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Wix country analytics
Country
Updated Apr 27, 2026
Wix

1,182 Wix Stores in Sweden: Stats & Trends (2026)

We track 1,182 active Wix stores in Sweden, with 174 newly added in the last 30 days (15% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
78%
Contact info
Total Stores
1,182
Active Wix stores
New (30d)
174
Newly added in the last 30 days
Avg. Products
64
Among 1,168 stores with catalog data
Avg. Price
$327
Among 648 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

172 86 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

174 new stores were added in the past 30 days (15% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 426 · 36%
10-49 506 · 43%
50-199 166 · 14%
200-999 62 · 5%
1k-4.9k 7 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
20% coverage
Home & Garden
12% coverage
Apparel & Accessories
9% coverage
Beauty & Cosmetics
6% coverage
Education & Courses
5% coverage
Food & Beverages
5% coverage
Health
5% coverage
Sporting Goods
3% coverage
Jewelry & Watches
3% coverage
Celebrations & Gifts
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 64 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 218 · 34%
$25-$49 128 · 20%
$50-$99 97 · 15%
$100-$199 69 · 11%
$200-$499 78 · 12%
$500+ 58 · 9%
Store currencies
SEK 1,052 EUR 70 USD 28 GBP 4 AUD 1 HUF 1 NOK 1 PLN 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $327 because some stores price much higher, pulling it up. That's below the Wix average of $362.

Social media platforms

Instagram (68%), Facebook (50%), LinkedIn (14%).

Instagram
68%
Facebook
50%
LinkedIn
14%
YouTube
12%
TikTok
9%
Twitter / X
4%
Pinterest
2%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Tag Manager (3%), Google Analytics (3%), Google Ads (2%).

Google Tag Manager
3%
Google Analytics
3%
Google Ads
2%
Facebook Pixel
1%
TikTok Pixel
0%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

12 products $6 avg
Home & Garden home decor garden
38 products $444 avg
Arts & Entertainment music promotion services music marketing
847 products $3377 avg
Jewelry & Watches gold jewelry diamond jewelry
51 products $37 avg
Apparel & Accessories fashion clothing
104 products $306 avg
Arts & Entertainment art store painting shop
402 products $377 avg
Arts & Entertainment art prints swedish art
39 products $122 avg
Home & Garden tableware table setting
142 products $194 avg
Wedding wedding dresses bridal wear
27 products $59 avg
Apparel & Accessories exclusive fashion clothing store
21 products $12 avg
Home & Garden swedish decor dalahund

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FAQ

How many Wix stores are in Sweden?

Our database tracks 1,182 active Wix stores in Sweden.

How fast is the Sweden Wix market growing?

In the past 30 days, 174 new Wix stores were indexed in Sweden, reflecting a 15% monthly growth rate.

What is the average catalog size for Sweden Wix stores?

Among Wix stores in Sweden with catalog data, the average is about 64 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.