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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

821 Wix Collectibles Stores: Stats & Market Data (2026)

821 active Wix stores fall into the Collectibles segment, with 47 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Antiques & Collectibles, Toys & Games, Arts & Entertainment. 76% maintain social media profiles — Instagram leads — and 2% run Meta ad campaigns.

76%
Social media
2%
Meta ads
97%
Contact info
Total Stores
821
Active Wix stores
New (30d)
47
Newly added in the last 30 days
Avg. Products
253
Among 773 stores with catalog data
Avg. Price
$327
Among 540 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

45 22 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

47 new stores were added in the past 30 days (6% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 203 · 26%
10-49 247 · 32%
50-199 171 · 22%
200-999 111 · 14%
1k-4.9k 36 · 5%
5k+ 5 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Toys & Games
17% coverage
Arts & Entertainment
12% coverage
Books & Literature
3% coverage
Apparel & Accessories
1% coverage
Celebrations & Gifts
1% coverage
Home & Garden
1% coverage
Electronics 2 Food & Beverages 2 Furniture 1 Hardware 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 253 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 142 · 26%
$25-$49 102 · 19%
$50-$99 114 · 21%
$100-$199 77 · 14%
$200-$499 52 · 10%
$500+ 53 · 10%
Store currencies
USD 457 EUR 94 GBP 90 CAD 37 AUD 28 BRL 14 HKD 12 INR 12

Among stores with pricing data, the most common price range is Under $25. The average is higher at $327 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (61%), Facebook (51%), YouTube (14%).

Instagram
61%
Facebook
51%
YouTube
14%
TikTok
14%
Twitter / X
11%
Pinterest
7%
LinkedIn
6%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 2% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (1%), TikTok Pixel (1%).

Google Analytics
2%
Google Tag Manager
1%
TikTok Pixel
1%
Google Ads
0%
Pinterest Pixel
0%
Facebook Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

68 products $53 avg 1 ads
437 products $52 avg 1 ads
Toys & Games diecast model-cars
985 products $10 avg 1 ads
70 products $2557 avg
Toys & Games Books & Literature custom dolls collectibles
533 products $96 avg
Antiques & Collectibles antiques collectibles
13 products $67 avg
Antiques & Collectibles antiques vintage
555 products $16 avg
Antiques & Collectibles vintage jewelry home decor
222 products $33 avg
Celebrations & Gifts holiday decorations collectibles
147 products $64 avg
Toys & Games sports cards group breaks
3,428 products $125 avg
Toys & Games toy soldiers collectibles
189 products $13 avg
Toys & Games pokemon cards trading cards
3,137 products $10 avg 1 ads
Toys & Games miniatures tabletop

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FAQ

How many Wix Collectibles stores are there?

We currently track 821 active Wix stores in the Collectibles segment.

Are Wix Collectibles stores growing?

Yes. In the last 30 days, 47 new stores were indexed in the Collectibles segment, showing a 6% monthly growth rate.

What is the average product price in Wix Collectibles stores?

Among stores with pricing data, the average listed price is about $327, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.