Use Cases Features Pricing API Log in
Wix topic analytics
Topic
Updated June 8, 2026
Wix

86 Wix Toy store Stores: Stats & Market Data (2026)

86 active Wix stores fall into the Toy store segment, with 9 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Books & Literature, Celebrations & Gifts. 76% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

76%
Social media
5%
Meta ads
70%
Contact info
Total Stores
86
Active Wix stores
New (30d)
9
Newly added in the last 30 days
Avg. Products
348
Among 84 stores with catalog data
Avg. Price
$266
Among 64 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

13 6 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

9 new stores were added in the past 30 days (10% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 15 · 18%
10-49 29 · 35%
50-199 14 · 17%
200-999 15 · 18%
1k-4.9k 11 · 13%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
98% coverage
Books & Literature
2% coverage
Celebrations & Gifts
2% coverage
Home & Garden
2% coverage
Apparel & Accessories
1% coverage
Arts & Entertainment
1% coverage
Education & Courses
1% coverage
Furniture
1% coverage
Hardware
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 348 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, Mexico.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 30 · 47%
$25-$49 19 · 30%
$50-$99 6 · 9%
$100-$199 4 · 6%
$200-$499 2 · 3%
$500+ 3 · 5%
Store currencies
USD 38 EUR 9 GBP 6 MXN 5 CAD 4 AUD 3 BRL 3 HKD 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $266 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (65%), Facebook (56%), TikTok (15%).

Instagram
65%
Facebook
56%
TikTok
15%
YouTube
15%
Twitter / X
14%
LinkedIn
9%
Pinterest
1%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 5% run Meta ads. That's 12 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Tag Manager (2%), Facebook Pixel (1%), Google Ads (1%).

Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
1%
Google Analytics
1%

Need store-level data?

Export emails, social profiles, and tech stacks for every store in this segment.

Start Free Trial

Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,323 products $22 avg
Toys & Games trading card games collectables
8 products $2 avg
Toys & Games cartoon action figures collectible figures
782 products $63 avg
Toys & Games bjd dolls collectible dolls
33 products $27 avg
Toys & Games funko pop collectibles toy store
369 products $42 avg
Toys & Games funko pop collectible figures
15 products $185 avg
Toys & Games toy store collectible figures
120 products $59 avg
Toys & Games button games toy store
150 products $13 avg
Toys & Games kids toys educational games
155 products $30 avg
Toys & Games 3d printed toys custom 3d printed gifts
9 products $23 avg
Toys & Games action figures toy store
1,431 products $17 avg
Toys & Games Books & Literature toy store children's books

Want the full dataset?

Access complete store details - emails, phone numbers, social profiles, tech stack - and export unlimited data as CSV.

Start Free Trial

FAQ

How many Wix Toy store stores are there?

We currently track 86 active Wix stores in the Toy store segment.

Are Wix Toy store stores growing?

Yes. In the last 30 days, 9 new stores were indexed in the Toy store segment, showing a 10% monthly growth rate.

What is the average product price in Wix Toy store stores?

Among stores with pricing data, the average listed price is about $266, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.