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Wix topic analytics
Topic
Updated June 8, 2026
Wix

113 Wix Birthday cakes Stores: Stats & Market Data (2026)

113 active Wix stores fall into the Birthday cakes segment, with 15 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Food & Beverages, Celebrations & Gifts, Wedding. 84% maintain social media profiles — Instagram leads — and 3% run Meta ad campaigns.

84%
Social media
3%
Meta ads
74%
Contact info
Total Stores
113
Active Wix stores
New (30d)
15
Newly added in the last 30 days
Avg. Products
93
Among 113 stores with catalog data
Avg. Price
$64
Among 69 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

16 8 0
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun

15 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Wix average of 36%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 28 · 25%
10-49 50 · 44%
50-199 23 · 20%
200-999 11 · 10%
1k-4.9k 1 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Food & Beverages
63% coverage
Celebrations & Gifts
41% coverage
Wedding
3% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 93 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 18 · 26%
$25-$49 26 · 38%
$50-$99 16 · 23%
$100-$199 7 · 10%
$200-$499 1 · 1%
$500+ 1 · 1%
Store currencies
USD 48 GBP 19 EUR 10 CAD 8 AUD 7 INR 5 SGD 4 JPY 3

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $64 because some stores price much higher, pulling it up. That's below the Wix average of $368.

Social media platforms

Instagram (80%), Facebook (59%), Pinterest (11%).

Instagram
80%
Facebook
59%
Pinterest
11%
TikTok
11%
Twitter / X
9%
YouTube
5%
LinkedIn
2%

Social media engagement is exceptionally high: 84% of stores maintain social profiles and 3% run Meta ads. That's 20 percentage points above the Wix average of 64%.

Marketing & analytics tools

Google Ads (3%), Google Tag Manager (3%), Facebook Pixel (1%).

Google Ads
3%
Google Tag Manager
3%
Facebook Pixel
1%
Google Analytics
1%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

89 products $52 avg
Celebrations & Gifts handcrafted cakes celebration treats
12 products $6 avg 3 ads
Food & Beverages bakery cakes
18 products $30 avg
Food & Beverages cakes wedding cakes
163 products $55 avg
Celebrations & Gifts cake shop handcrafted cakes
7 products $13 avg
Celebrations & Gifts birthday cakes custom cakes
22 products $10 avg
Food & Beverages birthday cakes online cake shop
17 products $7 avg
Celebrations & Gifts custom cakes desserts
258 products $8 avg
Celebrations & Gifts birthday cakes cupcakes
7 products $27 avg
Food & Beverages custom cakes birthday cakes
255 products $38 avg
Food & Beverages Celebrations & Gifts cookie decorating kits biscuit gifts
12 products $69 avg
Food & Beverages cakes rum cakes
428 products $85 avg
Food & Beverages cakes birthday cakes

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FAQ

How many Wix Birthday cakes stores are there?

We currently track 113 active Wix stores in the Birthday cakes segment.

Are Wix Birthday cakes stores growing?

Yes. In the last 30 days, 15 new stores were indexed in the Birthday cakes segment, showing a 13% monthly growth rate.

What is the average product price in Wix Birthday cakes stores?

Among stores with pricing data, the average listed price is about $64, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.