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Wix country analytics
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Updated June 8, 2026
Wix

1,838 Wix Stores in Sweden: Stats & Trends (2026)

We track 1,838 active Wix stores in Sweden, with 644 newly added in the last 30 days (35% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 69% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

69%
Social media
0%
Meta ads
72%
Contact info
Total Stores
1,838
Active Wix stores
New (30d)
644
Newly added in the last 30 days
Avg. Products
65
Among 1,830 stores with catalog data
Avg. Price
$402
Among 897 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

559 279 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

644 new stores were added in the past 30 days — 35% of the total, making this one of the fastest-growing areas on the platform.

Products & categories

How many products stores carry, plus category breakdown.

1-9 695 · 38%
10-49 760 · 42%
50-199 277 · 15%
200-999 81 · 4%
1k-4.9k 16 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
14% coverage
Home & Garden
9% coverage
Apparel & Accessories
6% coverage
Beauty & Cosmetics
4% coverage
Education & Courses
3% coverage
Food & Beverages
3% coverage
Health
3% coverage
Celebrations & Gifts
2% coverage
Jewelry & Watches
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 65 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 312 · 35%
$25-$49 178 · 20%
$50-$99 128 · 14%
$100-$199 98 · 11%
$200-$499 88 · 10%
$500+ 93 · 10%
Store currencies
SEK 1,496 EUR 101 USD 39 GBP 8 AUD 1 CAD 1 HRK 1 HUF 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $402 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Instagram (62%), Facebook (45%), LinkedIn (12%).

Instagram
62%
Facebook
45%
LinkedIn
12%
YouTube
12%
TikTok
8%
Twitter / X
4%
Pinterest
2%

Social media adoption is strong at 69%, and 0% of stores run Meta ad campaigns.

Marketing & analytics tools

Google Analytics (3%), Google Tag Manager (3%), Google Ads (2%).

Google Analytics
3%
Google Tag Manager
3%
Google Ads
2%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

6 products $69 avg 1 ads
Food & Beverages cacao ceremony herbal medicine
81 products $42 avg
Arts & Entertainment music artist glowtune
12 products $25 avg
Home & Garden home decor
225 products $124 avg
Apparel & Accessories indian clothing sweden shopping
235 products $236 avg
Apparel & Accessories custom clothing sustainable fashion
17 products $22 avg
Home & Garden home decor kitchen accessories
42 products $131 avg
Apparel & Accessories leather tote bag designer handbag
9 products $97 avg
Celebrations & Gifts flower delivery gothenburg gifts
17 products $20 avg
Beauty & Cosmetics lip balm hair repair
8 products $22 avg
Arts & Entertainment tattoo artist muralist art

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FAQ

How many Wix stores are in Sweden?

Our database tracks 1,838 active Wix stores in Sweden.

How fast is the Sweden Wix market growing?

In the past 30 days, 644 new Wix stores were indexed in Sweden, reflecting a 35% monthly growth rate.

What is the average catalog size for Sweden Wix stores?

Among Wix stores in Sweden with catalog data, the average is about 65 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.