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Wix topic analytics
Topic
Updated Apr 27, 2026
Wix

2,308 Wix Apparel Stores: Stats & Market Data (2026)

2,308 active Wix stores fall into the Apparel segment, with 219 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 74% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

74%
Social media
1%
Meta ads
61%
Contact info
Total Stores
2,308
Active Wix stores
New (30d)
219
Newly added in the last 30 days
Avg. Products
88
Among 2,251 stores with catalog data
Avg. Price
$147
Among 1,397 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

215 107 0
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr

219 new stores were added in the past 30 days (9% of the total), showing steady growth. This is below the Wix average of 14%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 789 · 35%
10-49 926 · 41%
50-199 383 · 17%
200-999 129 · 6%
1k-4.9k 21 · 1%
5k+ 3 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Arts & Entertainment
5% coverage
Home & Garden
2% coverage
Celebrations & Gifts
1% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Food & Beverages
1% coverage
Beauty & Cosmetics 9 Electronics 7 Sporting Goods 7 Health 6

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 88 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 448 · 32%
$25-$49 577 · 41%
$50-$99 221 · 16%
$100-$199 70 · 5%
$200-$499 52 · 4%
$500+ 29 · 2%
Store currencies
USD 1,565 EUR 150 GBP 121 CAD 78 BRL 66 INR 49 AUD 47 MXN 37

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $147 because some stores price much higher, pulling it up. That's below the Wix average of $363.

Social media platforms

Instagram (64%), Facebook (46%), YouTube (16%).

Instagram
64%
Facebook
46%
YouTube
16%
TikTok
14%
Twitter / X
14%
LinkedIn
8%
Pinterest
5%

Social media engagement is exceptionally high: 74% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (1%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
1%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%

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Representative stores

A varied sample — weighted by data completeness, refreshed daily

Home | Tears Of God United States
7 products $75 avg 3 ads
Apparel & Accessories christian streetwear gospel fashion
1,514 products $28 avg 1 ads
Apparel & Accessories custom design apparel
63 products $7 avg 1 ads
Apparel & Accessories clothing accessories
11 products $14 avg 2 ads
Apparel & Accessories clothing fashion accessories
12 products $11 avg
Apparel & Accessories fashion clothing
43 products $36 avg
Apparel & Accessories graphic tee clothing store
Home | queerdirect United Kingdom
5 products $27 avg
Apparel & Accessories clothing t-shirt
180 products $35 avg
Apparel & Accessories hoodies t-shirts
22 products $30 avg
Apparel & Accessories dance studio dance lessons
112 products $9 avg 1 ads
Apparel & Accessories clothing store fashion
24 products $28 avg
Apparel & Accessories screen printing custom clothing
21 products $21 avg
Apparel & Accessories uniforms clothing

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FAQ

How many Wix Apparel stores are there?

We currently track 2,308 active Wix stores in the Apparel segment.

Are Wix Apparel stores growing?

Yes. In the last 30 days, 219 new stores were indexed in the Apparel segment, showing a 9% monthly growth rate.

What is the average product price in Wix Apparel stores?

Among stores with pricing data, the average listed price is about $147, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.