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Topic
Updated Apr 27, 2026
Wix

34 Wix Balayage Stores: Stats & Market Data (2026)

34 active Wix stores fall into the Balayage segment, with 1 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Beauty & Cosmetics, Apparel & Accessories. 91% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

91%
Social media
0%
Meta ads
71%
Contact info
Total Stores
34
Active Wix stores
New (30d)
1
Newly added in the last 30 days
Avg. Products
42
Among 34 stores with catalog data
Avg. Price
$102
Among 16 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

2 1 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

1 new stores were added in the past 30 days (3% of the total). Growth has slowed, but new stores are still opening. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 8 · 24%
10-49 19 · 56%
50-199 5 · 15%
200-999 2 · 6%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Beauty & Cosmetics
85% coverage
Apparel & Accessories
12% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 42 because some stores carry much larger inventories. That's smaller than the Wix average of 78. The strongest country concentrations are United States, Canada, United Kingdom.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 2 · 12%
$25-$49 8 · 50%
$50-$99 3 · 19%
$100-$199 1 · 6%
$200-$499 1 · 6%
$500+ 1 · 6%
Store currencies
USD 21 CAD 6 GBP 3 AUD 2 EUR 1 SEK 1

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $102 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (88%), Facebook (76%), TikTok (12%).

Instagram
88%
Facebook
76%
TikTok
12%
Pinterest
6%
Twitter / X
6%
YouTube
6%
LinkedIn
3%

Social media engagement is exceptionally high: 91% of stores maintain social profiles and 0% run Meta ads. That's 17 percentage points above the Wix average of 74%.

Marketing & analytics tools

Google Tag Manager (9%), Google Analytics (6%).

Google Tag Manager
9%
Google Analytics
6%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

173 products $83 avg
Beauty & Cosmetics organic hair salon natural hair products
12 products $56 avg
Beauty & Cosmetics hair salon beauty services
16 products $23 avg
Beauty & Cosmetics hair extensions balayage
16 products
Apparel & Accessories Beauty & Cosmetics hair extensions hawaii luxury hair products
12 products
Beauty & Cosmetics hair salon hair services
22 products
Beauty & Cosmetics hair extensions balayage
63 products
Beauty & Cosmetics salon boise color treatment
12 products
Beauty & Cosmetics salon indianapolis hair styling
12 products
Beauty & Cosmetics eco-friendly hair salon hair spa
12 products $46 avg
Beauty & Cosmetics luxury hair extensions balayage

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FAQ

How many Wix Balayage stores are there?

We currently track 34 active Wix stores in the Balayage segment.

Are Wix Balayage stores growing?

Yes. In the last 30 days, 1 new stores were indexed in the Balayage segment, showing a 3% monthly growth rate.

What is the average product price in Wix Balayage stores?

Among stores with pricing data, the average listed price is about $102, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.