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Wix topic analytics
Topic
Updated May 18, 2026
Wix

576 Wix Hats Stores: Stats & Market Data (2026)

576 active Wix stores fall into the Hats segment, with 94 newly added in the last 30 days. Among stores with catalog data, the most common product count range is 10-49, with prices typically in the $25-$49 range. The leading categories are Apparel & Accessories, Arts & Entertainment, Home & Garden. 76% maintain social media profiles — Instagram leads — and 1% run Meta ad campaigns.

76%
Social media
1%
Meta ads
66%
Contact info
Total Stores
576
Active Wix stores
New (30d)
94
Newly added in the last 30 days
Avg. Products
73
Among 576 stores with catalog data
Avg. Price
$62
Among 299 stores with pricing data

Growth trend

Stores newly indexed each month over the past 12 months

74 37 0
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May

94 new stores were added in the past 30 days — 16% of the total, making this one of the fastest-growing areas on the platform. This is below the Wix average of 30%.

Products & categories

How many products stores carry, plus category breakdown.

1-9 180 · 31%
10-49 244 · 42%
50-199 112 · 19%
200-999 33 · 6%
1k-4.9k 7 · 1%
Category coverage

Categories are non-exclusive -- a store can belong to more than one category, so percentages may add up to more than 100%.

Apparel & Accessories
96% coverage
Arts & Entertainment
4% coverage
Home & Garden
3% coverage
Celebrations & Gifts
3% coverage
Toys & Games
1% coverage
Food & Beverages
1% coverage
Beauty & Cosmetics
1% coverage
Books & Literature
1% coverage
Sporting Goods
1% coverage
Adult 1 Animals & Pet Supplies 1

Among stores with catalog data, most have smaller catalogs in the 10-49 product range. The average is higher at 73 because some stores carry much larger inventories. The strongest country concentrations are United States, United Kingdom, Canada.

Pricing & currencies

How products are priced, plus the currencies stores list in.

Under $25 82 · 27%
$25-$49 140 · 47%
$50-$99 42 · 14%
$100-$199 17 · 6%
$200-$499 15 · 5%
$500+ 3 · 1%
Store currencies
USD 435 EUR 30 GBP 30 CAD 19 AUD 15 MXN 8 ILS 7 CHF 6

Among stores with pricing data, the most common price range is $25-$49. The average is higher at $62 because some stores price much higher, pulling it up. That's below the Wix average of $365.

Social media platforms

Instagram (68%), Facebook (52%), YouTube (21%).

Instagram
68%
Facebook
52%
YouTube
21%
TikTok
18%
Twitter / X
14%
LinkedIn
8%
Pinterest
4%

Social media engagement is exceptionally high: 76% of stores maintain social profiles and 1% run Meta ads. That's 8 percentage points above the Wix average of 68%.

Marketing & analytics tools

Google Analytics (2%), Facebook Pixel (1%), Google Tag Manager (1%).

Google Analytics
2%
Facebook Pixel
1%
Google Tag Manager
1%
Google Ads
1%
TikTok Pixel
0%

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Representative stores

A varied sample - weighted by data completeness, refreshed daily

12 products $24 avg
Apparel & Accessories hats headwear
272 products $18 avg
Apparel & Accessories fashion jewelry clothing
21 products $110 avg
Apparel & Accessories surfwear outdoor clothing
17 products $82 avg
Arts & Entertainment witch shop eco-friendly
6 products $24 avg
Apparel & Accessories hats masks
11 products $41 avg
Apparel & Accessories hats jersey
23 products $41 avg 2 ads
Apparel & Accessories luxury accessories fashion
64 products $399 avg
Apparel & Accessories women's fashion hats
142 products $31 avg
Apparel & Accessories apparel clothing
21 products $33 avg
Apparel & Accessories merchandise t-shirts
188 products $465 avg
Apparel & Accessories hats millinery

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FAQ

How many Wix Hats stores are there?

We currently track 576 active Wix stores in the Hats segment.

Are Wix Hats stores growing?

Yes. In the last 30 days, 94 new stores were indexed in the Hats segment, showing a 16% monthly growth rate.

What is the average product price in Wix Hats stores?

Among stores with pricing data, the average listed price is about $62, with the most common pricing band at $25-$49.

How often is the data updated?

The data is updated weekly. Most store records are refreshed within a few days of any change.

Can I export the data?

Yes. All paid plans include CSV exports. You can use the data for lead generation, market research, and competitor analysis.