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Wix topic analytics
Topic
Updated May 18, 2026
Wix

176 Wix Kids toys Stores: Stats & Market Data (2026)

176 active Wix stores fall into the Kids toys segment, with 50 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Toys & Games, Baby & Kids, Apparel & Accessories. 69% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

69%
Social media
2%
Meta ads
68%
Contact info
Total Stores
176
Active Wix stores
New (30d)
50
Newly added in the last 30 days
Avg. Products
132
Among 175 stores with catalog data
Avg. Price
$64
Among 115 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

36 18 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

50 new stores were added in the past 30 days — 28% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 39 · 22%
10-49 67 · 38%
50-199 37 · 21%
200-999 28 · 16%
1k-4.9k 4 · 2%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
89% coverage
Baby & Kids
20% coverage
Apparel & Accessories
12% coverage
Home & Garden
10% coverage
Arts & Entertainment
5% coverage
Books & Literature
5% coverage
Celebrations & Gifts
2% coverage
Electronics
2% coverage
Food & Beverages
2% coverage
Education & Courses
1% coverage
Jewelry & Watches
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 132 because some stores carry much larger inventories. That's larger than the Wix average of 78. The strongest country concentrations are United States, United Kingdom, Israel.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 68 · 59%
$25-$49 26 · 23%
$50-$99 16 · 14%
$100-$199 2 · 2%
$500+ 3 · 3%
Store currencies
USD 67 GBP 22 EUR 13 ILS 9 AUD 8 CAD 8 MXN 7 BRL 6

Among stores with pricing data, the most common price range is Under $25. The average is higher at $64 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (51%), Facebook (49%), Pinterest (14%).

Instagram
51%
Facebook
49%
Pinterest
14%
TikTok
12%
YouTube
10%
Twitter / X
7%
LinkedIn
6%

Social media adoption is strong at 69%, and 2% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (1%), Facebook Pixel (1%).

Google Analytics
3%
Google Tag Manager
1%
Facebook Pixel
1%
Google Ads
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

1,160 products $5 avg 1 ads
Baby & Kids Toys & Games Books & Literature children activities kids educational
488 products $993 avg
Toys & Games kids toys children's gifts
155 products $61 avg
Toys & Games plush toys gifts
Home | My Store United Kingdom
32 products $59 avg
Toys & Games Baby & Kids Apparel & Accessories kids toys baby clothes
5 products $20 avg
Toys & Games creative toys educational toys
988 products $15 avg
Toys & Games Celebrations & Gifts kids toys party supplies
10 products $20 avg
Toys & Games stuffed animals kids toys
8 products $22 avg
Toys & Games kids toys children's educational
5 products $15 avg
Toys & Games toy store educational games
149 products $20 avg
Toys & Games branded toys toy store
103 products $55 avg
Toys & Games handmade toys kids toys

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FAQ

How many Wix Kids toys stores are there?

We currently track 176 active Wix stores in the Kids toys segment.

Are Wix Kids toys stores growing?

Yes. In the last 30 days, 50 new stores were indexed in the Kids toys segment, showing a 28% monthly growth rate.

What is the average product price in Wix Kids toys stores?

Among stores with pricing data, the average listed price is about $64, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.