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Wix country analytics
Country
Updated July 13, 2026
Wix

2,272 Wix Stores in Sweden: Stats & Trends (2026)

We track 2,272 active Wix stores in Sweden, with 557 newly added in the last 30 days (25% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 67% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

67%
Social media
0%
Meta ads
70%
Contact info
Total Stores
2,272
Active Wix stores
New (30d)
557
Newly added in the last 30 days
Avg. Products
63
Among 2,165 stores with catalog data
Avg. Price
$365
Among 994 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

522 261 0
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul

557 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 849 · 39%
10-49 915 · 42%
50-199 295 · 14%
200-999 88 · 4%
1k-4.9k 17 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
11% coverage
Home & Garden
7% coverage
Apparel & Accessories
5% coverage
Beauty & Cosmetics
3% coverage
Food & Beverages
3% coverage
Health
3% coverage
Education & Courses
2% coverage
Jewelry & Watches
2% coverage
Sporting Goods
2% coverage
Celebrations & Gifts
1% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 63 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 352 · 35%
$25-$49 207 · 21%
$50-$99 135 · 14%
$100-$199 96 · 10%
$200-$499 106 · 11%
$500+ 98 · 10%
Store currencies
SEK 1,912 EUR 122 USD 36 GBP 6 NOK 2 AUD 1 CAD 1 CHF 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $365 because some stores price much higher, pulling it up. That's below the Wix average of $383.

Social media platforms

Instagram (59%), Facebook (43%), LinkedIn (11%).

Instagram
59%
Facebook
43%
LinkedIn
11%
YouTube
11%
TikTok
8%
Twitter / X
3%
Pinterest
2%

Social media adoption is strong at 67%, and 0% of stores run Meta ad campaigns. That's 8 percentage points above the Wix average of 59%.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
2%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

52 products $86 avg
Home & Garden
7 products $150 avg
Vehicles & Parts
27 products $16 avg
192 products $128 avg
Apparel & Accessories
27 products $102 avg
Health
22 products $207 avg
Arts & Entertainment Art Supplies
21 products $96 avg
Jewelry & Watches Jewelry Fashion Accessories
107 products $92 avg
Arts & Entertainment Gifts
11 products $13 avg
Arts & Entertainment Craft Supplies
9 products $43 avg
Arts & Entertainment Graphic Design
108 products $18 avg
Celebrations & Gifts Books & Literature

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FAQ

How many Wix stores are in Sweden?

Our database tracks 2,272 active Wix stores in Sweden.

How fast is the Sweden Wix market growing?

In the past 30 days, 557 new Wix stores were indexed in Sweden, reflecting a 25% monthly growth rate.

What is the average catalog size for Sweden Wix stores?

Among Wix stores in Sweden with catalog data, the average is about 63 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.