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Topic
Updated May 18, 2026
Wix

2,308 Wix Apparel Stores: Stats & Market Data (2026)

2,308 active Wix stores fall into the Apparel segment, with 299 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 73% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

73%
Social media
1%
Meta ads
62%
Contact info
Total Stores
2,308
Active Wix stores
New (30d)
299
Newly added in the last 30 days
Avg. Products
77
Among 2,278 stores with catalog data
Avg. Price
$146
Among 1,415 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

215 107 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

299 new stores were added in the past 30 days (13% of the total), showing steady growth. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 738 · 32%
10-49 980 · 43%
50-199 401 · 18%
200-999 135 · 6%
1k-4.9k 23 · 1%
5k+ 1 · 0%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Arts & Entertainment
5% coverage
Home & Garden
2% coverage
Celebrations & Gifts
2% coverage
Books & Literature
1% coverage
Toys & Games
1% coverage
Food & Beverages
1% coverage
Beauty & Cosmetics 10 Sporting Goods 8 Electronics 7 Jewelry & Watches 7

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 77 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Brazil.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 451 · 32%
$25-$49 600 · 42%
$50-$99 208 · 15%
$100-$199 71 · 5%
$200-$499 53 · 4%
$500+ 32 · 2%
Store currencies
USD 1,550 EUR 154 GBP 144 CAD 77 BRL 66 AUD 49 INR 48 MXN 34

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $146 because some stores price much higher, pulling it up. That's below the Wix average of $366.

Social media platforms

Instagram (63%), Facebook (45%), YouTube (16%).

Instagram
63%
Facebook
45%
YouTube
16%
TikTok
14%
Twitter / X
14%
LinkedIn
8%
Pinterest
6%

Social media engagement is exceptionally high: 73% of stores maintain social profiles and 1% run Meta ads.

Marketing & analytics tools

Google Analytics (2%), Google Tag Manager (1%), Facebook Pixel (1%).

Google Analytics
2%
Google Tag Manager
1%
Facebook Pixel
1%
Google Ads
1%
Pinterest Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

36 products $90 avg 1 ads
Apparel & Accessories clothing fashion
79 products $147 avg 2 ads
Apparel & Accessories layered clothing fashion
347 products $24 avg
Apparel & Accessories custom shirts embroidery
43 products $36 avg
Apparel & Accessories graphic tee clothing store
632 products $49 avg
Apparel & Accessories clothing fashion
45 products $26 avg
Apparel & Accessories natural hair apparel
8 products $31 avg
Apparel & Accessories clothing fashion
66 products $40 avg
Apparel & Accessories nature apparel
29 products $69 avg
Apparel & Accessories fashion clothing
72 products $25 avg
Apparel & Accessories online clothing store fashion
102 products $28 avg
Apparel & Accessories clothing fashion
19 products $17 avg
Apparel & Accessories fashion clothing

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FAQ

How many Wix Apparel stores are there?

We currently track 2,308 active Wix stores in the Apparel segment.

Are Wix Apparel stores growing?

Yes. In the last 30 days, 299 new stores were indexed in the Apparel segment, showing a 13% monthly growth rate.

What is the average product price in Wix Apparel stores?

Among stores with pricing data, the average listed price is about $146, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.