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Wix country analytics
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Updated June 22, 2026
Wix

1,931 Wix Stores in Sweden: Stats & Trends (2026)

We track 1,931 active Wix stores in Sweden, with 491 newly added in the last 30 days (25% of the current base). Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Arts & Entertainment, Home & Garden, Apparel & Accessories. 69% maintain social media profiles — Instagram leads — and 0% run Meta ad campaigns.

69%
Social media
0%
Meta ads
72%
Contact info
Total Stores
1,931
Active Wix stores
New (30d)
491
Newly added in the last 30 days
Avg. Products
59
Among 1,925 stores with catalog data
Avg. Price
$389
Among 888 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

446 223 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

491 new stores were added in the past 30 days — 25% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 32%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 740 · 38%
10-49 822 · 43%
50-199 272 · 14%
200-999 76 · 4%
1k-4.9k 14 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Arts & Entertainment
13% coverage
Home & Garden
8% coverage
Apparel & Accessories
6% coverage
Beauty & Cosmetics
4% coverage
Food & Beverages
3% coverage
Education & Courses
3% coverage
Health
3% coverage
Jewelry & Watches
2% coverage
Celebrations & Gifts
2% coverage
Sporting Goods
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 59 because some stores carry much larger inventories. The most popular store categories in this market are Arts & Entertainment, Home & Garden, Apparel & Accessories.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 303 · 34%
$25-$49 187 · 21%
$50-$99 123 · 14%
$100-$199 88 · 10%
$200-$499 90 · 10%
$500+ 97 · 11%
Store currencies
SEK 1,621 EUR 107 USD 38 GBP 6 AUD 1 CAD 1 CHF 1 CZK 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $389 because some stores price much higher, pulling it up. That's above the Wix average of $368.

Social media platforms

Instagram (61%), Facebook (44%), LinkedIn (12%).

Instagram
61%
Facebook
44%
LinkedIn
12%
YouTube
11%
TikTok
8%
Twitter / X
4%
Pinterest
2%

Social media adoption is strong at 69%, and 0% of stores run Meta ad campaigns. That's 6 percentage points above the Wix average of 63%.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Google Ads (1%).

Google Analytics
2%
Google Tag Manager
2%
Google Ads
1%
Facebook Pixel
1%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

63 products $212 avg 1 ads
Electronics Car Accessories
161 products $100 avg
Home & Garden Flowers & Florists
8 products $25 avg
Arts & Entertainment Music
380 products $51 avg
Arts & Entertainment Tools Art
8 products $50 avg
Arts & Entertainment Art
13 products $4608 avg
Sporting Goods Cycling
23 products $65 avg
Jewelry & Watches Jewelry Fashion Accessories
16 products $4 avg
Food & Beverages
183 products $11 avg
Apparel & Accessories
36 products $27 avg
Animals & Pet Supplies Pet Accessories Dog Accessories

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FAQ

How many Wix stores are in Sweden?

Our database tracks 1,931 active Wix stores in Sweden.

How fast is the Sweden Wix market growing?

In the past 30 days, 491 new Wix stores were indexed in Sweden, reflecting a 25% monthly growth rate.

What is the average catalog size for Sweden Wix stores?

Among Wix stores in Sweden with catalog data, the average is about 59 products. The most common catalog size range is 10-49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.