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Wix topic analytics
Topic
Updated Apr 6, 2026
Wix

4,483 Wix Fashion Stores: Stats & Market Data (2026)

4,483 active Wix stores fall into the Fashion segment, with 341 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Jewelry & Watches. 77% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

77%
Social media
1%
Meta ads
96%
Contact info
Total Stores
4,483
Active Wix stores
New (30d)
341
Newly added in the last 30 days
Avg. Products
105
Among 4,090 stores with catalog data
Avg. Price
$172
Among 3,166 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

327 163 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

341 new stores were added in the past 30 days (8% of the total), showing steady growth. This is above the Wix average of 4%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 1,179 · 29%
10-49 1,608 · 39%
50-199 902 · 22%
200-999 335 · 8%
1k-4.9k 63 · 2%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
95% coverage
Arts & Entertainment
3% coverage
Jewelry & Watches
2% coverage
Beauty & Cosmetics
1% coverage
Home & Garden
1% coverage
Celebrations & Gifts 20 Electronics 18 Antiques & Collectibles 13 Books & Literature 9 Adult 5 Education & Courses 5

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 105 because some stores carry much larger inventories. That's larger than the Wix average of 79. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 836 · 26%
$25-$49 1,103 · 35%
$50-$99 645 · 20%
$100-$199 289 · 9%
$200-$499 200 · 6%
$500+ 93 · 3%
Store currencies
USD 2,230 EUR 579 GBP 295 BRL 242 INR 147 CAD 144 MXN 101 AUD 97

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $172 because some stores price much higher, pulling it up. That's below the Wix average of $351.

Social media platforms

Instagram (67%), Facebook (45%), TikTok (15%).

Instagram
67%
Facebook
45%
TikTok
15%
YouTube
13%
Twitter / X
11%
LinkedIn
7%
Pinterest
7%

Social media engagement is exceptionally high: 77% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (2%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
2%
Facebook Pixel
1%
Google Ads
0%
Pinterest Pixel
0%
TikTok Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

26 products $54 avg 1 ads
Apparel & Accessories streetwear fashion
40 products $43 avg 1 ads
Apparel & Accessories tee shirt clothing store
85 products $143 avg 1 ads
Apparel & Accessories fashion clothing
17 products $53 avg 3 ads
Apparel & Accessories clothing shoes
8 products $106 avg 1 ads
Apparel & Accessories clothing australian-made
16 products $54 avg 2 ads
Apparel & Accessories streetwear hats-headwear
74 products $21 avg 1 ads
Apparel & Accessories fashion beachwear
35 products $8 avg 2 ads
Apparel & Accessories fashion clothing
155 products $22 avg 3 ads
Apparel & Accessories streetwear fashion
6 products $8 avg
Arts & Entertainment brooch faisan
92 products $9 avg
Apparel & Accessories clothing store women's apparel
29 products $39 avg
Apparel & Accessories clothing fashion

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FAQ

How many Wix Fashion stores are there?

We currently track 4,483 active Wix stores in the Fashion segment.

Are Wix Fashion stores growing?

Yes. In the last 30 days, 341 new stores were indexed in the Fashion segment, showing a 8% monthly growth rate.

What is the average product price in Wix Fashion stores?

Among stores with pricing data, the average listed price is about $172, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.