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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

55 Wix Fan merchandise Stores: Stats & Market Data (2026)

55 active Wix stores fall into the Fan merchandise segment, with 4 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the Under $25 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Celebrations & Gifts. 85% maintain social media profiles — Instagram leads — and 5% run Meta ad campaigns.

85%
Social media
5%
Meta ads
95%
Contact info
Total Stores
55
Active Wix stores
New (30d)
4
Newly added in the last 30 days
Avg. Products
66
Among 52 stores with catalog data
Avg. Price
$29
Among 40 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

5 2 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

4 new stores were added in the past 30 days (7% of the total), showing steady growth.

Products & categories

How many products stores carry, plus category breakdown.

1-9 17 · 33%
10-49 18 · 35%
50-199 13 · 25%
200-999 4 · 8%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
44% coverage
Arts & Entertainment
27% coverage
Celebrations & Gifts
11% coverage
Toys & Games
9% coverage
Sporting Goods
5% coverage
Jewelry & Watches
2% coverage

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 66 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, India.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 22 · 55%
$25-$49 13 · 32%
$50-$99 4 · 10%
$100-$199 1 · 2%
Store currencies
USD 28 EUR 7 GBP 7 INR 4 MXN 4 CHF 2 AUD 1 CAD 1

Among stores with pricing data, the most common price range is Under $25. The average is higher at $29 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (78%), Facebook (45%), Twitter / X (40%).

Instagram
78%
Facebook
45%
Twitter / X
40%
TikTok
31%
YouTube
29%
LinkedIn
9%
Pinterest
9%

Social media engagement is exceptionally high: 85% of stores maintain social profiles and 5% run Meta ads. That's 8 percentage points above the Wix average of 77%.

Marketing & analytics tools

Facebook Pixel (2%), Google Analytics (2%), Google Tag Manager (2%).

Facebook Pixel
2%
Google Analytics
2%
Google Tag Manager
2%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

33 products $21 avg
Apparel & Accessories Toys & Games Celebrations & Gifts cosplay costumes
117 products $17 avg
Apparel & Accessories fan merchandise kpop fanstore
19 products $32 avg
Arts & Entertainment black sabbath merchandise music band apparel
537 products $13 avg
Arts & Entertainment fan merchandise fandom products
131 products $119 avg
Celebrations & Gifts memorabilia sports collectibles
45 products $18 avg 1 ads
Jewelry & Watches Arts & Entertainment buffalo bills fans rock jewelry
466 products $25 avg
Apparel & Accessories custom collegiate shirts college apparel
176 products $38 avg
Apparel & Accessories football jerseys retro sportswear
17 products $15 avg
Toys & Games he-man toys she-ra collectibles
7 products $14 avg
Arts & Entertainment Toys & Games anime art fan merchandise

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FAQ

How many Wix Fan merchandise stores are there?

We currently track 55 active Wix stores in the Fan merchandise segment.

Are Wix Fan merchandise stores growing?

Yes. In the last 30 days, 4 new stores were indexed in the Fan merchandise segment, showing a 7% monthly growth rate.

What is the average product price in Wix Fan merchandise stores?

Among stores with pricing data, the average listed price is about $29, with the most common pricing band at Under $25.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.