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Topic
Updated Apr 27, 2026
Wix

109 Wix Children's toys Stores: Stats & Market Data (2026)

109 active Wix stores fall into the Children's toys segment, with 5 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Arts & Entertainment. 76% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

76%
Social media
0%
Meta ads
69%
Contact info
Total Stores
109
Active Wix stores
New (30d)
5
Newly added in the last 30 days
Avg. Products
227
Among 107 stores with catalog data
Avg. Price
$248
Among 87 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

6 3 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

5 new stores were added in the past 30 days (5% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 13%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 26 · 24%
10-49 41 · 38%
50-199 18 · 17%
200-999 15 · 14%
1k-4.9k 7 · 7%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
86% coverage
Baby & Kids
11% coverage
Arts & Entertainment
4% coverage
Home & Garden
4% coverage
Apparel & Accessories
2% coverage
Celebrations & Gifts
2% coverage
Books & Literature
1% coverage
Travel
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 227 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 42 · 48%
$25-$49 26 · 30%
$50-$99 9 · 10%
$100-$199 2 · 2%
$200-$499 4 · 5%
$500+ 4 · 5%
Store currencies
USD 31 EUR 15 GBP 11 AUD 10 BRL 8 INR 7 MXN 5 ILS 3

Among stores with pricing data, the most common price range is Under $25. The average is higher at $248 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (69%), Facebook (57%), TikTok (16%).

Instagram
69%
Facebook
57%
TikTok
16%
YouTube
13%
Twitter / X
8%
LinkedIn
5%
Pinterest
5%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 0% run Meta ads.

Marketing & analytics tools

Google Analytics (5%), Google Tag Manager (2%), Pinterest Pixel (2%).

Google Analytics
5%
Google Tag Manager
2%
Pinterest Pixel
2%
Facebook Pixel
1%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

8 products $21 avg
Toys & Games music plush toys soft toys
17 products $27 avg
Arts & Entertainment children's toys animation studio
18 products $25 avg
Toys & Games interactive puppets children's toys
2,296 products $13 avg
Toys & Games Celebrations & Gifts children's toys gifts
52 products $22 avg
Toys & Games children's toys branded toys
11 products $20 avg
Toys & Games children's toys kids toys
24 products $7 avg
Toys & Games children's toys nature play kits
1,043 products $66 avg
Toys & Games jouéclub toys for children
41 products $21 avg
Toys & Games children's toys roleplay playset
148 products $17 avg
Toys & Games cyclist toys toy figurines
30 products $86 avg
Toys & Games motor skills toys children's toys
10 products $7 avg
Baby & Kids kids activities children's toys

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FAQ

How many Wix Children's toys stores are there?

We currently track 109 active Wix stores in the Children's toys segment.

Are Wix Children's toys stores growing?

Yes. In the last 30 days, 5 new stores were indexed in the Children's toys segment, showing a 5% monthly growth rate.

What is the average product price in Wix Children's toys stores?

Among stores with pricing data, the average listed price is about $248, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.