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Wix topic analytics
Topic
Updated June 8, 2026
Wix

123 Wix Children's toys Stores: Stats & Market Data (2026)

123 active Wix stores fall into the Children's toys segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Home & Garden. 72% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

72%
Social media
1%
Meta ads
73%
Contact info
Total Stores
123
Active Wix stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
295
Among 121 stores with catalog data
Avg. Price
$268
Among 99 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

18 9 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

15 new stores were added in the past 30 days (12% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 23 · 19%
10-49 46 · 38%
50-199 25 · 21%
200-999 18 · 15%
1k-4.9k 8 · 7%
5k+ 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
84% coverage
Baby & Kids
17% coverage
Home & Garden
3% coverage
Arts & Entertainment
2% coverage
Celebrations & Gifts
2% coverage
Food & Beverages
2% coverage
Apparel & Accessories
2% coverage
Books & Literature
1% coverage
Travel
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 295 because some stores carry much larger inventories. That's larger than the Wix average of 73. The strongest country concentrations are United States, United Kingdom, Australia.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 45 · 45%
$25-$49 30 · 30%
$50-$99 13 · 13%
$100-$199 3 · 3%
$200-$499 3 · 3%
$500+ 5 · 5%
Store currencies
USD 32 EUR 18 GBP 12 AUD 10 BRL 10 INR 7 MXN 5 CAD 4

Among stores with pricing data, the most common price range is Under $25. The average is higher at $268 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (63%), Facebook (54%), TikTok (14%).

Instagram
63%
Facebook
54%
TikTok
14%
YouTube
10%
Pinterest
7%
Twitter / X
7%
LinkedIn
4%

Social media engagement is exceptionally high: 72% of stores maintain social profiles and 1% run Meta ads. That's 8 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Analytics (4%), Google Tag Manager (2%), Pinterest Pixel (2%).

Google Analytics
4%
Google Tag Manager
2%
Pinterest Pixel
2%
Facebook Pixel
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

239 products $8 avg
Toys & Games kids gift store children's toys
52 products $22 avg
Toys & Games children's toys branded toys
78 products $21 avg
Baby & Kids infant products children's toys
103 products $16 avg
Toys & Games plush toys children's toys
30 products $12 avg
Toys & Games children's toys squeaky toys
7 products $26 avg
Toys & Games children's toys games for kids
13 products $2 avg
Toys & Games toy store kids toys
17 products $27 avg
Arts & Entertainment children's toys animation studio
120 products $59 avg
Toys & Games button games toy store
38 products $1573 avg
Toys & Games video games children's toys
32 products $321 avg
Toys & Games battery-powered cars children's toys
5 products $7 avg
Toys & Games kids toys children's toys

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FAQ

How many Wix Children's toys stores are there?

We currently track 123 active Wix stores in the Children's toys segment.

Are Wix Children's toys stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Children's toys segment, showing a 12% monthly growth rate.

What is the average product price in Wix Children's toys stores?

Among stores with pricing data, the average listed price is about $268, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.