about $314, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.